{"product_id":"the-new-media-environment-isbn-9781405127684","title":"The New Media Environment","description":"\u003ci\u003eMedia Studies\u003c\/i\u003e examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment.  \u003cul\u003e \u003cli\u003eExplores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet\u003c\/li\u003e \u003cli\u003eThe perfect introduction to the field of media studies\u003c\/li\u003e \u003cli\u003eChronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'\u003c\/li\u003e \u003cli\u003eDiscusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers\u003c\/li\u003e \u003cli\u003eEmphasizes the broader political, social, and economic context within which these important new technologies have developed\u003c\/li\u003e \u003c\/ul\u003e  Acknowledgements.  \u003cp\u003e1. Introduction: Modern Life Is a Media Experience.\u003c\/p\u003e \u003cp\u003eA Tale of Two Hurricanes.\u003c\/p\u003e \u003cp\u003eWhat Is a Media Environment?\u003c\/p\u003e \u003cp\u003eThe Importance of Changing Media Environments.\u003c\/p\u003e \u003cp\u003eThe electronic media.\u003c\/p\u003e \u003cp\u003eMedia in the Twenty-First Century: What Has Changed?\u003c\/p\u003e \u003cp\u003eThe age of the Internet.\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003e2. Ownership and Control in the New Media Environment.\u003c\/p\u003e \u003cp\u003ePatterns of Media Ownership and Control.\u003c\/p\u003e \u003cp\u003eOwnership and Control of the Media: Assumptions and Realities.\u003c\/p\u003e \u003cp\u003eAlternative models of media ownership.\u003c\/p\u003e \u003cp\u003eWho owns the media?\u003c\/p\u003e \u003cp\u003eOwnership and control in a global context.\u003c\/p\u003e \u003cp\u003eDoes It Matter?\u003c\/p\u003e \u003cp\u003eThe Consequences of Concentration and Conglomeration.\u003c\/p\u003e \u003cp\u003eThe argument for market-driven media.\u003c\/p\u003e \u003cp\u003eThe argument against market-driven media.\u003c\/p\u003e \u003cp\u003eWhat this means today.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e3. Media and Democracy.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eChanging Media Environments and Changing Democratic Politics.\u003c\/p\u003e \u003cp\u003eWhy nervous liberals are still with us: The enduring problem of propaganda.\u003c\/p\u003e \u003cp\u003eJohn Dewey and the reconstruction of media and democratic politics.\u003c\/p\u003e \u003cp\u003eEmpirical research: How do media actually affect citizens?\u003c\/p\u003e \u003cp\u003eTelevision and the “Age of Broadcast News”.\u003c\/p\u003e \u003cp\u003ePolitics in the New Media Environment.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e4. Studying Popular Culture: Texts, Reception, and Cultural Studies.\u003c\/p\u003e \u003cp\u003eIntroduction: Hollywood and Representations of Reality.\u003c\/p\u003e \u003cp\u003eMedia Studies and the Study of Reception: A Brief History of Its Methods and Findings.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e5. Studying Inequalities: Class, Gender, Race, and Sexuality in Media Studies.\u003c\/p\u003e \u003cp\u003eA Critical Perspective on Inequality in Media Studies.\u003c\/p\u003e \u003cp\u003eThe Frankfurt School.\u003c\/p\u003e \u003cp\u003eCultural studies Media studies research findings on class, gender, race, and sexuality.\u003c\/p\u003e \u003cp\u003eGender in Media Studies Research: Are Gender Roles Culturally Reproduced?\u003c\/p\u003e \u003cp\u003eFilm and gender: Issues of reception and representation.\u003c\/p\u003e \u003cp\u003eTelevision and gender: Issues of reception and representation.\u003c\/p\u003e \u003cp\u003eMedia and Race.\u003c\/p\u003e \u003cp\u003eSexuality.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e6. Studying Media Texts and Their Reception in the New Media Environment.\u003c\/p\u003e \u003cp\u003eTransformative Images in the New Media Environment.\u003c\/p\u003e \u003cp\u003eGlobalization and the new shape of media identities.\u003c\/p\u003e \u003cp\u003eMedia Reception Research in the New Media Environment.\u003c\/p\u003e \u003cp\u003eGlobal reception in the new media environment.\u003c\/p\u003e \u003cp\u003eGender, Race, Sexuality, and Social Class Inequality in New Media Reception: A New Study.\u003c\/p\u003e \u003cp\u003eNew Studies: Gender and Social Class Identities in the New Media Environment.