{"product_id":"the-name-of-the-game-isbn-9780471594239","title":"The Name of the Game","description":"\u003cp\u003eCombines the business acumen of Ernst \u0026amp; Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.\u003c\/p\u003e \u003cp\u003eFeatures interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.\u003c\/p\u003e ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARETODAY.\u003cbr\u003e \u003cbr\u003e Baseball.\u003cbr\u003e \u003cbr\u003e Football.\u003cbr\u003e \u003cbr\u003e The Second Generation.\u003cbr\u003e \u003cbr\u003e The Legacy.\u003cbr\u003e \u003cbr\u003e WHAT PAYS THE BILLS?.\u003cbr\u003e \u003cbr\u003e TV 1--Birth of a Giant.\u003cbr\u003e \u003cbr\u003e TV 2--Growth to Success and Trouble.\u003cbr\u003e \u003cbr\u003e Radio, First and Always.\u003cbr\u003e \u003cbr\u003e Through the Turnstiles.\u003cbr\u003e \u003cbr\u003e While the Games Play On.\u003cbr\u003e \u003cbr\u003e Far from the Madding Crowd.\u003cbr\u003e \u003cbr\u003e WHERE THE MONEY GOES.\u003cbr\u003e \u003cbr\u003e Star Struck.\u003cbr\u003e \u003cbr\u003e Building Blocks of Dreams.\u003cbr\u003e \u003cbr\u003e The Nuts and Bolts of Sports.\u003cbr\u003e \u003cbr\u003e EXPANSION.\u003cbr\u003e \u003cbr\u003e Probing the X Factor.\u003cbr\u003e \u003cbr\u003e FAN EQUITY.\u003cbr\u003e \u003cbr\u003e A Business Lesson.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index. \u003cp\u003e\u003cb\u003eJerry Gorman\u003c\/b\u003e is the author of \u003ci\u003eThe Name of the Game: The Business of Sports\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKirk Calhoun\u003c\/b\u003e is the author of \u003ci\u003eThe Name of the Game: The Business of Sports\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990292447461,"sku":"NP9780471594239","price":36.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471594239.jpg?v=1761787231","url":"https:\/\/k12savings.com\/products\/the-name-of-the-game-isbn-9780471594239","provider":"K12savings","version":"1.0","type":"link"}