{"product_id":"the-never-cold-call-again-online-playbook-isbn-9780470503928","title":"The Never Cold Call Again Online Playbook","description":"\u003cp\u003eAn all-in-one guide to online marketing from the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eNever Cold Call Again\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNever Cold Call Again,\u003c\/i\u003e Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in \u003ci\u003eThe Never Cold Call Again Online Playbook,\u003c\/i\u003e he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.\u003c\/p\u003e \u003cp\u003eThe best marketers know all the secrets of using the Internet to fuel business growth. With \u003ci\u003eThe Never Cold Call Again Online Playbook,\u003c\/i\u003e you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business\u003c\/li\u003e \u003cli\u003eWritten by online marketing guru Frank Rumbauskas, bestselling author of \u003ci\u003eNever Cold Call Again\u003c\/i\u003e and \u003ci\u003eSelling Sucks\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eA revolutionary system for increasing sales without tired old selling tactics that no longer work anyway\u003c\/li\u003e \u003cli\u003eHow to explode your business with social media sites like Twitter and Facebook\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, \u003ci\u003eThe Never Cold Call Again Online Playbook\u003c\/i\u003e is the ultimate practical resource.\u003c\/p\u003e  Foreword (\u003ci\u003eArmando Montelongo\u003c\/i\u003e).  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: Online Marketing Today.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Everything You Know About Internet Marketing Is Probably Wrong.\u003c\/p\u003e \u003cp\u003e2. Your Internet Marketing Goals.\u003c\/p\u003e \u003cp\u003e3. The Future of Internet Marketing.\u003c\/p\u003e \u003cp\u003e4. My System of Systems For Massive Online Success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Building A Brand Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5. Your Online Identity: The Foundation of Internet Marketing Success.\u003c\/p\u003e \u003cp\u003e6. Create Instant (and Verifiable) Expert Status.\u003c\/p\u003e \u003cp\u003e7. Generate Instant (and Verifiable) Online Media Coverage.\u003c\/p\u003e \u003cp\u003e8. Position Yourself for Ongoing Media Coverage and Credibility.\u003c\/p\u003e \u003cp\u003e9. Offline Identity Builders to Boost Your Online Results.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Building Buzz Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. What Is Buzz?\u003c\/p\u003e \u003cp\u003e11. Your Online Persona Will Make or Break You.\u003c\/p\u003e \u003cp\u003e12. Blogging to Create Buzz.\u003c\/p\u003e \u003cp\u003e13. Podcasting to Create Buzz.\u003c\/p\u003e \u003cp\u003e14. Vodcasting to Create Buzz.\u003c\/p\u003e \u003cp\u003e15. Tweeting to Create Buzz and Build a Following.\u003c\/p\u003e \u003cp\u003e16. Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attention.\u003c\/p\u003e \u003cp\u003e17. The Ultimate Buzz-Builder: Your Own Social Network.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: Generating Highly Target, High-Value Traffic.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18. A Brief Background on Traffic-Generation and Search Engines.\u003c\/p\u003e \u003cp\u003e19. Your E-Mail List: Your Most Precious Online Asset.\u003c\/p\u003e \u003cp\u003e20. Instant Traffic: Cost-Effective Pay-Per-Click Marketing.\u003c\/p\u003e \u003cp\u003e21. Write Articles to Generate Traffic and Build Backlinks.\u003c\/p\u003e \u003cp\u003e22. How to Build Traffic -- and Your List -- with Internet Forums.\u003c\/p\u003e \u003cp\u003e23. The Hidden Value of Craigslist and Other Internet Classifieds Sites.\u003c\/p\u003e \u003cp\u003e24. Explode Your List with Free Giveaways.\u003c\/p\u003e \u003cp\u003e25. YouTube and Online Video: The New Ultimate Traffic Generator?\u003c\/p\u003e \u003cp\u003e26. Affiliates: Your Own Dealer\/Distributor Network.\u003c\/p\u003e \u003cp\u003e27. Joint Ventures: The Ultimate (and Fastest) List-Builders.\u003c\/p\u003e \u003cp\u003e28. Triple Your Results (or More) with Viral Tell-A-Friend Systems\u003c\/p\u003e \u003cp\u003e29. Use Online Contests to Generate Massive Traffic Spikes.\u003c\/p\u003e \u003cp\u003e30. Create Massive Profits in Minimal Time with Product Launches.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART V: Turning Traffic Into Sales.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e31. Home Page Structure: More Important Than You Think.