{"product_id":"the-intelligent-company-isbn-9780470685952","title":"The Intelligent Company","description":"\u003cp\u003eToday's most successful companies are \u003ci\u003eIntelligent Companies\u003c\/i\u003e that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. \u003ci\u003eIntelligent Companies\u003c\/i\u003e bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.\u003c\/p\u003e \u003cp\u003eAs information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.\u003c\/p\u003e \u003cp\u003eThis latest book by best-selling management expert Bernard Marr, will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.\u003c\/p\u003e \u003cp\u003eLoaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi \u0026amp; Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe five steps to more intelligent decision making are:\u003c\/b\u003e\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eStep 1: More intelligent strategies – by identifying strategic priorities and agreeing your real information needs\u003c\/li\u003e \u003cli\u003eStep 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information liked back to your strategic information needs\u003c\/li\u003e \u003cli\u003eStep 3: More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights\u003c\/li\u003e \u003cli\u003eStep 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way\u003c\/li\u003e \u003cli\u003eStep 5: More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times.\"\u003cbr\u003e—\u003cb\u003eBruno Aziza, Co-author of best-selling book \u003ci\u003eDrive Business Performance\u003c\/i\u003e and \u003ci\u003eWorldwide Strategy Lead, Microsoft Business Intelligence\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Book after book Bernard Marr is redefining the fundamentals of good business management. 'The Intelligent Company' is a must read in these changing times and a reference you will want on your desk every day!\"\u003cbr\u003e—\u003cb\u003eGabriel Bellenger, Accenture Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHOR xi\u003c\/p\u003e \u003cp\u003eFOREWORD xv\u003c\/p\u003e \u003cp\u003eACKNOWLEDGEMENTS xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 THE DATA–KNOWLEDGE CRUNCH 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eThe data and information explosion 2\u003c\/p\u003e \u003cp\u003eThe failure to turn data into mission-critical insights 3\u003c\/p\u003e \u003cp\u003eInvestment in business intelligence 6\u003c\/p\u003e \u003cp\u003eEvidence-based management 9\u003c\/p\u003e \u003cp\u003eConclusions 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 THE EVIDENCE-BASED MANAGEMENT MODEL 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 13\u003c\/p\u003e \u003cp\u003eEvidence-based medicine 15\u003c\/p\u003e \u003cp\u003eThe scientific method 15\u003c\/p\u003e \u003cp\u003eThe EbM model explained 16\u003c\/p\u003e \u003cp\u003eConclusions 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 IDENTIFYING OBJECTIVES AND INFORMATION NEEDS 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 21\u003c\/p\u003e \u003cp\u003eHow a police ‘SWAT’ team uses EbM 22\u003c\/p\u003e \u003cp\u003eStep 1 – sub-step one: what do we need to know? 25\u003c\/p\u003e \u003cp\u003eStrategic performance management frameworks 30\u003c\/p\u003e \u003cp\u003eA strategy map as a hypothesis 50\u003c\/p\u003e \u003cp\u003eWho needs to know what, when and why? 52\u003c\/p\u003e \u003cp\u003eWhat are the most important unanswered questions? 54\u003c\/p\u003e \u003cp\u003eTen steps for creating good KPQs and KAQs 58\u003c\/p\u003e \u003cp\u003eConclusions 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 COLLECTING THE RIGHT DATA 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 65\u003c\/p\u003e \u003cp\u003eKey performance indicators and building evidence 67\u003c\/p\u003e \u003cp\u003eCollecting the right data 69\u003c\/p\u003e \u003cp\u003eWhat is evidence and what is data? 70\u003c\/p\u003e \u003cp\u003eData collection methodologies 71\u003c\/p\u003e \u003cp\u003eQuantitative data collection methods 72\u003c\/p\u003e \u003cp\u003eQualitative data techniques 78\u003c\/p\u003e \u003cp\u003eUsing both quantitative and qualitative data 83\u003c\/p\u003e \u003cp\u003eMaking data collection part of the job 84\u003c\/p\u003e \u003cp\u003eEngaging people in data collection 87\u003c\/p\u003e \u003cp\u003eAssigning meaning to data 89\u003c\/p\u003e \u003cp\u003eReliability and validity 93\u003c\/p\u003e \u003cp\u003ePlanning the data collection process 94\u003c\/p\u003e \u003cp\u003eThe role of IT infrastructure and applications in the collection of data 96\u003c\/p\u003e \u003cp\u003eConclusions 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 ANALYSE THE DATA AND GAIN INSIGHTS 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 101\u003c\/p\u003e \u003cp\u003eData analysis 104\u003c\/p\u003e \u003cp\u003eBudgeting and planning 112\u003c\/p\u003e \u003cp\u003eReporting and consolidation 113\u003c\/p\u003e \u003cp\u003eValue-driver modelling 113\u003c\/p\u003e \u003cp\u003eExperimentation 117\u003c\/p\u003e \u003cp\u003eRole of IT infrastructure and applications in analysing data 129\u003c\/p\u003e \u003cp\u003eConclusions 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 PRESENT AND COMMUNICATE THE INFORMATION 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 135\u003c\/p\u003e \u003cp\u003eHow to get the attention of decision makers 137\u003c\/p\u003e \u003cp\u003ePublishing analogies 138\u003c\/p\u003e \u003cp\u003eGuidance