The Natural: How to Effortlessly Attract the Women You Want

One of the world’s top pick-up artists, Richard La Ruina went from having no women to being a true master of seduction. Now he shows you how to do the same. So move over Mystery, and tell Neil Strauss that The Rules of the Game are about to be rewritten.

Every element of the winning pickup is right here, from discovering confidence to exuding charm, learning conversation starters to mastering body language, to much more. And as you move from daydreaming to flirtation to passion to romance to love, The Natural will show you how it’s done.

This is not theory; it’s a field-tested system for success with women:

• Alpha Male Behavior: Learn the five core traits of high-status men, from a strong physical presence to the social intelligence that women are naturally drawn to.
• Seduction Techniques: Master the "Three Characters of Seduction" model—Mr. Sociable, Mr. Comfort, and Mr. Seducer—to navigate any interaction from the first hello to the morning after.
• Conversation Skills: Move beyond boring questions and learn to create deep, memorable connections by mastering the art of small talk, push-pull dynamics, and rapport building.
• Body Language Mastery: Discover how to project confidence without saying a word, using proven techniques for posture, eye contact, and kino-escalation to create undeniable attraction.
• From Approach to Close: Get a complete playbook for every stage of the game, including day game, overcoming approach anxiety, and securing the number, the kiss, or the same-night close.

Meet and Attract Beautiful Women

Whether you're looking to "play the field" or meet that one special girl, world-renowned pickup artist Richard La Ruina has got you covered. In The Natural he reveals his blueprint for attracting and keeping the kinds of women most men only dream of. It doesn't matter what you look like or how much you make; when you use these methods, it's a whole new game—and you have the unfair advantage.

Get Ready to Discover:

• A simple way of introducing yourself to a woman that instantly creates comfort, trust, and connection.
• How to be an incredible conversationalist . . . even if you've been at a loss for words with women your entire life.
• Foolproof strategies for turning first-meets into phone numbers, dates, and relationships . . . with stunning consistency.
• And much more . . .

“Richard is now a master of the art. He transformed himself from a shy guy into a master swordsman.” - Daily Star

“Richard’s lines were startlingly brilliant. He was like a real life Hitch.” - Evening Standard

“Britain’s answer to Neil Strauss.” - Time Out

“The UK’S No. 1 Superstar Chat Up Artist.” - The Times (London)

“The urge to compare him to Hitch is uncontrollable...He’s white and not quite as famous as Will Smith. What he is, is more successful with women.” - FHM.com

“Why would a woman read a Gamer’s PUA book? Are you kidding me? The Natural is like being handed the “Playbook of a PUA,” akin to being a fly on the wall of the locker room. Of course I’ll read it! Most women want to understand men and their behaviors better. I know I do. So, ladies, before you get all snooty, let me share with you what’s in this book. Yes, you’ll read about the different types of ‘games’, (and admittedly, it is irritating to constantly read that men’s main focus is your looks), yet what you’ll really find is a series of confidence building skills, personal improvement suggestions and ways to have men understand women better. And those are good things. You’ll find in The Natural a deeper understanding of the vulnerability men feel when approaching women, but there just might be some goodies for you, too. If you are interested in someone, and tend to get all weird and don’t approach, you may find some of the confidence building techniques in here will work for you. The comment that struck me most in La Ruina’s book is at the very end when he states he wants to help men be better men. A commendable intention. ” - Lou Paget, author of How to Be a Great Lover