{"product_id":"the-international-encyclopedia-of-strategic-communication-3-volume-set-isbn-9781119010715","title":"The International Encyclopedia of Strategic Communication, 3 Volume Set","description":"\u003cp\u003e\u003cb\u003eThe definitive international reference on strategic communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe term \"strategic communication\" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, \u003ci\u003eThe International\u003c\/i\u003e \u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e captures the full scope of contemporary theory and practice in strategic communication.\u003c\/p\u003e \u003cp\u003eReflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21\u003csup\u003est\u003c\/sup\u003e century strategic communication\u003c\/li\u003e \u003cli\u003eAddresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influence\u003c\/li\u003e \u003cli\u003eGoes beyond traditional, US-dominated perspectives to provide an international approach\u003c\/li\u003e \u003cli\u003eExplores strategic communication from a much-needed sociocultural perspective\u003c\/li\u003e \u003cli\u003eExamines strategic communication’s role beyond corporate persuasion and offers a broader view of its functions for organizations of all kinds\u003c\/li\u003e \u003cli\u003ePart of \u003ci\u003eThe Wiley Blackwell-ICA International Encyclopedias of Communication\u003c\/i\u003e series, published in conjunction with the \u003cb\u003eInternational Communication Association\u003c\/b\u003e. Online version available at http:\/\/www.wileyicaencyclopedia.com\/\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten with the support and assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human, organizational and mediated communication, \u003ci\u003eThe International \u003c\/i\u003e\u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e is an indispensable resource for students, teachers, and researchers in the burgeoning field of communication, as well as public relations, corporate communication, and marketing professionals working in organizations worldwide.\u003c\/p\u003eDas internationale Referenzwerk auf dem Gebiet der strategischen Kommunikation.\u003cbr\u003e \u003cbr\u003e Der Begriff \"strategische Kommunikation\" bezieht sich traditionell auf die externe Unternehmenskommunikation, d. h. PR, Marketingkommunikation und Werbung. Vernachlässigt wird dabei, die Bedeutung im Bereich der persuasiven Beeinflussung. In den vergangenen Jahren hat sich die strategische Kommunikation zunehmend zu einem ganzheitlichen Ansatz entwickelt. Auch der Rolle im soziokulturellen Kontext wird mehr Beachtung geschenkt. In Fachartikeln, Lehrbüchern und Handbüchern wurde bereits versucht, Umfang, Zielsetzung und Charakter des Konzepts zu definieren. Die International Encyclopedia of Strategic Communication ist allerdings das erste Werk, dass sich dem Fachgebiet ausführlich widmet und sämtliche aktuellen theoretischen und praktischen Ansätze abdeckt.\u003cbr\u003e \u003cbr\u003e Dieses aktuelle Referenzwerk spiegelt nicht nur allgemein den heutigen internationalen Trend in den Kommunikationswissenschaften wider, sondern untersucht darüber hinaus die Anstrengungen von Vordenkern und Praktikern weltweit, Form, Struktur, Funktion und Zweck der internen und externen Kommunikation in Unternehmen kritisch zu beleuchten, miteinander zu verbinden und neu zu definieren. Die Herausgeber haben dazu ein multidisziplinäres Autorenteam aus der ganzen Welt, u. a. aus Forschung und Lehre sowie der Industrie, gewinnen können. Die Experten berichten über ihre Einschätzungen und Erfahrungen zu den vier Hauptthemen Strategie, Organisation, Management und soziokulturelle Wirkung.\u003cbr\u003e - Definiert moderne Konzepte, Modelle, Theorien, Zusammenhänge und professionelle Praktiken der strategischen Kommunikation im 21. Jahrhundert.\u003cbr\u003e - Behandelt alle Zusammenhänge, in denen eine strategische Einflussnahme erforderlich ist, um die gewünschten Ergebnisse zu erzielen: Ergebnisse im Interesse von Organisationen und derjenigen, die beeinflusst werden sollen.\u003cbr\u003e - Geht über die traditionellen, von den USA dominierten Perspektiven hinaus und verfolgt einen internationalen Ansatz.\u003cbr\u003e - Erläutert die strategische Kommunikation aus dem dringend notwendigen soziokulturellen Blickwinkel.\u003cbr\u003e - Untersucht die Rolle der strategischen Kommunikation im übergreifenden Kontext, d. h. über die Zielsetzung in Unternehmen hinaus, und wirft einen umfassenderen Blick auf die Funktion in Organisationen aller Art.