{"product_id":"the-history-of-financial-planning-isbn-9780470180747","title":"The History of Financial Planning","description":"\u003cp\u003eThe first book to provide a comprehensive history of the financial planning profession\u003c\/p\u003e \u003cp\u003eThe financial services field has been revolutionized in the last quarter of the twentieth century by the financial planning profession. So much has happened in so little time that it has been difficult to keep up with the events and key players that make up the world of financial planning. \u003ci\u003eThe History of Financial Planning\u003c\/i\u003e is the first book to provide a comprehensive history of the profession.\u003c\/p\u003e \u003cp\u003eBacked by the Financial Planning Association, \u003ci\u003eThe History of Financial Planning\u003c\/i\u003e offers a clear overview of the industry and how it has grown and changed over the years. This book chronicles the history of the profession, with explanations of how the financial planning movement has grown beyond the United States to other countries-particularly in the last fifteen years. The book also demonstrates how the work of key researchers, such as Dr. Daniel Kahneman, Vernon Smith, and Amos Tversky, has influenced the rise of the financial planning profession\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNames \"four initial engines of growth\" that contributed to the success of financial planning\u003c\/li\u003e \u003cli\u003eReveals the moments and key players that define the history of financial planning\u003c\/li\u003e \u003cli\u003eDiscusses the emergence of the Financial Planning Association (FPA)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe financial planning field has a rich history, and with this book as your guide, you'll quickly discover how it has evolved over the years.\u003c\/p\u003e  \u003ci\u003e\u003cb\u003eForeword\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/i\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003ePreface\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eAcknowledgments\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1\u003c\/b\u003e A New Profession Emerges.\u003c\/p\u003e \u003cp\u003eBefore the Revolution.\u003c\/p\u003e \u003cp\u003eA Meeting of the Minds.\u003c\/p\u003e \u003cp\u003eThe First Challenges.\u003c\/p\u003e \u003cp\u003eA College Takes Shape.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2\u003c\/b\u003e Building a Profession.\u003c\/p\u003e \u003cp\u003eDefending a Designation.\u003c\/p\u003e \u003cp\u003eBreaking Away.\u003c\/p\u003e \u003cp\u003eComing Together, Growing Apart.\u003c\/p\u003e \u003cp\u003eFinancial Crisis and Upheaval at the IAFP.\u003c\/p\u003e \u003cp\u003eFinancial Crisis at the College.\u003c\/p\u003e \u003cp\u003eA Creed and a Curriculum.\u003c\/p\u003e \u003cp\u003eChange and Growth at the College.\u003c\/p\u003e \u003cp\u003eThe Anthes Years.\u003c\/p\u003e \u003cp\u003eThe ICFP Forges a Separate Identity.\u003c\/p\u003e \u003cp\u003eNewmark at the Wheel.\u003c\/p\u003e \u003cp\u003eReturn to Denver.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3\u003c\/b\u003e Growing Pains.\u003c\/p\u003e \u003cp\u003eChanging the Message, Changing Attitudes.\u003c\/p\u003e \u003cp\u003eThe SRO Debate and the \"Real Thing\".\u003c\/p\u003e \u003cp\u003eUnsettled Times at the IAFP.\u003c\/p\u003e \u003cp\u003eEducation and Ethics at the ICFP.\u003c\/p\u003e \u003cp\u003eGetting Off the Gravy Train.\u003c\/p\u003e \u003cp\u003eA Board of Standards Emerges.\u003c\/p\u003e \u003cp\u003eThe College Hits Its Stride.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4\u003c\/b\u003e One Profession, One Designation.\u003c\/p\u003e \u003cp\u003eThe Challenge to \"Unify and Professionalize\".\u003c\/p\u003e \u003cp\u003eThe Joint Organization Committee.\u003c\/p\u003e \u003cp\u003eRebuilding Separately.\u003c\/p\u003e \u003cp\u003eStrengthening Professional Standards.