\u003c\/p\u003e \u003cp\u003e32. Writing Copy: Your Online Sales Presentation.\u003c\/p\u003e \u003cp\u003e33. Your E-Mail Follow-Up System: Long-Term Profits on Autopilot.\u003c\/p\u003e \u003cp\u003e34. Up-Sells, Cross-Sells, and Down-Sells: Instant 50 Percent Sales Increase.\u003c\/p\u003e \u003cp\u003e35 Abandoned Shopping Carts: A Hidden Profit Center.\u003c\/p\u003e \u003cp\u003e36. Online Conversion Testing to Explode Your Profits.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART VI: Unlock Hidden Back-End Profits.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e37. Back-End Profits: Internet Marketing's Biggest Prize.\u003c\/p\u003e \u003cp\u003e38. Monetize Your List with Affiliate Promotions.\u003c\/p\u003e \u003cp\u003e39. Use Your Online Identity to Generate Offline Income.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAfterword: The Possibilities Are Endless.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAppendix: A Primer on Integration Marketing (Mark Joyner).\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003cb\u003eFRANK J. RUMBAUSKAS\u003c\/b\u003e \u003c\/b\u003eis the author of \u003ci\u003eSelling Sucks\u003c\/i\u003e, \u003ci\u003eThe Never Cold Call Again Online Playbook\u003c\/i\u003e, and the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eNever Cold Call Again!\u003c\/i\u003e Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eA follow-up to the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eNever Cold Call Again!\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"I've witnessed myself how Frank uses the Internet to create powerful streams of income online AND I WAS BLOWN AWAY! This book is not theory but bottom-line strategies from a master. Read it immediately and just do what he tells you to do.\"\u003cbr\u003e \u003cb\u003e—Robert G. Allen, bestselling author of \u003ci\u003eMultiple Streams of Income\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e\"Rumbauskas understands what it takes to build a REAL Internet marketing business in the shortest time possible. He doesn't follow the rules of business—he creates them.\"\u003cbr\u003e \u003cb\u003e—Armando Montelongo, America's top real estate investor and star of A\u0026amp;E's \u003ci\u003eFlip This House\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e\"If your Internet marketing playbook is circa 2008, it's old and becoming obsolete. If you want to do big things online today, tomorrow, and forevermore, buy this book.\"\u003cbr\u003e \u003cb\u003e—Michael Port, author of \u003ci\u003eThe Think Big Manifesto\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e\"This book is a great resource for getting a leg up on your competition by dominating in your niche online. Highly recommended reading!\"\u003cbr\u003e \u003cb\u003e—Joel Comm, \u003ci.new york times\u003e bestselling author of \u003ci\u003eTwitter Power\u003c\/i\u003e\u003c\/i.new\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Never Cold Call Playbook\u003c\/i\u003e is exactly that: a book that shows you all the right moves for using the Internet to make your business profitable. An excellent place to start.\"\u003cbr\u003e \u003cb\u003e—Mark Joyner, #1 bestselling author of \u003ci\u003eIntegration Marketing\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eIn a new era of consumer engagement, it's more important than ever to stay at the cutting edge of sales strategy. In the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eNever Cold Call Again!\u003c\/i\u003e, sales guru Frank J. Rumbauskas Jr. gave salespeople at every level of the industry tested techniques that ensured effective customer targeting, communication, and persuasion. Now with \u003ci\u003eThe Never Cold Call Again Online Playbook\u003c\/i\u003e, Rumbauskas shows you how to create a targeted, Web-based sales approach that fits your business and customer base—making the most of each platform and maximizing your time and resources. This powerful sales resource lets you make the most of e-mails, social networks, Web sites, and your customer base. Put down the phone and get online!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990294315237,"sku":"NP9780470503928","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470503928.jpg?v=1761787239","url":"https:\/\/k12savings.com\/products\/the-never-cold-call-again-online-playbook-isbn-9780470503928","provider":"K12savings","version":"1.0","type":"link"}