{"product_id":"the-matriarch-rules-isbn-9781119572749","title":"The Matriarch Rules","description":"\u003cp\u003e\u003cb\u003eAchieve success by becoming the change maker you were always meant to be.\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future.\u003c\/p\u003e \u003cp\u003eThe matriarch’s vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more.\u003c\/p\u003e \u003cp\u003e•    Recast yourself\u003c\/p\u003e \u003cp\u003e•    Own your wins\u003c\/p\u003e \u003cp\u003e•    Define your legacy\u003c\/p\u003e \u003cp\u003e•    Leverage your success\u003c\/p\u003e \u003cp\u003eWritten by the CEO of a multimillion-dollar startup, \u003ci\u003eThe Matriarch Rules\u003c\/i\u003e provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are.\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Becoming a Modern Matriarch 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Modern Matriarch 2\u003c\/p\u003e \u003cp\u003eLoved, but Not Cared for 3\u003c\/p\u003e \u003cp\u003eA Craving for “Normal” 4\u003c\/p\u003e \u003cp\u003eA Truth Moment 5\u003c\/p\u003e \u003cp\u003eWhen “Wise Counsel” Appears 6\u003c\/p\u003e \u003cp\u003eA Matriarch Today 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Matriarch is the CEO 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHomeless but Not Helpless 10\u003c\/p\u003e \u003cp\u003eUse Your Resources 12\u003c\/p\u003e \u003cp\u003eGetting on Our Feet 15\u003c\/p\u003e \u003cp\u003eFrom Baby Blues to Business Partner 16\u003c\/p\u003e \u003cp\u003eRoles and Responsibilities of the Matriarch 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 A Matriarch’s Future is Based on Her Actions Today 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTake History-changing Actions 30\u003c\/p\u003e \u003cp\u003eTally Your Successes and Not Your Failures 32\u003c\/p\u003e \u003cp\u003eWrite the Story of You: A Woman Destined for Great Success 35\u003c\/p\u003e \u003cp\u003eLive Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38\u003c\/p\u003e \u003cp\u003eProtect Your Dreams with Your Life! 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Four Big Lies 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLie #1: I’ll Try 43\u003c\/p\u003e \u003cp\u003eLie #2: I’m Too Busy 45\u003c\/p\u003e \u003cp\u003eLie #3: I Can’t 50\u003c\/p\u003e \u003cp\u003eLie #4: I Had No Choice 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 A Matriarch Owns Her Decisions 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeet Suzie, a Woman in Need of Wise Counsel 59\u003c\/p\u003e \u003cp\u003eThe Co-signer: Does She Co-sign Your Agenda or Her Own? 62\u003c\/p\u003e \u003cp\u003eWise Counsel: She Paints the Big Picture without an Agenda 63\u003c\/p\u003e \u003cp\u003eConfidence is Key 63\u003c\/p\u003e \u003cp\u003eDecision-making 101 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Attention! We No Longer Work for Free! 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWe All Want a Bigger, Better Boat and Working for Free is Not How We’ll Get It! 75\u003c\/p\u003e \u003cp\u003eCalling All Matriarchs! Viva la Revolution! 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 A Life and Business That’s Carefully Crafted 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBranding: Just Do it 94\u003c\/p\u003e \u003cp\u003ePeople are Their Own Brands 94\u003c\/p\u003e \u003cp\u003eRebuilding Your Brand Based on Your Authentic Self 97\u003c\/p\u003e \u003cp\u003eYour Brand Aesthetic: are You Bland or On Brand? 101\u003c\/p\u003e \u003cp\u003eYour Personal Style Guide 104\u003c\/p\u003e \u003cp\u003eYour Family Has Also Been Branded 105\u003c\/p\u003e \u003cp\u003eThe Wedding Therapist: Finding the Starting Point for Her Business’s Brand 106\u003c\/p\u003e \u003cp\u003eA Carefully Crafted Matriarch Business 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Time Management and the Five Rules of Business 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTime Management 114\u003c\/p\u003e \u003cp\u003eLet’s Go Make Some Money, Matriarch! 117\u003c\/p\u003e \u003cp\u003eRule #1: It Starts with a Plan 119\u003c\/p\u003e \u003cp\u003eRule #2: It’s Got to Be Legal 121\u003c\/p\u003e \u003cp\u003eRule #3: It Takes a Systematic Approach 123\u003c\/p\u003e \u003cp\u003eRule #4: Marketing is a Never-ending Process 124\u003c\/p\u003e \u003cp\u003eRule #5: You’ve Got to Be Found on the Web 126\u003c\/p\u003e \u003cp\u003eManage Your Time and Follow the Rules 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Payoff is Personal 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConfidence Can Overcome an Old Message 131\u003c\/p\u003e \u003cp\u003eConfidence, Meet Systems and Tools 133\u003c\/p\u003e \u003cp\u003ePassion: A Strong and Barely Controllable Emotion 134\u003c\/p\u003e \u003cp\u003eInspiration and Motivation 137\u003c\/p\u003e \u003cp\u003eMaintaining Motivation 140\u003c\/p\u003e \u003cp\u003ePressure is How Diamonds are Made 142\u003c\/p\u003e \u003cp\u003eA Matriarch Maintains and Protects What She Builds 143\u003c\/p\u003e \u003cp\u003eMake NOT Having These F.E.A.R.S. Your Biggest Fears 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 A Matriarch Leaves a Great Legacy 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Exactly is a Legacy? 