\u003c\/p\u003e \u003cp\u003eCollege for Financial Planning Makes Key Moves.\u003c\/p\u003e \u003cp\u003eThe Personal Economic Summit.\u003c\/p\u003e \u003cp\u003eNew Directions.\u003c\/p\u003e \u003cp\u003eThe Foundation for Financial Planning.\u003c\/p\u003e \u003cp\u003eStorm over \"CFP Lite\".\u003c\/p\u003e \u003cp\u003eUnification Revisited.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5\u003c\/b\u003e Responding to New Challenges.\u003c\/p\u003e \u003cp\u003eBuilding a New Organization.\u003c\/p\u003e \u003cp\u003eCFP Board Fleshes Out Its Mission.\u003c\/p\u003e \u003cp\u003eCrisis and Catastrophe.\u003c\/p\u003e \u003cp\u003eFavorable Signs.\u003c\/p\u003e \u003cp\u003eFinancial Planning Standards Board.\u003c\/p\u003e \u003cp\u003eRaising the Bar for Education and Ethics.\u003c\/p\u003e \u003cp\u003eThe Broker-Dealer Exemption.\u003c\/p\u003e \u003cp\u003eGlobal Financial Crisis.\u003c\/p\u003e \u003cp\u003eTransformation and Opportunity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6\u003c\/b\u003e Global Expansion.\u003c\/p\u003e \u003cp\u003eFirst Forays.\u003c\/p\u003e \u003cp\u003eFinancial Planning Comes to Australia.\u003c\/p\u003e \u003cp\u003eJapan Joins the Movement.\u003c\/p\u003e \u003cp\u003eIBCFP Takes Charge.\u003c\/p\u003e \u003cp\u003eGlobal Growth Accelerates.\u003c\/p\u003e \u003cp\u003eISO Standard: Complement or Competition?.\u003c\/p\u003e \u003cp\u003eFPSB: From Concept to Reality.\u003c\/p\u003e \u003cp\u003eLaunched at Last.\u003c\/p\u003e \u003cp\u003eA Tiger in the East. . ..\u003c\/p\u003e \u003cp\u003e. . . And a Celtic Tiger.\u003c\/p\u003e \u003cp\u003eConditions for Success.\u003c\/p\u003e \u003cp\u003eA Global Standard Emerges.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7\u003c\/b\u003e Theory, Technology, and Process.\u003c\/p\u003e \u003cp\u003eThe Technology Revolution.\u003c\/p\u003e \u003cp\u003eThe Benefits of Diversification: Modern Portfolio Theory.\u003c\/p\u003e \u003cp\u003eThe Probability Approach: Monte Carlo Simulation.\u003c\/p\u003e \u003cp\u003eThe Balancing Act: Asset Allocation.\u003c\/p\u003e \u003cp\u003eBehavioral Finance.\u003c\/p\u003e \u003cp\u003eLife Planning and Interior Finance.\u003c\/p\u003e \u003cp\u003eA Proliferation of Practice Models.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8\u003c\/b\u003e The Quest for Professional Status.\u003c\/p\u003e \u003cp\u003eThe Education of a Financial Planner.\u003c\/p\u003e \u003cp\u003eEducational Opportunities Expand.\u003c\/p\u003e \u003cp\u003eExamination: Proving Mastery.\u003c\/p\u003e \u003cp\u003eExperience in the Practice.\u003c\/p\u003e \u003cp\u003eEthical Standards: The Early Years.\u003c\/p\u003e \u003cp\u003eEthical Standards: A New Watchdog.\u003c\/p\u003e \u003cp\u003eEthical Standards: Strengthening the Code.\u003c\/p\u003e \u003cp\u003eEthical Standards: A Fiduciary Obligation.\u003c\/p\u003e \u003cp\u003eA Single Designation.\u003c\/p\u003e \u003cp\u003eThe Compensation Question.\u003c\/p\u003e \u003cp\u003eGovernment Regulation.\u003c\/p\u003e \u003cp\u003eServing a Social Benefit.\u003c\/p\u003e \u003cp\u003ePublic and Media Recognition.\u003c\/p\u003e \u003cp\u003eThe Quest Continues.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9\u003c\/b\u003e The Next 40 Years.\u003c\/p\u003e \u003cp\u003e\"Is Capitalism Working?\".\u003c\/p\u003e \u003cp\u003eA \"New Different\" for Financial Planning.\u003c\/p\u003e \u003cp\u003eA Long Tail.\u003c\/p\u003e \u003cp\u003eHere Comes the Age Wave.\u003c\/p\u003e \u003cp\u003eMaslow Meets Retirement.\u003c\/p\u003e \u003cp\u003eRedefining the Model for Advice.\u003c\/p\u003e \u003cp\u003eThe Final Frontier: Reaching the Mass Market.\u003c\/p\u003e \u003cp\u003eThe Importance of Scale.\u003c\/p\u003e \u003cp\u003eNew Technologies: Web 2.0 and Beyond.\u003c\/p\u003e \u003cp\u003eThe Next Generation of Planners.\u003c\/p\u003e \u003cp\u003eAll Eyes on Washington.