{"product_id":"the-little-book-of-safe-money-isbn-9780470398524","title":"The Little Book of Safe Money","description":"\u003cb\u003eOne of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e also contradicts many of the myths that whirl around Wall Street with chapters like \"Why Ultra-ETFs Are Mega-Dangerous\" and \"Hedge-Fund Hooey.\" Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan\u003c\/li\u003e \u003cli\u003eAuthor Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors\u003c\/li\u003e \u003cli\u003eOffers practical guidance, tools, and tips for surviving and thriving in a down market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're serious about succeeding in today's turbulent markets, then \u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e is what you should be reading.\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003eChapter One The Three Commandments 1\u003c\/p\u003e \u003cp\u003eChapter Two Solid, Liquid, or Gas? 5\u003c\/p\u003e \u003cp\u003eChapter Three You are an Egg 19\u003c\/p\u003e \u003cp\u003eChapter Four Keeping Your Cash from Turning into Trash 31\u003c\/p\u003e \u003cp\u003eChapter Five Guarantees are Not All They’re Cracked Up to Be 45\u003c\/p\u003e \u003cp\u003eChapter Six Fixing Your Fixed Income 53\u003c\/p\u003e \u003cp\u003eChapter Seven Stocks for the Wrong Run 67\u003c\/p\u003e \u003cp\u003eChapter Eight Rules for Stock Investors to Live By 77\u003c\/p\u003e \u003cp\u003eChapter Nine Little Things Mean a Lot 89\u003c\/p\u003e \u003cp\u003eChapter Ten How to Get Your Kids through College without Going Broke 99\u003c\/p\u003e \u003cp\u003eChapter Eleven What Makes Ultra ETFs Mega-Dangerous 107\u003c\/p\u003e \u003cp\u003eChapter Twelve Hedge Fund Hooey 117\u003c\/p\u003e \u003cp\u003eChapter Thirteen Commodity Claptrap 131\u003c\/p\u003e \u003cp\u003eChapter Fourteen Spicy Food Does Not Equal Hot Returns 141\u003c\/p\u003e \u003cp\u003eChapter Fifteen WACronyms: Why Initials are So Often the Beginning of the End 149\u003c\/p\u003e \u003cp\u003eChapter Sixteen Sex 157\u003c\/p\u003e \u003cp\u003eChapter Seventeen Mind Control 167\u003c\/p\u003e \u003cp\u003eChapter Eighteen Financial Planning Fakery 183\u003c\/p\u003e \u003cp\u003eChapter Nineteen Advice on Advice 189\u003c\/p\u003e \u003cp\u003eChapter Twenty Fraudian Psychology 199\u003c\/p\u003e \u003cp\u003eChapter Twenty-One The Terrible Tale of the Missing $10 Trillion 211\u003c\/p\u003e \u003cp\u003eChapter Twenty-Two How to Talk Back to Market Baloney 219\u003c\/p\u003e \u003cp\u003eAcknowledgments 229\u003c\/p\u003e  \"A little book with big advice. Jason Zweig . . . doesn’t promise investors the moon, but in language that everyone can understand, he offers solid, common-sense steps to protect and improve their portfolios. . . Such advice is consistent with the bigidea of Zweig’s book: If an investment looks too good to be true, it probably is. And he offers a useful process to help readers remember it.\" \u003cbr\u003e —SmartMoney.com  \u003cp\u003e\"There are very few in the financial media whose material I would consider recommended reading. Wall Street Journal columnist Jason Zweig is one of them, and his new book is one you should consider.  His latest work adds to his reputation for books that not only provide important insights into the winning investment strategy, but are also good reads. This little book is filled with sage counsel from which even sophisticated investors can benefit. . . His book also provides advice on how to avoid many of the behavioral mistakes investors keep repeating. As William Bernstein, who wrote the forward, put it: ‘Jason Zweig knows your financial demons, where they live, why they’re making your poor, and how you can beat them.\"\u003cbr\u003e —Larry Swedroe, CBS MoneyWatch\u003c\/p\u003e \u003cp\u003eThis book is a well written, fascinating page turner that I read in one sitting with a big bag of microwave popcorn. Yet, I don’t just recommend a book because it was thoroughly enjoyable. The main reason to read this book is that it can put you on the path toward reaching financial freedom. But it’s up to you and whether you’d rather spend your retirement years pursuing your interests, or spend them asking strangers if they’d like their value meal supersized.\u003cbr\u003e —Allan Roth, Founder of Wealth Logic, and author of \u003ci\u003eHow A Second Grader Beats Wall Street\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJASON ZWEIG\u003c\/b\u003e is the investing and personal finance columnist for the \u003ci\u003eWall Street Journal.\u003c\/i\u003e Previously, he was a senior writer for Money magazine and a guest columnist for \u003ci\u003eTime\u003c\/i\u003e magazine and CNN.com. Before joining \u003ci\u003eMoney\u003c\/i\u003e in 1995, Zweig was the mutual funds editor at \u003ci\u003eForbes\u003c\/i\u003e. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of \u003ci\u003eFinancial History\u003c\/i\u003e magazine and the \u003ci\u003eJournal of Behavioral Finance.\u003c\/i\u003e Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.   \u003c\/p\u003e\u003cp\u003e\"Jason Zweig knows your financial demons, where they live, why they're making you poor, and how you can beat them.\"\u003cbr\u003e \u003ci\u003e—William J. Bernstein\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eWith the value of the dollar sinking, bond yields drying up, giant investment banks collapsing, and stock markets crumbling, how can you ensure that your money will stay safe? By becoming better acquainted with the markets, the \"professionals\" who populate the field of finance, and, most importantly, yourself. \u003c\/p\u003e\u003cp\u003eWhile this may sound like simple advice, author Jason Zweig—the investing and personal finance columnist for the Wall Street Journal—knows how difficult this endeavor can be. But as a trusted voice in the financial community, he has helped thousands of investors achieve this goal, and now, with \u003ci\u003eThe Little Book of Safe Money,\u003c\/i\u003e he wants to help you do the same. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e is the perfect guide for those trying to make their way through today's tough markets. Topics covered include everything from investing behavior and why our minds come with their own set of biases that often prove harmful to the use of financial advisors. But this reliable resource goes one step further than the rest by questioning an investor's true appetite for risk. \u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e also debunks many of the myths that whirl around Wall Street with chapters like \"Hedge-Fund Hooey.\" \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePage by page, this timely book:\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOutlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan\u003c\/li\u003e \u003cli\u003eDiscusses both the external and internal forces that can hurt your investment performance—and how you can better deal with them\u003c\/li\u003e \u003cli\u003eOffers practical guidance, tools, and tips for surviving and thriving in a down market\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how you can thrive under even the most adverse conditions. If you're serious about succeeding in today's turbulent markets, then \u003ci\u003eThe Little Book of Safe Money\u003c\/i\u003e is what you should be reading.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990280356069,"sku":"NP9780470398524","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470398524.jpg?v=1761787182","url":"https:\/\/k12savings.com\/products\/the-little-book-of-safe-money-isbn-9780470398524","provider":"K12savings","version":"1.0","type":"link"}