{"product_id":"the-new-sell-and-sell-short-isbn-9780470632390","title":"The New Sell and Sell Short","description":"\u003cb\u003eA detailed look at one of the most underestimated aspects of trading-selling\u003c\/b\u003e  \u003cp\u003eIn \u003ci\u003eThe New Sell and Sell Short, Second Edition,\u003c\/i\u003e Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing weakness. Often overlooked, selling properly enables a trader to cut losses and maximize profits. Moreover, short selling in a weak market can generate big profits and should be a part of every trader's arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market, demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition, the new edition contains an extensive study guide to help readers master the material prior to trading.\u003c\/p\u003e \u003cp\u003eElder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains new examples and insights from the 2008-2009 market meltdown\u003c\/li\u003e \u003cli\u003eIncludes an extensive study guide with 115 questions and answers and 17 chart studies\u003c\/li\u003e \u003cli\u003eDiscusses the selling process from a variety of angles: technical, fundamental, and psychological\u003c\/li\u003e \u003cli\u003eExplains how to maximize winnings in a profitable trade and how to minimize losses when a trade doesn't go as planned\u003c\/li\u003e \u003cli\u003eOffers detailed guidance for traders of stocks, financial futures, commodities, and currencies\u003c\/li\u003e \u003cli\u003eExplains how to set profit targets and stop-loss orders prior to entering any trade Other bestselling titles by Elder: \u003ci\u003eTrading for a Living, Come Into My Trading Room,\u003c\/i\u003e and \u003ci\u003eEntries and Exits\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUnderstanding where and when to sell is essential to successful trading. \u003ci\u003eThe New Sell and Sell Short, Second Edition\u003c\/i\u003e is the definitive reference to this overlooked, but vitally important, aspect of trading.\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eWhy Sell? xv\u003c\/p\u003e \u003cp\u003eAbout the Q\u0026amp;A xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Psychology, Risk Management, \u0026amp; Record-keeping 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 On Buying 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTHE Three Great Divides 3\u003c\/p\u003e \u003cp\u003eOne Trader’s Toolbox 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Trading Psychology and Risk Management 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Mind as a Trading Tool 9\u003c\/p\u003e \u003cp\u003eRisk Control 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 On Keeping Records 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGood Records Lead to Good Trading 13\u003c\/p\u003e \u003cp\u003eTrader’s Spreadsheet—basic Accountability 14\u003c\/p\u003e \u003cp\u003eTrading Diary—your Key to Lasting Success 16\u003c\/p\u003e \u003cp\u003eHow to Document Your Trading Plan 20\u003c\/p\u003e \u003cp\u003eMargret’s Method—put it on the wall 24\u003c\/p\u003e \u003cp\u003eHow to Grade Your Performance 24\u003c\/p\u003e \u003cp\u003eTwo Types of Trading 26\u003c\/p\u003e \u003cp\u003eQuestions 29\u003c\/p\u003e \u003cp\u003eAnswers 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two How to Sell 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Selling at a Target 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelling at a Moving Average 63\u003c\/p\u003e \u003cp\u003eSelling at Envelopes Or Channels 71\u003c\/p\u003e \u003cp\u003eSelling at Resistance Levels 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Selling on a Stop 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Iron Triangle 97\u003c\/p\u003e \u003cp\u003eMarket Or Limit Orders 99\u003c\/p\u003e \u003cp\u003eHard and Soft Stops 101\u003c\/p\u003e \u003cp\u003eA Bad Place 102\u003c\/p\u003e \u003cp\u003eReducing Slippage—tighter by a Penny 109\u003c\/p\u003e \u003cp\u003eNic’s Stop—tighter by a Day 110\u003c\/p\u003e \u003cp\u003eWhen to Use Wider Stops 117\u003c\/p\u003e \u003cp\u003eMoving Stops 120\u003c\/p\u003e \u003cp\u003eA Safezone Stop 123\u003c\/p\u003e \u003cp\u003eVolatility-drop Trailing Stops 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Selling “Engine Noise” 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeakening Momentum 130\u003c\/p\u003e \u003cp\u003eAn “engine Noise” Exit From a Short-term Trade 132\u003c\/p\u003e \u003cp\u003eA Discretionary Exit From a Long-term Trade 135\u003c\/p\u003e \u003cp\u003eSelling Before Earnings Reports 139\u003c\/p\u003e \u003cp\u003eThe Market Rings a Bell 143\u003c\/p\u003e \u003cp\u003eTrading with the New High–new Low Index 148\u003c\/p\u003e \u003cp\u003eThe Decision Tree for Selling 151\u003c\/p\u003e \u003cp\u003eQuestions 157\u003c\/p\u003e \u003cp\u003eAnswers 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three How to Sell Short 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Shorting Stocks 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour First Shorts 211\u003c\/p\u003e \u003cp\u003eThe Asymmetry of Tops and Bottoms 214\u003c\/p\u003e \u003cp\u003eShorting Tops 216\u003c\/p\u003e \u003cp\u003eShorting Downtrends 221\u003c\/p\u003e \u003cp\u003eShorting Fundamentals 224\u003c\/p\u003e \u003cp\u003eFinding Stocks to Short 233\u003c\/p\u003e \u003cp\u003eShort Interest 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Shorting Non-Equity Instruments 