{"product_id":"the-innovation-ultimatum-isbn-9781119615422","title":"The Innovation Ultimatum","description":"\u003cp\u003e\u003cb\u003ePrepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication—as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eInnovation Ultimatum \u003c\/i\u003ehelps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change.\u003c\/p\u003e \u003cp\u003eUsing straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the implications of technology-driven change across industrial sectors\u003c\/li\u003e \u003cli\u003eApply important insights to their own business\u003c\/li\u003e \u003cli\u003eGain competitive advantage by implementing new technologies\u003c\/li\u003e \u003cli\u003ePrepare for the future of work and understand the skills needed to thrive in a post-automation economy\u003c\/li\u003e \u003cli\u003eAdopt critical digital technologies in any organization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding invaluable cutting-edge content, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eInnovation Ultimatum \u003c\/i\u003eis a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.\u003c\/p\u003e \u003cp\u003eForeword: Don’t Fear the Future . . . Prepare for it xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: To Survive, Every Company Must Become a Tech Company xv\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Innovation Ultimatum xv\u003c\/p\u003e \u003cp\u003eThe Innovator’s Palette xvi\u003c\/p\u003e \u003cp\u003eShould I Be Afraid or Excited? xix\u003c\/p\u003e \u003cp\u003eGetting the Most Out of This Book xx\u003c\/p\u003e \u003cp\u003eDon’t Panic; Don’t Wait; Get Help xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Six Technologies That Will Reshape Business in the Next Decade 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Artificial Intelligence 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is it and Why is it Important? 3\u003c\/p\u003e \u003cp\u003eWhat Can You Do with It? 6\u003c\/p\u003e \u003cp\u003eHow AI Works 22\u003c\/p\u003e \u003cp\u003eBeyond Deep Learning: The Future of Artificial Intelligence 27\u003c\/p\u003e \u003cp\u003eNarrow, General, and Super Intelligence 30\u003c\/p\u003e \u003cp\u003eStrategies to Get You Started 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Sensors and the Internet of Things (IoT) 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected 38\u003c\/p\u003e \u003cp\u003eWhat Can You Do with It? 40\u003c\/p\u003e \u003cp\u003eStrategies to Get Eyes on Your Business and Act on Events in Real Time 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat are they and Why are they Important? 57\u003c\/p\u003e \u003cp\u003eWhat Can They Do? 58\u003c\/p\u003e \u003cp\u003eStrategies for Success 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Distributed Ledgers and Blockchains 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond Cryptocurrencies: Why Blockchain is a Big Deal 67\u003c\/p\u003e \u003cp\u003eBlockchain 101 69\u003c\/p\u003e \u003cp\u003eCryptocurrencies, Tokens, Smart Contracts, and dApps 71\u003c\/p\u003e \u003cp\u003eEstablishing Truth in a Trustless World 74\u003c\/p\u003e \u003cp\u003eShifting Incentives with Token Economics 75\u003c\/p\u003e \u003cp\u003eKey Applications for Blockchain Technology 76\u003c\/p\u003e \u003cp\u003eThe Future of Blockchain 87\u003c\/p\u003e \u003cp\u003eStrategies to Get You Started with Blockchain 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Virtual, Augmented, and Mixed Reality 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat are they and Why are they Important? 93\u003c\/p\u003e \u003cp\u003eWhat Can You Do with Them? 96\u003c\/p\u003e \u003cp\u003eStrategies for Success 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Connecting Everything and Everyone: 5G Networks and Satellite Constellations 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5G—A Lot More Than Just Faster Phones 106\u003c\/p\u003e \u003cp\u003eConnected Factories, Hospitals, Cities, Vehicles, and People 109\u003c\/p\u003e \u003cp\u003eThe Structure of 5G Networks 111\u003c\/p\u003e \u003cp\u003eConnected Planet: Reaching the Next 4 Billion People 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Key Concepts to Help Your Business Adapt and Thrive 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Align Your Automation Strategy with Your Corporate Purpose 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAutomation is Inevitable: Make Sure You Get it Right 122\u003c\/p\u003e \u003cp\u003eRaise Your Aim: Solve a Higher Class of Business