{"product_id":"the-identity-of-the-architect-isbn-9781119546214","title":"The Identity of the Architect","description":"\u003cp\u003eToday there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of \u003ci\u003eAD\u003c\/i\u003e looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon?  \u003c\/p\u003e \u003cp\u003eThe issue explores notions of editing and curating work in an age of data deluge, and discusses social media as a genuinely alternative space for communication rather than for just repurposing and regurgitating information relayed. \u003ci\u003eThe Identity of the Architect\u003c\/i\u003e encourages the promotion of practices as an integral extension of the very culture they hope to engender through their work. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eContributors:\u003c\/b\u003e Stephen Bayley, Caroline Cole, Adam Nathaniel Furman, Gabor Gallov, Jonathan Glancey, Justine Harvey, Owen Hopkins, Crispin Kelly, Jay Merrick, Robin Monotti, Juhani Pallasmaa, Vicky Richardson, Jenny Sabin, and Austin Williams.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFeatured architects:\u003c\/b\u003e Ian Ritchie, BIG, MVRDV, IF_DO and Zaha Hadid Architects\u003c\/p\u003e Ch 1 Chapter \u003cp\u003eIntroduction Creating Worlds: How Identities Are Lost and Found\u003c\/p\u003e \u003cp\u003eCh 2 Rise, Fall and Reinvention: The Architect's Shifting Identity\u003c\/p\u003e \u003cp\u003eCh 3 Design for Sensory Reality: From Visuality to Existential Experience\u003c\/p\u003e \u003cp\u003eCh 4 Slippery When Wet: The Corporate Language of Architecture\u003c\/p\u003e \u003cp\u003eCh 5 A Hybrid Practice Model: Expert Differentiation\u003c\/p\u003e \u003cp\u003eCh 6 The Man in the Concrete Mask: The Metamorphosis of Charles-Édouard Jeanneret\u003c\/p\u003e \u003cp\u003eCh 7 Worldcraft: Building Worlds One Project at a Time\u003c\/p\u003e \u003cp\u003eCh 8 Observations on Drawing: The Art of Architecture\u003c\/p\u003e \u003cp\u003eCh 9 The Personal is Universal: On Aldo Rossi's Autobiography\u003c\/p\u003e \u003cp\u003eCh 10 Working with Architects: From Process to Identity\u003c\/p\u003e \u003cp\u003eCh 11 Exhibiting Architecture: Between the Profession and the Public\u003c\/p\u003e \u003cp\u003eCh 12 Test Bed: Communication Through Product Design\u003c\/p\u003e \u003cp\u003eCh 13 The Social Media Monster: Dangers and Thrills Only Partially Glimpsed\u003c\/p\u003e \u003cp\u003eCh 14 China's Global Introspection: Managing Critical Thinking\u003c\/p\u003e \u003cp\u003eCh 15 New Architecture of the South Pacific: How the Maori Worldview is Changing New Zealand's Built Environment\u003c\/p\u003e \u003cp\u003eCh 16 Figure Heads: Leadership and Succession in Architectural Practice\u003c\/p\u003e \u003cp\u003eCh 17 'They've Lost It' – A Balancing Act: MVRDV and the Language of Marketing\u003c\/p\u003e \u003cp\u003eCh 18 The Image of Architects: From the Explicit to the Inexplicit\u003c\/p\u003e \u003cp\u003eCh 19 Holding On to Our Principles: Why Manifestoes Matter\u003c\/p\u003e \u003cp\u003eCh 20 The Public Role of the Architect: Architecture is the Medium – What is the Message?\u003c\/p\u003e \u003cp\u003eCh 21 Counterpoint – The Selfie of an Architect\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLaura Iloniemi \u003c\/b\u003ehasworked with architects for over twenty years, advising them on how to lead and support their promotional efforts. Her clients are largely London based, but she has also worked with practices in Europe and the US. Her approach is curatorial, informed by her education in architectural theory and museology. She has collaborated on a number of exhibitions, books and symposia including the V\u0026amp;A’s ‘Sustaining Identity’ series. She has worked with celebrated practices, such as Cecil Balmond's Advanced Geometry Unit at Arup, Sauerbruch Hutton and Donald Insall Associates. She has spoken internationally and contributed to a number of magazines on the topic of architectural communications and PR.\u003c\/p\u003e \u003cp\u003eToday there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of \u003ci\u003eAD\u003c\/i\u003e looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon?  \u003c\/p\u003e \u003cp\u003eThe issue explores notions of editing and curating work in an age of data deluge, and discusses social media as a genuinely alternative space for communication rather than for just repurposing and regurgitating information relayed. \u003ci\u003eThe Identity of the Architect\u003c\/i\u003e encourages the promotion of practices as an integral extension of the very culture they hope to engender through their work. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eContributors:\u003c\/b\u003e Stephen Bayley, Caroline Cole, Adam Nathaniel Furman, Gabor Gallov, Jonathan Glancey, Justine Harvey, Owen Hopkins, Crispin Kelly, Jay Merrick, Robin Monotti, Juhani Pallasmaa, Vicky Richardson, Jenny Sabin, and Austin Williams.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFeatured architects:\u003c\/b\u003e Ian Ritchie, BIG, MVRDV, IF_DO and Zaha Hadid Architects\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990262235365,"sku":"NP9781119546214","price":40.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119546214.jpg?v=1761787109","url":"https:\/\/k12savings.com\/products\/the-identity-of-the-architect-isbn-9781119546214","provider":"K12savings","version":"1.0","type":"link"}