{"product_id":"the-networked-nonprofit-isbn-9780470547977","title":"The Networked Nonprofit","description":"\u003cb\u003eThe Networked Nonprofit Connecting with Social Media to Drive Change\u003c\/b\u003e  \u003cp\u003eThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Networked Nonprofit\u003c\/i\u003e is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities.\"\u003cbr\u003e —\u003cb\u003eDiana Aviv\u003c\/b\u003e, president and CEO, Independent Sector\u003c\/p\u003e \u003cp\u003e\"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens.\"\u003cbr\u003e —\u003cb\u003eClay Shirky\u003c\/b\u003e, author, \u003ci\u003eHere Comes Everybody: The Power of Organizing Without Organizations\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Networked Nonprofit\u003c\/i\u003e uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily.\"'\u003cbr\u003e —\u003cb\u003eStephanie McAuliffe\u003c\/b\u003e, director, organizational effectiveness, The David and Lucile Packard Foundation\u003c\/p\u003e \u003cp\u003e\"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks.\"\u003cbr\u003e —\u003cb\u003eCharlene Li\u003c\/b\u003e, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell\u003c\/p\u003e \u003cp\u003e\"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission.\"\u003cbr\u003e —\u003cb\u003eMichele Nunn\u003c\/b\u003e, CEO, Points of Light Institute, and cofounder, HandsOn Network\u003c\/p\u003e \u003cp\u003e\"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world.\"\u003cbr\u003e —\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, cofounder, Alltop.com, and former chief evangelist, Apple Inc.\u003c\/p\u003e \u003cp\u003e\"\u003cb\u003eURGENT! Read this book.\u003c\/b\u003e Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing.\"\u003cbr\u003e —\u003cb\u003eSeth Godin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegister at www.josseybass.com\/emailfor more information on our publications, authors, and to receive special offers.\u003c\/p\u003e \u003cp\u003eFigures and Tables v\u003c\/p\u003e \u003cp\u003eForeword vii\u003cbr\u003e\u003ci\u003eRandi Zuckerberg\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eThe Authors xix\u003c\/p\u003e \u003cp\u003eOne Introducing Networked Nonprofits 1\u003c\/p\u003e \u003cp\u003eTwo Nonprofit Challenges and Trends 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One How to Become a Networked Nonprofit 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Understanding Social Networks 25\u003c\/p\u003e \u003cp\u003eFour Creating a Social Culture 41\u003c\/p\u003e \u003cp\u003eFive Listening, Engaging, and Building Relationships 59\u003c\/p\u003e \u003cp\u003eSiX Building Trust Through Transparency 73\u003c\/p\u003e \u003cp\u003eSeven Making Nonprofit Organizations Simpler 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two What to Do as a Networked Nonprofit 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEight Working with Crowds 105\u003c\/p\u003e \u003cp\u003eNine Learning Loops 121\u003c\/p\u003e \u003cp\u003eTen From Friending to Funding 135\u003c\/p\u003e \u003cp\u003eEleven Governing Through Networks 151\u003c\/p\u003e \u003cp\u003eConclusion 163\u003c\/p\u003e \u003cp\u003eNotes 167\u003c\/p\u003e \u003cp\u003eGlossary 181\u003c\/p\u003e \u003cp\u003eResources 189\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e  \"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work.\" (\u003ci\u003eFastCompany.com\u003c\/i\u003e, August 2010)  \u003cp\u003e\"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change\" (\u003ci\u003eAbout.com\u003c\/i\u003e, July 26, 2010)\u003c\/p\u003e  Named one of the most influential women in technology by \u003ci\u003eFast Company\u003c\/i\u003e and one of \u003ci\u003eBusinessWeek\u003c\/i\u003e's \"Voices of Innovation for Social Media,\" \u003cb\u003eBeth Kanter\u003c\/b\u003e is the author of \u003ci\u003eBeth's Blog: How Nonprofits Can Use Social Media\u003c\/i\u003e (http:\/\/www.bethkanter.org) and the CEO of Zoetica.  \u003cp\u003e\u003cb\u003eAllison H. Fine\u003c\/b\u003e is the author of \u003ci\u003eMomentum: Igniting Social Change in the Connected Age\u003c\/i\u003e, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.\u003c\/p\u003e  \u003cb\u003eThe Networked Nonprofit Connecting with Social Media to Drive Change\u003c\/b\u003e  \u003cp\u003eThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Networked Nonprofit\u003c\/i\u003e is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities.\"\u003cbr\u003e —\u003cb\u003eDiana Aviv\u003c\/b\u003e, president and CEO, Independent Sector\u003c\/p\u003e \u003cp\u003e\"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens.\"\u003cbr\u003e —\u003cb\u003eClay Shirky\u003c\/b\u003e, author, \u003ci\u003eHere Comes Everybody: The Power of Organizing Without Organizations\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Networked Nonprofit\u003c\/i\u003e uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily.\"'\u003cbr\u003e —\u003cb\u003eStephanie McAuliffe\u003c\/b\u003e, director, organizational effectiveness, The David and Lucile Packard Foundation\u003c\/p\u003e \u003cp\u003e\"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks.\"\u003cbr\u003e —\u003cb\u003eCharlene Li\u003c\/b\u003e, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell\u003c\/p\u003e \u003cp\u003e\"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission.\"\u003cbr\u003e —\u003cb\u003eMichele Nunn\u003c\/b\u003e, CEO, Points of Light Institute, and cofounder, HandsOn Network\u003c\/p\u003e \u003cp\u003e\"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world.\"\u003cbr\u003e —\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, cofounder, Alltop.com, and former chief evangelist, Apple Inc.\u003c\/p\u003e \u003cp\u003e\"\u003cb\u003eURGENT! Read this book.\u003c\/b\u003e Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing.\"\u003cbr\u003e —\u003cb\u003eSeth Godin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegister at www.josseybass.com\/emailfor more information on our publications, authors, and to receive special offers.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990294085861,"sku":"NP9780470547977","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470547977.jpg?v=1761787238","url":"https:\/\/k12savings.com\/products\/the-networked-nonprofit-isbn-9780470547977","provider":"K12savings","version":"1.0","type":"link"}