{"product_id":"the-influence-game-isbn-9781118271599","title":"The Influence Game","description":"\u003cb\u003eGet what you want, every time!\u003c\/b\u003e  \u003cp\u003eImagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, \u003ci\u003eThe Influence Game\u003c\/i\u003e. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to develop and articulate effective goals\u003c\/li\u003e \u003cli\u003eStructure both long and short-term persuasion efforts\u003c\/li\u003e \u003cli\u003eIdentify and research primary and secondary audiences\u003c\/li\u003e \u003cli\u003eCrafting those all important personal stories\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.\u003c\/p\u003e \u003cp\u003eAcknowledgments v\u003c\/p\u003e \u003cp\u003eIntroduction vii\u003c\/p\u003e \u003cp\u003e1 Principles of Influence 1\u003c\/p\u003e \u003cp\u003e2 Know What You Want 27\u003c\/p\u003e \u003cp\u003e3 Know the Competition 49\u003c\/p\u003e \u003cp\u003e4 Know the Arena 67\u003c\/p\u003e \u003cp\u003e5 Know Your Primary Audience—The “Influencees” 81\u003c\/p\u003e \u003cp\u003e6 Find Your Surroga tes—The “Influentials” 95\u003c\/p\u003e \u003cp\u003e7 The Campaign Plan 113\u003c\/p\u003e \u003cp\u003e8 Crafting a Winning Message 135\u003c\/p\u003e \u003cp\u003e9 Delivering the Message 155\u003c\/p\u003e \u003cp\u003e10 The End Game 171\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSTEPHANIE VANCE\u003c\/b\u003e spent decades as a D.C.-based lobbyist, congressional aide, speaker, and grassroots consultant. A sought-after speaker with more than 50 engagements per year, Stephanie, known as the \"Advocacy Guru,\" has trained thousands of people in hundreds of organizations, including the National Association of REALTORS\u003csup\u003e®\u003c\/sup\u003e, the Lance Armstrong Foundation, the Humane Society of the United States, and the American Library Association. As a member of the National Speakers Association, Stephanie has earned her Certified Speaking Professional (CSP) designation, an honor held by less than 10 percent of speakers in the world. She is the cofounder of Advocacy Associates, a D.C.-based consulting firm. Stephanie teaches lobbyists how to lobby on behalf of the American League of Lobbyists.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet what you want, every time!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eImagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, \u003ci\u003eThe Influence Game.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eFormer Washington, D.C., lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C.-insider influence along with a step-by-step, easy-to-understand process for success. The selling of ideas requires a subtle and psychological approach in order to convince others that you have the best solution to a perceived problem. Learn how to employ the principles of influence to get what you want, for yourself or your clients. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Influence Game\u003c\/i\u003e shares 50 forthright tactics that have successfully moved America's notoriously inert Congress to action. This book will help you better understand proven strategies that will get you to \"yes,\" including how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop and articulate effective goals\u003c\/li\u003e \u003cli\u003eStructure both long- and short-term \tpersuasion efforts\u003c\/li\u003e \u003cli\u003eCultivate the right people to help \tmake your case\u003c\/li\u003e \u003cli\u003eFind the information and expertise \tyou'll need\u003c\/li\u003e \u003cli\u003eCraft those important personal stories \tand winning messages\u003c\/li\u003e \u003cli\u003eUse tenacity and persistence to persuade, \t\t\tnot annoy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being told \"yes.\"\t   \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePraise for\u003c\/i\u003e \u003cb\u003eThe Influence Game\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Few people know how to win the D.C. influence game, and even fewer will show the rest of us how to use these strategies in the real world. This is a must-read for anyone who persuades, influences, or negotiates for a living—or even just for fun.\"\u003cbr\u003e \u003cb\u003e—Dave Wenhold,\u003c\/b\u003e former President of the American League of Lobbyists and founder, Miller\/Wenhold Capitol Strategies \u003c\/p\u003e\u003cp\u003e\"Got influence? Washington, D.C.-insider Stephanie Vance reveals surprisingly ethical strategies used by lobbyists and special interest groups who want to be heard on Capitol Hill. Better yet, these tactics work in a variety of situations— closing deals, increasing sales, and negotiating agreements. Want to know how to turn a 'no' into a 'yes'? Buy this book, and read it and reap!\"\u003cbr\u003e \u003cb\u003e—Sam Horn,\u003c\/b\u003e Intrigue Expert and author of\u003ci\u003e POP!: Create the Perfect Pitch, Title, and Tagline for Anything\u003c\/i\u003e and\u003ci\u003e Eyebrow Test\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The Influence Game\u003c\/i\u003e teaches how to move forward while staying true to your convictions and principles. This book will put 'Stephanie Power' in your corner for your own goals.\"\u003cbr\u003e \u003cb\u003e—Dr. F. Christopher Arterton,\u003c\/b\u003e founding Dean of George Washington University's Graduate School of Political Management and Professor of Political Management \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"The Influence Game\u003c\/i\u003e provides practical proven techniques to advance your interests in D.C. and beyond. Advice for outsiders from an insider who has been there on both sides of the table.\"\u003cbr\u003e \u003cb\u003e—Congressman Earl Blumenauer (D-Oregon)\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Influence Game\u003c\/i\u003e will show you how to advocate for any need, whether it is legislation, a financial appropriation, or just a raise for yourself. I found \u003ci\u003eThe Influence Game\u003c\/i\u003e to be immediately applicable to my work as a fundraiser.”—Katherine Wertheim, CFRE, Werth-It\u003c\/p\u003e \u003cp\u003e“You don’t have to be a Washington insider to use the author’s 50 tactics to get something done. Weaving stories from her own Capitol Hill experience, Stephanie  makes keen observations about the way the world works resulting in a thorough and thoughtful treatment of an important topic.”—Frank H. Mackaman, Staff Member, The Dirksen Congressional Center and former Director, Gerald R. Ford Library and Museum.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Influence Game\u003c\/i\u003e is both entertaining and informative, and I would recommend it to anyone who wants to get other people to say ‘yes’!”—Avish Parashar, Professional Speaker and author of \u003ci\u003eSay 'Yes And!'\u003c\/i\u003e and \u003ci\u003eImprovise to Success!\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e“This book is all about using your power of influence. My Uncle Roy is all about being under the influence. Don't be like Uncle Roy - read this book.”—Dale Irvin, The Professional Summarizer\u003c\/p\u003e \u003cp\u003e“As a longtime Washington, D.C.-insider, Stephanie Vance knows the influence game inside and out.  This book is a must-read for any business, political or community leader who wants to get to “yes” with the tried and true persuasion tactics used by those in the influence capital of the world.”—Michael Markarian, chief program and policy officer for The Humane Society of the United States, and president of the Humane Society Legislative Fund\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990264168677,"sku":"NP9781118271599","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118271599.jpg?v=1761787117","url":"https:\/\/k12savings.com\/products\/the-influence-game-isbn-9781118271599","provider":"K12savings","version":"1.0","type":"link"}