\u003c\/p\u003e \u003cp\u003eFinancial Literacy: A Radical Notion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEPILOGUE\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX A:\u003c\/b\u003e Financial Planning Leadership Through the Years.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX B:\u003c\/b\u003e The History of Financial Planning Timeline.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX C:\u003c\/b\u003e Quick-Reference Guide to Organizations and Designations.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX D:\u003c\/b\u003e Financial Planning History Center: First Completed Phase of the Master Vision Project.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX E:\u003c\/b\u003e First Graduating Class of the College for Financial Planning: October 1973.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX F:\u003c\/b\u003e Affiliates of Financial Planning Standards Board (FPSB).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAPPENDIX G:\u003c\/b\u003e Recipients of the P. Kemp Fain, Jr., Award.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eNotes\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eIndex\u003c\/i\u003e\u003c\/b\u003e.\u003c\/p\u003e  \"I thank Denby and Oliver for capturing this important history of the people and institutions that created a profession focused on helping people plan and improve their financial situations. Their book contains invaluable recollections from many pioneers and champions of our profession, and it goes beyond recounting past challenges and achievements to identify key themes and issues that we must continue to address.\"\u003cbr\u003e —Kevin R. Keller, CEO of CFP Board  \u003cb\u003eE. Denby Brandon Jr., CFP,\u003c\/b\u003e was an original board member of the Certified Financial Planner Board of Standards starting in 1985 and served as chairman from 1989–1990. He was the first chairman of the Board of Affiliated Associations in 1992, the International CFP Credentialing Organization. He was also the cofounder of the Brandon Organizations in 1952 and currently serves as the Chairman of Brandon Financial Planning, Inc., in Memphis, Tennessee. In 2007, Brandon received the P. Kemp Fain Jr. Award, the top honor given annually by the Financial Planning Association.  \u003cp\u003e\u003cb\u003eDr. H. Oliver Welch\u003c\/b\u003e is the chairman emeritus of the Certified Financial Planner Board of Standards. He is a multidiscipline individual with a doctoral degree in the fields of management, economics, quantitative methods, accounting, and administrative theory. Dr. Welch is a CPA, attorney, real estate broker, and holds the professional designations of urban planner (AICP), property manager (CPM), and personal financial specialist (PFS) and (CFP). He has held leadership positions in several publicly held companies involved in securities, real estate, resorts, and aviation.\u003c\/p\u003e  Four decades ago, the financial planning profession did not exist. For average Americans, an \"investment\" meant a life insurance policy, bought from an insurance salesman who worked on commission. That was all changed by a onetime vacuum-cleaner salesman who had transformed himself into a marketing consultant and motivational writer, and a former insurance salesman turned school-supplies salesman who had a master's degree in psychology. In late 1969, they began a revolution that was intended to help ordinary Americans gain control over their financial destinies. Despite huge odds, financial planning—the first new profession in four centuries—succeeded beyond the most fervent hopes of its founders, not just in the United States but around the world. \u003ci\u003eThe History of Financial Planning\u003c\/i\u003e is the story of that astonishing success and the people who built the movement.  \u003cp\u003eIn vivid detail, the authors chronicle the defining moments and the key players that have made up the history of financial planning. They depict the environment out of which the financial planning movement emerged and offer an inside look at the watershed December 1969 meeting in Chicago that launched the movement. They introduce the cast of characters—which included visionary, courageous, and talented people, a majority of whom put the movement ahead of their personal goals. And they detail the formative years from the early 1970s through the 1980s, the landmark events of the 1990s, and the new era that began with the birth of the 30,000-member Financial Planning Association in 2000.\u003c\/p\u003e \u003cp\u003eIn addition, the authors cover the global expansion of the financial planning movement, the interaction of financial planning research and new technologies, and the emerging growth of financial planning as a profession: education, examination, experience, ethics, methods of compensation, government regulation, and social purpose. They conclude their saga with an outline of what possible challenges and opportunities the financial planning movement will face in the future.\u003c\/p\u003e \u003cp\u003eAs financial planning enters its fifth decade, it is clear that much of its potential and promise are being realized. This book will convey the heart, soul, and tireless commitment that have added to the depth and richness of this profession.\u003c\/p\u003e  \u003cb\u003ePraise for the history of financial planning\u003c\/b\u003e  \u003cp\u003e\"Congratulations to Denby, Oliver, and the FPA for capturing the spirit and determination of the pioneers who made financial planning the global profession it is today. While organizations, qualifications, and standards make a profession, it's individuals of strong heart and stout will that truly bring it to life.\"\u003cbr\u003e —\u003cb\u003eNoel Maye\u003c\/b\u003e, CEO, Financial Planning Standards Board Ltd.\u003c\/p\u003e \u003cp\u003e\"Without the dedication, enthusiasm, and commitment of Denby Brandon and Oliver Welch, it's fair to say the international financial planning industry would not have progressed so far, so fast. They played a critical role in extending the profession far beyond America's shores, helping us to establish financial planning Down Under. It is my great pleasure to endorse this history, which is a credit to them and everything they and their colleagues have achieved.\"\u003cbr\u003e —\u003cb\u003eGwen Fletcher\u003c\/b\u003e, pioneering leader in bringing Financial Planning to Australia, recipient of the 2009 Award from Queen Elizabeth as a member of the Order of Australia (AM) for her services to Financial Planning\u003c\/p\u003e \u003cp\u003e\"In order to understand the present and forecast the future, it is essential to study the past. The History of Financial Planning does an excellent job of weaving individuals, institutions, and events together to form a colorful tapestry that accurately depicts the development of this emerging profession.\"\u003cbr\u003e —\u003cb\u003eTom L. Potts\u003c\/b\u003e, Professor of Finance and Director of the Financial Services and Planning Program, Department of Finance, Insurance and Real Estate, Hankamer School of Business, Baylor University and President-Elect, Financial Planning Association\u003c\/p\u003e \u003cp\u003e\"Denby and Oliver have compiled a fascinating, comprehensive look at the first four decades of the financial planning movement. As memories start to fade, their excellent work will serve as a valuable resource to those guiding financial planning into the future.\"\u003cbr\u003e —\u003cb\u003eDale E. Brown\u003c\/b\u003e, CAE, President \u0026amp; CEO, Financial Services Institute, Inc.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990258335973,"sku":"NP9780470180747","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470180747.jpg?v=1761787095","url":"https:\/\/k12savings.com\/products\/the-history-of-financial-planning-isbn-9780470180747","provider":"K12savings","version":"1.0","type":"link"}