\u003cbr\u003e \u003cp\u003e\u003cb\u003eVolume I\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe International Communication Association vii\u003c\/p\u003e \u003cp\u003eAbout the Editors ix\u003c\/p\u003e \u003cp\u003eContributors xi\u003c\/p\u003e \u003cp\u003eAlphabetical List of Entries xix\u003c\/p\u003e \u003cp\u003eThematic List of Entries xxiii\u003c\/p\u003e \u003cp\u003eIntroduction xxvii\u003c\/p\u003e \u003cp\u003eStrategic Communication A–E 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eV\u003c\/b\u003e\u003cb\u003eo\u003c\/b\u003e\u003cb\u003el\u003c\/b\u003e\u003cb\u003eu\u003c\/b\u003e\u003cb\u003eme II\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Communication F–P 641\u003c\/p\u003e \u003cp\u003e\u003cb\u003eV\u003c\/b\u003e\u003cb\u003eolum\u003c\/b\u003e\u003cb\u003ee III\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Communication R–V 1227\u003c\/p\u003e \u003cp\u003eIndex 1749\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eROBERT L. HEATH, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e (professor emeritus, University of Houston, USA) recently published two four-volume works: \u003ci\u003e Public Relations: Critical Concepts in Media and Cultural Studies\u003c\/i\u003e (2013) and \u003ci\u003eStrategic Communication\u003c\/i\u003e (with Anne Gregory) as part of Sage Benchmarks in Communication, (2015) He is co-editor, with Øyvind Ihlen, of \u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e (Wiley Blackwell 2018). His research areas include issues management, risk management and communication, crisis communication, organizational rhetoric, and corporate social responsibility. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWINNI JOHANSEN, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is a Professor at the Centre for Corporate Communication at the School of Business and Social Sciences, Aarhus University, Aarhus, Denmark, and Director of the Executive Master's Program in Corporate Communication. She is co-editor of \u003ci\u003eCrisis Communication\u003c\/i\u003e, Handbook of Communication Series, Vol. 23 (2019). Her research areas include strategic communication, crisis management and crisis communication, public relations, organizational communication, and environmental communication.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE DEFINITIVE INTERNATIONAL REFERENCE ON STRATEGIC COMMUNICATION\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eThe term \"strategic communication\" began to take on its current intellectual and professional trajectory so that by 2007 an academic journal could be launched and a definition proposed. The concept was needed to sharpen the acumen of various communication functions within organizations and entities in order to improve their approach and thus be more successful in fulfilling their mission, vision, values statements and goals. \u003c\/p\u003e\u003cp\u003eIn recent years, strategic communication has evolved to become more integrative, holistic and has taken on a sociocultural orientation. The first major work of its kind, \u003ci\u003eThe International\u003c\/i\u003e \u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e captures the full scope of contemporary theory and practice. \u003c\/p\u003e\u003cp\u003eReflecting the current international trends within communication studies generally, this timely reference explores current efforts on the part of thought leaders and communications professionals from around the globe to critique, integrate, and reengineer forms, structures, functions of, best practices, and purposes for both internal and external organizational communication as a management process. These experts share their insights, knowledge and experience within four major areas: strategy, organization, management, and sociocultural impact. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDefines and presents state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication\u003c\/li\u003e \u003cli\u003eAddresses major contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations or other entities – as well as those whom they seek to influence or depend upon for success\u003c\/li\u003e \u003cli\u003eExplores specific topical entries that have come to constitute the applications and intellectual foundations that enrich strategic communication\u003c\/li\u003e \u003cli\u003eExamines strategic communication's role and offers a broad view of its impact on professional areas\u003c\/li\u003e \u003cli\u003eExamines how strategic communication principles transcend and are applied currently in specialties such as public relations, conflict and issues management, public diplomacy, political communication, managerial communication, internal communication, technical communication, marketing communication and advertising, fundraising development, social advocacy, information campaigns, health communication, and stakeholder engagement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten with the support and editorial assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication, \u003ci\u003eThe International\u003c\/i\u003e \u003ci\u003eEncyclopedia of Strategic Communication\u003c\/i\u003e is an indispensable resource for students, teachers, and researchers in the burgeoning field of strategic communication worldwide.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990268002533,"sku":"NP9781119010715","price":655.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119010715.jpg?v=1761787131","url":"https:\/\/k12savings.com\/products\/the-international-encyclopedia-of-strategic-communication-3-volume-set-isbn-9781119010715","provider":"K12savings","version":"1.0","type":"link"}