Problems with the Intimacy of IoT 126\u003c\/p\u003e \u003cp\u003eBuild Human\/Machine Partnerships to Boost Productivity, Improve Quality, and Increase Employee Engagement 130\u003c\/p\u003e \u003cp\u003eThe Importance of a Thoughtful Approach to Automation 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The Data Ultimatum: Data as Fuel for Business Innovation 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences 139\u003c\/p\u003e \u003cp\u003eCreate New Value with Data 144\u003c\/p\u003e \u003cp\u003eElevate Your Offering: Products to Services to Experiences to Transformations 145\u003c\/p\u003e \u003cp\u003eData Spirals: Create Increasing Levels of Value Using Moore’s Law of Data 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 The Future of Work: What to Expect and How to Make Yourself “Robot-Proof” 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe History of Work: From the Physical to the Knowledge Era 149\u003c\/p\u003e \u003cp\u003eThe Next Era of Work: Augmented Work 150\u003c\/p\u003e \u003cp\u003eAutomation Armageddon: Plan a “Robot-Proof ” Career 152\u003c\/p\u003e \u003cp\u003eNew Technology Creates New Types of Work 160\u003c\/p\u003e \u003cp\u003eKeeping the World Spinning in the Postautomation Economy 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Lessons from Industry, Sector by Sector 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Keeping Healthcare Healthy: What Every Business Can Learn from Healthcare Tech 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: Meeting the Needs of an Aging Population 168\u003c\/p\u003e \u003cp\u003eArtificial Intelligence Improves Patient Interactions and Outcomes 169\u003c\/p\u003e \u003cp\u003eHealthcare Gets Personal with Precision Medicine 174\u003c\/p\u003e \u003cp\u003eDrones Save Lives 175\u003c\/p\u003e \u003cp\u003eThe Remote-Monitored Patient: Sensors and Wearables Flip the Model 177\u003c\/p\u003e \u003cp\u003eBlockchain-Based Medical Records Reward Healthy Behavior and Take Us Beyond Accidental Wellness 178\u003c\/p\u003e \u003cp\u003eAugmented Reality and 5G Transform Telesurgery and Telemedicine 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Transforming Human Mobility: What Every Business Can Learn from Transport Tech 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: Climate, Traffic, and Moving Deathtraps 183\u003c\/p\u003e \u003cp\u003eThe Next Revolution in Human Mobility: Horseless, Driverless Carriages 185\u003c\/p\u003e \u003cp\u003eVehicles Morph from Products to Services 186\u003c\/p\u003e \u003cp\u003eAutonomous Platforms Bring Services to Your Door 189\u003c\/p\u003e \u003cp\u003eAutonomous Trucks Transform Haulage 190\u003c\/p\u003e \u003cp\u003eGoing 3-D: Tunnels, Gondolas, and Passenger Drones 191\u003c\/p\u003e \u003cp\u003eDecarbonizing: Electric Cars, Trucks, Trains, Ships, and Planes 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Surviving the Retail Apocalypse: What Every Business Can Learn from Retail Tech 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: E-Commerce and the Retail Apocalypse 200\u003c\/p\u003e \u003cp\u003eDigital, Frictionless, and Unstaffed Stores 201\u003c\/p\u003e \u003cp\u003eShopping with Smart Shelves, Chatbots, and Robots 204\u003c\/p\u003e \u003cp\u003eAI Transforms the Shopper Journey 206\u003c\/p\u003e \u003cp\u003eHome Shopping with Voice, Gesture, and Augmented Reality 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Cheap, On-Time, Safe, and Genuine: What Every Business Needs to Know about Future SupplyChains 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: Shifting Expectations and Widespread Fraud 211\u003c\/p\u003e \u003cp\u003eStreamlined Logistics with IoT, Autonomous Vehicles, Robots, and Drones 216\u003c\/p\u003e \u003cp\u003eBlockchain Speeds Audits, Builds Provenance, Aligns Incentives, and Fights Fraud 219\u003c\/p\u003e \u003cp\u003eHow to Build a Brand-Centric Supply Chain 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Smart Factories and Augmented Factory Workers: What Every Business Can Learn fromManufacturing Tech 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: Mass Customization and Globalization 226\u003c\/p\u003e \u003cp\u003eGenerative Design Melds Human Creativity and Machine Intelligence 227\u003c\/p\u003e \u003cp\u003eRobots and Cobots Boost Productivity and Reduce Worker’s Comp Claims 228\u003c\/p\u003e \u003cp\u003eDigital Dexterity: Next-Generation Robots Learn to Manipulate Objects as Humans Do 230\u003c\/p\u003e \u003cp\u003eExoskeletons Turn Factory Workers into Ellen Ripley 231\u003c\/p\u003e \u003cp\u003eAugmented Workers Improve Training, Aid Compliance, and Reduce Liability 232\u003c\/p\u003e \u003cp\u003eYour Next QA May Be an AI 233\u003c\/p\u003e \u003cp\u003eDistributed Manufacturing and the Mega Corporation with One Employee 234\u003c\/p\u003e \u003cp\u003eIndustry 4.0\/5.0 and the Sentient Factory 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Removing Chaos from Construction and Intermediaries from Transactions: What Every BusinessCan Learn from Real Estate Tech 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: Mistakes, Margins, and Glacial Transactions 243\u003c\/p\u003e \u003cp\u003eGenerative Design Transforms Architecture 245\u003c\/p\u003e \u003cp\u003eFrom 2-D Plans to 3-D Augmented Reality Models 246\u003c\/p\u003e \u003cp\u003eRobot Construction Workers, Drones, and 3-D-Printed Structures 247\u003c\/p\u003e \u003cp\u003eAI Aids Real Estate 249\u003c\/p\u003e \u003cp\u003eBlockchains Speed Transactions, Limit Fraud, and Create New Funding Models 250\u003c\/p\u003e \u003cp\u003eTokenized Assets Democratize Property Investment 252\u003c\/p\u003e \u003cp\u003eCrowdfunded Mortgages Compete with Banks 253\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Preparing Our Population for the Post-Automation Economy: Lessons for the Future of Education 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge: A System Designed for a Bygone Era 255\u003c\/p\u003e \u003cp\u003eHow Technology is Transforming the Sector 258\u003c\/p\u003e \u003cp\u003eStagnant Sectors Will Experience the Same Pressures as Education 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Embracing Technology in the Service of People 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategies Lie at the Intersection of Possibility and Purpose 265\u003c\/p\u003e \u003cp\u003eHonor Individuality, Elevate Human Work, and Create Frictionless Experiences 267\u003c\/p\u003e \u003cp\u003eKey Strategic Discussions You Must Drive to Determine Next Steps 270\u003c\/p\u003e \u003cp\u003eFinal Thoughts and Encouragement for Tomorrow’s Leaders 275\u003c\/p\u003e \u003cp\u003eAcknowledgments 277\u003c\/p\u003e \u003cp\u003eAbout the Author 281\u003c\/p\u003e \u003cp\u003eIndex 283\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSTEVE BROWN\u003c\/b\u003e is the former futurist of Intel Corporation. He now runs Possibility and Purpose, a speaking and consulting business that helps leaders to imagine and build a better future. Steve inspires people to imagine how technology will reshape industries, change how we live, and forever alter the world of work. He promotes a positive future where companies use the latest technologies to create new products and services, optimize operations, empower employees, and delight customers. Steve has been featured on CNN, BBC, Bloomberg TV, and in \u003ci\u003eThe Wall Street Journal, Wired \u003c\/i\u003emagazine, amongst other media outlets. He lives in Portland, Oregon.   \u003c\/p\u003e\u003cp\u003eBusinesses will experience more technology-driven change in the next ten years than in the last forty. Artificial intelligence, augmented reality, blockchain, the Internet of Things, 5G networks, and autonomous machines will combine to reshape every industry. To stay competitive, all businesses will have to embrace these technologies to evolve their offering and transform operations. \u003c\/p\u003e\u003cp\u003eEvery leader needs to read \u003ci\u003eThe Innovation Ultimatum.\u003c\/i\u003e This approachable guide helps business leaders to better understand which technologies will impact their industries in the coming years and how to build the strategies needed to drive necessary transformation.  \u003c\/p\u003e\u003cp\u003eUsing many real-world examples from a wide range of industries, author Steve Brown highlights how organizations are already using these technologies to their benefit and offers practical advice on how readers can do the same at their own companies. \u003c\/p\u003e\u003cp\u003eBest of all, this valuable information is presented without jargon. \u003ci\u003eThe Innovation Ultimatum\u003c\/i\u003e serves as a practical guide any business leader (from C-suite executives to senior managers) can use to help prepare for the coming decade of rapid change.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990265086181,"sku":"NP9781119615422","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119615422.jpg?v=1761787121","url":"https:\/\/k12savings.com\/products\/the-innovation-ultimatum-isbn-9781119615422","provider":"K12savings","version":"1.0","type":"link"}