{"product_id":"the-lean-entrepreneur-isbn-9781119095033","title":"The Lean Entrepreneur","description":"\u003cb\u003eLeverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur, Second Edition\u003c\/i\u003e banishes the \"Myth of the Visionary\" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.\u003c\/p\u003e \u003cp\u003eThe belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply actionable tips and tricks from successful lean entrepreneurs with proven track records\u003c\/li\u003e \u003cli\u003eLeverage the Innovation Spectrum to disrupt markets and create altogether new markets\u003c\/li\u003e \u003cli\u003eUse minimum viable products to drive strategy and conduct efficient market testing\u003c\/li\u003e \u003cli\u003eQuickly develop cross-functional innovation teams to overcome typical startup roadblocks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.\u003c\/p\u003e \u003cp\u003eSpecial Thanks ix\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Startup Revolution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBytes Eating the World 2\u003c\/p\u003e \u003cp\u003eConnectivity 4\u003c\/p\u003e \u003cp\u003eThe Value-Creation Economy 4\u003c\/p\u003e \u003cp\u003eCue the Lean Startup 8\u003c\/p\u003e \u003cp\u003eMeet the Lean Entrepreneur 9\u003c\/p\u003e \u003cp\u003eLean Startup and Disruption 11\u003c\/p\u003e \u003cp\u003eNotes 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Lean into Change 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVision 13\u003c\/p\u003e \u003cp\u003eEnterprise Note 18\u003c\/p\u003e \u003cp\u003eValues 19\u003c\/p\u003e \u003cp\u003eCulture 20\u003c\/p\u003e \u003cp\u003eData 20\u003c\/p\u003e \u003cp\u003eExperimentation 22\u003c\/p\u003e \u003cp\u003eCustomer Focus 22\u003c\/p\u003e \u003cp\u003eOrganizational Structures 24\u003c\/p\u003e \u003cp\u003eThe Team 25\u003c\/p\u003e \u003cp\u003eBig, Old, and . . . Lean? 26\u003c\/p\u003e \u003cp\u003eOver the Horizon: A Framework 28\u003c\/p\u003e \u003cp\u003eWork to Do 33\u003c\/p\u003e \u003cp\u003eNotes 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: All the Fish in the Sea 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Models 37\u003c\/p\u003e \u003cp\u003eKnow Your Audience: Why Segmentation Matters 39\u003c\/p\u003e \u003cp\u003eMarket Segment 40\u003c\/p\u003e \u003cp\u003ePersonas: Create a Real Customer 42\u003c\/p\u003e \u003cp\u003eChoosing a Market Segment 44\u003c\/p\u003e \u003cp\u003eWork to Do 51\u003c\/p\u003e \u003cp\u003eNotes 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Wading in the Value Stream 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArticulating the Value Stream 55\u003c\/p\u003e \u003cp\u003eAbout Value Streams 57\u003c\/p\u003e \u003cp\u003eValue Stream Discovery 60\u003c\/p\u003e \u003cp\u003eWork to Do 79\u003c\/p\u003e \u003cp\u003eNotes 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Core Lean Entrepreneur 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 3 Es: Empathy, Experiments, Evidence 83\u003c\/p\u003e \u003cp\u003eEmpathy 83\u003c\/p\u003e \u003cp\u003eExperiments 94\u003c\/p\u003e \u003cp\u003eEvidence 110\u003c\/p\u003e \u003cp\u003eWork to Do 116\u003c\/p\u003e \u003cp\u003eNotes 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: The Lean Journey 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Here to Eternity: Growth Phases 119\u003c\/p\u003e \u003cp\u003ePhase 1: Idea Phase: This Is Gonna Be Big! 120\u003c\/p\u003e \u003cp\u003ePhase 2: MVP for a Few: I’ve Proven That a Few People Care! 122\u003c\/p\u003e \u003cp\u003ePhase 3: A Funnel of Many: I’ve Proven That a Lot of Similar People Care, and Some Are Gaga! 131\u003c\/p\u003e \u003cp\u003ePhase 4: Multiple Funnels: Holy Wow, We’re Growing Like Crazy with a Bunch of Different Groups of People! 