for presenting information 144\u003c\/p\u003e \u003cp\u003eThe role of IT infrastructure and applications in presenting information 151\u003c\/p\u003e \u003cp\u003eConclusions 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 TURNING INFORMATION INTO ACTIONABLE KNOWLEDGE 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 163\u003c\/p\u003e \u003cp\u003eEnsure that the available evidence is used to make the best decisions 167\u003c\/p\u003e \u003cp\u003eTurning knowledge into action 172\u003c\/p\u003e \u003cp\u003eThe knowing doing gap 173\u003c\/p\u003e \u003cp\u003eConclusions 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 CONCLUSION AND ACTION CHECKLIST 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eAction checklist 193\u003c\/p\u003e \u003cp\u003eFinal words 207\u003c\/p\u003e \u003cp\u003eREFERENCES 209\u003c\/p\u003e \u003cp\u003eINDEX 213\u003c\/p\u003e \u003cp\u003e\"... provides an effective, simple and practical model...useful to all managers who need to make clear objective decisions.\" (\u003ci\u003eProfessional Manager,\u003c\/i\u003e October 2010)\u003c\/p\u003e \u003cp\u003e\"Bernard's simple, step-by-step model offers managers a vital tool for analysing their business and improving performance.\" (\u003ci\u003eBetter Business Focus,\u003c\/i\u003e August 2010)\u003c\/p\u003e \u003cp\u003e\"Bernard Marr's book is manna from heaven for those who prefer to base decisions on facts.\" (\u003ci\u003eQuality World,\u003c\/i\u003e October 2010)\u003c\/p\u003e \u003cp\u003e\"...engaging and informative...the practical format of the book ensured it wasn't a difficult or time-consuming read.\" (\u003ci\u003eInside Knowledge,\u003c\/i\u003e January 2011)\u003c\/p\u003e \u003cp\u003e\"...this book describes a useful, evidence-based model to achieve a more intelligent company.\" (\u003ci\u003eUK Excellence,\u003c\/i\u003e January 2011)\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eBernard Marr\u003c\/b\u003e is a leading global authority and best-selling author on organisational performance and business success. \u003c\/p\u003e\u003cp\u003eIn this capacity he regularly advises leading companies, organisations and governments across the globe, which makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard Marr is acknowledged by the CEO Journal as one of today's leading business brains. \u003c\/p\u003e\u003cp\u003eBernard Marr has written a number of seminal books and over 200 high profile reports and articles on managing and improving organisational performance. This includes the best-sellers \u003ci\u003eManaging and Delivering Performance\u003c\/i\u003e and \u003ci\u003eStrategic Performance Management\u003c\/i\u003e, a number of Gartner Reports, and the world's largest research studies on the topic. \u003c\/p\u003e\u003cp\u003eToday, Bernard Marr heads up the famed Advanced Performance Institute, where he can be contacted at \u003cb\u003ewww.ap-institute.com.\u003c\/b\u003e     \u003c\/p\u003e\u003cp\u003eToday's most successful companies are \u003ci\u003eIntelligent Companies\u003c\/i\u003e that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. \u003ci\u003eIntelligent Companies\u003c\/i\u003e bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages. \u003c\/p\u003e\u003cp\u003eAs information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication. \u003c\/p\u003e\u003cp\u003eThis latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply. \u003c\/p\u003e\u003cp\u003eLoaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as \u003ci\u003eGoogle, CocaCola, Capital One, Saatchi \u0026amp; Saatchi, Tesco, Yahoo,\u003c\/i\u003e as well as Government Departments and Agencies have put the principles into practice. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe five steps to more intelligent decision making are:\u003c\/i\u003e\u003c\/b\u003e \t \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eStep 1:\u003c\/b\u003e More intelligent strategies – by identifying strategic priorities and agreeing your real information needs\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eStep 2:\u003c\/b\u003e More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eStep 3:\u003c\/b\u003e More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eStep 4:\u003c\/b\u003e More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eStep 5:\u003c\/b\u003e More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions\u003c\/li\u003e \u003c\/ul\u003e \t \u003cp\u003e\u003cb\u003e\"\u003c\/b\u003eBernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. \u003ci\u003eThe Intelligent Company\u003c\/i\u003e is \u003cb\u003eTHE\u003c\/b\u003e must-read book of our times.\u003cb\u003e\"\u003c\/b\u003e \u003cb\u003e\u003ci\u003eBruno Aziza\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"\u003c\/b\u003eBook after book Bernard Marr is redefining the fundamentals of good business management. \u003ci\u003eThe Intelligent Company\u003c\/i\u003e is a must read in these changing times and a reference you will want on your desk every day!\u003cb\u003e\"\u003c\/b\u003e \u003cb\u003e\u003ci\u003eGabriel Bellenger\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e, Accenture Strategy\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990266265829,"sku":"NP9780470685952","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470685952.jpg?v=1761787124","url":"https:\/\/k12savings.com\/products\/the-intelligent-company-isbn-9780470685952","provider":"K12savings","version":"1.0","type":"link"}