148\u003c\/p\u003e \u003cp\u003eLeaving a Legacy Whether You Like it or Not \u003ci\u003e. . . \u003c\/i\u003e148\u003c\/p\u003e \u003cp\u003eMy Mom, Shari \u003ci\u003e. . . \u003c\/i\u003e149\u003c\/p\u003e \u003cp\u003eA Matriarch Lives an Intentional Life 150\u003c\/p\u003e \u003cp\u003eA Matriarch Cultivates an Inner Sanctum 151\u003c\/p\u003e \u003cp\u003eA Matriarch Gives and Takes 152\u003c\/p\u003e \u003cp\u003eA Matriarch Rocks Out to Her Own Soundtrack 153\u003c\/p\u003e \u003cp\u003eA Matriarch Knows Her Language is Her Legacy 154\u003c\/p\u003e \u003cp\u003eA Matriarch Switches Gears When Necessary 155\u003c\/p\u003e \u003cp\u003eLive Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156\u003c\/p\u003e \u003cp\u003eAbout the Author 159\u003c\/p\u003e \u003cp\u003eIndex 161\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRANDY PATTERSON\u003c\/b\u003e is the co-founder and CEO of ProDoula, a multi-million dollar startup focused on educating and empowering individuals in the birth and business spheres. As a philanthropist and activist, she has fought to legitimize and monetize what is traditionally thought of as \"women's work\" and frequently speaks to women's groups on this important subject. Her work has been featured in \u003ci\u003eSlate, Swaay, Buzzfeed, Motto, Parade\u003c\/i\u003e and \u003ci\u003eThe New York Times\u003c\/i\u003e among others.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRANDY PATTERSON\u003c\/b\u003e is a Matriarch in the most modern sense of the word. But what exactly does this mean? The standard definition of a Matriarch is the female head of a family or tribe, the founder or dominant member of a community. She is someone who commands respect, even reverence. To many, the traditional image of a matriarch is one of an old woman dressed in stark clothing, rarely breaking a smile or offering a kind word. However, nothing could be further from the truth. The \u003ci\u003emodern\u003c\/i\u003e Matriarch is vibrant, she's focused and determined in every aspect of her life. She is bold, confident, a woman of power. When she walks into a room, people immediately take notice. She approaches everything in her life with the same fierceness and passion. A Matriarch knows exactly what she wants, and she knows she has the power to make it happen. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow does a woman become a Matriarch?\u003c\/i\u003e Randy Patterson was not born a Matriarch. The modern Matriarch does not inherit her status; it is not a birthright handed down from one generation to the next. Randy pictured who and where she wanted to be and began her long journey—starting as a powerless, shattered girl to become an empowered, vivacious business woman, wife, and mother. She is a venerable, powerful woman who has achieved great personal and professional success. But it wasn't easy. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Matriarch Rules\u003c\/i\u003e traces Randy's transformation from a girl with no self-esteem and no opinion on anything, to a passionate, empowered woman who controls her own destiny. In her story, you will learn about the period of Randy's life when she lived outside because she had no home to go to. How she used her meager resources to get on her feet and choose a new path. How she set small goals and worked every day to achieve them. How she treated every setback she encountered as an opportunity to come back stronger and harder. Through her incredible story of persistence of passion, Randy will help you develop the same life-altering mindset she used to radically change her life—to become a Matriarch.\t    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eACHIEVE SUCCESS BY BECOMING THE CHANGE MAKER YOU WERE ALWAYS MEANT TO BE!\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou can tell she's in charge as soon as she enters the room.\u003c\/b\u003e She has an air of authority, a boldness, a confidence in the way she walks, the way she communicates. She has her own unique style, a bold determination to succeed in everything she does. She is a leader, an entrepreneur, a mother, a partner, a wife. She is a Matriarch. Not the outdated picture of a stern old lady dressed in black. No, the modern Matriarch is vibrant, alive, passionate.  \u003c\/p\u003e\u003cp\u003eShe's purposeful and deliberate in her career, her home, her family. She does not second guess herself. She has learned to look at setbacks as motivation and missteps as opportunities. She has the tools to keep moving forward, always planning ahead. She knows where she wants to be and knows exactly what steps she'll need to take to get there. Simply put, she has her shit together.  \u003c\/p\u003e\u003cp\u003eAuthor Randy Patterson is a Matriarch, but that hasn't always been the case. She had to work long and hard to change her life and become the person she always wanted to be. Randy's journey took her from an insecure and broken girl to an empowered CEO of a multi-million dollar start up. \u003ci\u003eThe Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted\u003c\/i\u003e is your roadmap to becoming the compassionate, powerful, and forward-thinking woman that lives within you. This inspirational, true-to-life guide to personal growth and esteem will help you achieve success by recasting yourself as an expert in your field. You will become empowered to own your wins, define your legacy, and leverage your successes to reach every goal you set!  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBECOME A MODERN MATRIARCH · OWN YOUR DECISIONS GET PAID WHAT YOU'RE WORTH · CRAFT YOUR BUSINESS AND YOUR BRAND MANAGE YOUR TIME AND FOLLOW THE MATRIARCH RULES INSPIRE CONFIDENCE, MAINTAIN MOTIVATION, INSTILL PASSION\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990285762789,"sku":"NP9781119572749","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119572749.jpg?v=1761787204","url":"https:\/\/k12savings.com\/products\/the-matriarch-rules-isbn-9781119572749","provider":"K12savings","version":"1.0","type":"link"}