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShorting Futures 243\u003c\/p\u003e \u003cp\u003eWriting Options 252\u003c\/p\u003e \u003cp\u003eForex 258\u003c\/p\u003e \u003cp\u003eQuestions 265\u003c\/p\u003e \u003cp\u003eAnswers 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Lessons of the Bear Market 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Bears Make Money 293\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Bear Was Beginning to Stir in Its Cave 293\u003c\/p\u003e \u003cp\u003eThe Sentiment Indicators Are Early 295\u003c\/p\u003e \u003cp\u003eThe Top of the Bull Market 297\u003c\/p\u003e \u003cp\u003eBearish Divergence at the 2007 Top 299\u003c\/p\u003e \u003cp\u003eThe Bubble Pops: Mgm 300\u003c\/p\u003e \u003cp\u003eShorting a High-flyer 302\u003c\/p\u003e \u003cp\u003eA Bear Market Is a Destroyer of Value 304\u003c\/p\u003e \u003cp\u003eSwinging in and Out of a Major Downtrend 307\u003c\/p\u003e \u003cp\u003eTrading in a Downchannel 308\u003c\/p\u003e \u003cp\u003ePrepared for a Surprise 310\u003c\/p\u003e \u003cp\u003e“Bull Markets Have No Resistance And Bear Markets Have No Support” 312\u003c\/p\u003e \u003cp\u003eFor Whom the Bell Tolls Or the Hound Barks Twice 315\u003c\/p\u003e \u003cp\u003eMr. Buffett Buys Too Soon 317\u003c\/p\u003e \u003cp\u003eMay I Pour Some Gasoline on Your Fire? 319\u003c\/p\u003e \u003cp\u003eKeep Shorting on the Way Down 321\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Groping for a Bottom 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis Stock Market Is Not Going Down to Zero 325\u003c\/p\u003e \u003cp\u003eA “double Helix” Gives a Buy Signal 327\u003c\/p\u003e \u003cp\u003eJust in Time for the Party 328\u003c\/p\u003e \u003cp\u003eMy Favorite Major Bottom Signal 331\u003c\/p\u003e \u003cp\u003eSelling a Bull 332\u003c\/p\u003e \u003cp\u003eEvery Bull Stumbles 335\u003c\/p\u003e \u003cp\u003eA Screaming Short 337\u003c\/p\u003e \u003cp\u003eConclusion 341\u003c\/p\u003e \u003cp\u003eHandling Profits—the Personal Dividend 342\u003c\/p\u003e \u003cp\u003eThe Road Into the Future 343\u003c\/p\u003e \u003cp\u003eReferences 345\u003c\/p\u003e \u003cp\u003eAcknowledgments 347\u003c\/p\u003e \u003cp\u003eAbout the Author 349\u003c\/p\u003e \u003cb\u003eDR. Alexander Elder\u003c\/b\u003e is a professional trader, a teacher of traders, and a psychiatrist. He is the founder of elder.com and SpikeTrade.com—both of which provide educational services to traders worldwide. Dr. Elder is the author of three bestselling books, \u003ci\u003eTrading for a Living\u003c\/i\u003e (translated into more than a dozen languages), \u003ci\u003eCome Into My Trading Room\u003c\/i\u003e (2002 Barron's Book of the Year), and \u003ci\u003eEntries and Exits\u003c\/i\u003e (2007 \u003ci\u003eSFO Magazine\u003c\/i\u003e Book of the Year).  \u003cb\u003eTHE NEW SELL \u0026amp; SELL SHORT EXPANDED SECOND EDITION\u003c\/b\u003e  \u003cp\u003eAny beginner in the stock market knows how to buy. Knowing when to sell will setyou above the crowd. This book will teach you when to sell and how to sell short.Stocks go down much faster than they rise, and knowing how to short doubles youropportunities. Amateurs don't know how to short and are afraid of it, but professionals love to profit from declines.\u003c\/p\u003e \u003cp\u003eThis new and expanded edition includes an intensive study of the 2007–2009 bear market, with many specific trading examples, distilling the essential lessons of recent years.\u003c\/p\u003e \u003cp\u003e\"Elder clearly shows how to take profits on winning trades or cut losing trades. He skillfullycombines technical analysis with trading psychology and risk management. Elder lets you in on a favorite game of market professionals — shorting overvalued stocks. His trading lessons from the recent crash are valuable and practical.\"\u003cbr\u003e —\u003cb\u003eJohn J. Murphy\u003c\/b\u003e, author of \u003ci\u003eTechnical Analysis of the Financial Markets\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe New Sell \u0026amp; Sell Short\u003c\/i\u003e delivers practical techniques for selling and shorting. In his relaxed style, colored with humor, Alex details strategies for limiting risk and protecting profits. My favorite is what he calls 'engine noise,' illustrated in a great study of Ford. His chapters on shorting tops and downtrends make difficult tasks accessible to all. This is an indispensable book for investors and speculators alike.\"\u003cbr\u003e —\u003cb\u003eDavid Weis\u003c\/b\u003e, trader and author of \u003ci\u003eTrades about to Happen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Dr. Alexander Elder is one of the world's most respected teachers of trading mastery. I've read hundreds of books on trading and consider his writings to be among the mostvaluable and useful. Traders who do not know when to sell or how to profit from price declines keep missing major opportunities and expose themselves to unnecessary risks. \u003ci\u003eThe New Sell \u0026amp; Sell Short\u003c\/i\u003e should be required reading for any serious trader or investor.\"\u003cbr\u003e —\u003cb\u003eEd Dobson\u003c\/b\u003e, founder of Traders Press Inc. and a private, full-time trader\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990299623653,"sku":"NP9780470632390","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470632390.jpg?v=1761787259","url":"https:\/\/k12savings.com\/products\/the-new-sell-and-sell-short-isbn-9780470632390","provider":"K12savings","version":"1.0","type":"link"}