\u003c\/p\u003e \u003cp\u003ePolitics, Media Impact and Use, and the New Media Environment\u003c\/p\u003e \u003cp\u003eOld and New Media in the Individualized Media Environment: The New Media Environment Is Never Just New Media\u003c\/p\u003e \u003cp\u003eBias in old media and new.\u003c\/p\u003e \u003cp\u003eCivic engagement in the new media environment.\u003c\/p\u003e \u003cp\u003eAmericans and Political Discussion: How the New Media Environment Is Changing the Civic Landscape.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e7. Conclusion.\u003c\/p\u003e \u003cp\u003eWe Are Living in a Mediated Age.\u003c\/p\u003e \u003cp\u003eThe Complexity of Our Relationship With the Media.\u003c\/p\u003e \u003cp\u003eHuman Agency in Media Decisions and Directions.\u003c\/p\u003e \u003cp\u003eIn Closing: The Case of the RFID.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"The book contains both extensive footnotes and a complete bibliography and index.\" (Communication Research Trends, 2011)  \u003cp\u003e\"If your students read just one book on the contemporary media environment, this should be it. Press and Williams deliver a masterful overview of the changing media landscape – addressing issues of ownership, politics, democracy, and identity – written in lively, lucid prose.\" \u003ci\u003e(Laura Grindstaff, University of California at Davis)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"This accessible text draws readers into the complex new dynamics shaping our  media environment today. From film to news, economics to textual interpretation, Press and Williams provide an indispensable introduction to the debates that now drive media studies.\" \u003ci\u003e(Nick Couldry, Goldsmiths, University of London)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Solidly founded on responsible media scholarship, this crisp analysis of the new media environment makes the novel seem familiar and the familiar seem novel. Press and Williams’ bright and timely text demonstrates once again that there’s nothing so practical as good theory.” \u003ci\u003e(Menahem Blondheim, Hebrew University of Jerusalem)\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAndrea L. Press\u003c\/b\u003e is Chair of Media Studies and Professor of Sociology at the University of Virginia. She is the author of \u003ci\u003eWomen Watching Television\u003c\/i\u003e and the co-author (with Elizabeth Cole) of Speaking of Abortion, and has published widely in the area of media reception and feminist theory. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBruce A. Williams\u003c\/b\u003e is a Professor in the Department of Media Studies at the University of Virginia, and the author of After the News: Media Regimes and the New Information Environment (with Michael X. Delli Carpini) and \u003ci\u003eDemocracy, Dialogue, and Environmental Disputes: The Contested Languages of Social Regulation\u003c\/i\u003e (with Albert Matheny). His current research interests focus on the role of a changing media environment in shaping citizenship in the United States.   \u003c\/p\u003e\u003cp\u003eIn the past two decades, the way we experience the world through media has altered in revolutionary ways. These changes affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the Internet. Understanding these changes is a challenge that confronts us every day in our roles as citizens, consumers, parents, students, and workers. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Media Environment\u003c\/i\u003e examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new – and thoroughly saturated – media environment. The perfect introduction to the field, the book chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as \"mediated.\" Press and Williams discuss the development of cable and satellite television, VCRs, DVDs, the Internet and personal computers, and emphasize the broader political, social, and economic context within which these new technologies have developed.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990297821413,"sku":"NP9781405127684","price":40.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405127684.jpg?v=1761787252","url":"https:\/\/k12savings.com\/products\/the-new-media-environment-isbn-9781405127684","provider":"K12savings","version":"1.0","type":"link"}