139\u003c\/p\u003e \u003cp\u003ePhase 5: Scaling a Profitable Business Model: Shampoo, Rinse, Repeat 145\u003c\/p\u003e \u003cp\u003eFinally, Enterprise: Large and Successful; Slow and Bureaucratic 146\u003c\/p\u003e \u003cp\u003eNotes 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: The Final Word 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWork to Do 152\u003c\/p\u003e \u003cp\u003eAppendix: Case Studies 155\u003c\/p\u003e \u003cp\u003eAcknowledgments 183\u003c\/p\u003e \u003cp\u003eAcknowledgments (1st Edition) 185\u003c\/p\u003e \u003cp\u003eAbout the Authors 188\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eBrant Cooper\u003c\/b\u003e helps kickstart innovation. He helps organizations big and small move the needle. Coming from the startup world, his career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Prior to the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e, Brant authored \u003ci\u003eThe Entrepreneur's Guide to Customer Development\u003c\/i\u003e, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000 copies. Through Market By Numbers, he helped develop and publish the bestselling \u003ci\u003eThe Lean Brand\u003c\/i\u003e, bringing lean innovation practices to the marketing side of the house. Brant is Co-Founder and CEO of Moves the Needle, which has worked with hundreds of thousands of entrepreneurs and intrapreneurs across the globe. He is an internationally sought-after keynote speaker, startup mentor, and corporate advisor, and has presented to and worked with leading companies such as Google, Qualcomm, Intuit, Capital One, GE, and Transamerica. Brant tweets at @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePatrick Vlaskovits\u003c\/b\u003e is a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, speaker, and entrepreneur. His writing has been featured on the \u003ci\u003eHarvard Business Review\u003c\/i\u003e blog, the \u003ci\u003eWall Street Journal\u003c\/i\u003e blog, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, the Turing Festival, and the Lean Startup Conference. \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e is his second book. The first, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eEntrepreneur's Guide to Customer Development\u003c\/i\u003e, is a required course text for MBA and undergrad students at universities such as the University of Chicago Booth School and Berkeley. He has also guest-lectured at Stanford and UCLA. Patrick advises multiple technology startups, and serves as a mentor for 500 Startups, a seed fund and startup accelerator. As a speaker and consultant, he counts Fortune 100 companies in his client list. For some unknown reason, Patrick holds a master's in economics from UC Santa Barbara. He lives in Austin, Texas with his family. Tweet at him @Pv.      \u003c\/p\u003e\u003cp\u003e\"A sprawling overview of some of the biggest ideas in the start-up world.\" \u003cbr\u003e \u003cb\u003e—SETH GODIN\u003cbr\u003e \u003c\/b\u003eAuthor \u003ci\u003eThe Icarus Deception\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003epraise for the lean entrepreneur\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain this in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone's favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must-read book for your startup journey.\"\u003cbr\u003e \u003cb\u003e—Brad Feld,\u003c\/b\u003e Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books  \u003c\/p\u003e\u003cp\u003e\"If you're an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up \u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e. It will make your journey into the unknown much, much smoother.\"\u003cbr\u003e \u003cb\u003e—Julien Smith,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling co-author of \u003ci\u003eTrust Agents\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can't wait.\"\u003cbr\u003e \u003cb\u003e—Paul Kedrosky,\u003c\/b\u003e Editor, \u003ci\u003eInfectious Greed\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Lean Entrepreneur\u003c\/i\u003e cruises at 50,000 feet with a view of the context we are operating in today's economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity.\"\u003cbr\u003e \u003cb\u003e—Scott Case,\u003c\/b\u003e CEO, Startup America Partnership\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990276391141,"sku":"NP9781119095033","price":37.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119095033.jpg?v=1761787166","url":"https:\/\/k12savings.com\/products\/the-lean-entrepreneur-isbn-9781119095033","provider":"K12savings","version":"1.0","type":"link"}