{"product_id":"the-highest-goal-isbn-9781576753521","title":"The Highest Goal","description":"Through twenty-five years of teaching Stanford University’s famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you, too, can thrive by incorporating this powerful secret into your daily life.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThe Highest Goal\u003c\/i\u003e guides you with a distinctive set of “live-withs” or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life.Foreword by Jim Collins\u003cbr\u003e Preface\u003cbr\u003e Introduction\u003cbr\u003e Go Beyond Passion and Success   \u003cbr\u003e Travel Your Own Path   \u003cbr\u003e Live with the Highest Goal   \u003cbr\u003e Find True Prosperity   \u003cbr\u003e Turn Your Fears into Breakthroughs   \u003cbr\u003e Relate from Your Heart   \u003cbr\u003e Experience Synergy in Every Moment   \u003cbr\u003e Become a Generative Leader   \u003cbr\u003e Appendix A Continue the Journey   \u003cbr\u003e Appendix B Live-Withs\u003cbr\u003e Notes \u003cbr\u003e Selected Bibliography   \u003cbr\u003e Index   \u003cbr\u003e About the Author“\u003ci\u003e…. \u003c\/i\u003eIt is a deeply subversive work; if you follow its teachings to their logical conclusion you will almost certainly make significant changes in how you orient your life.”\u003cbr\u003e \u003cb\u003e—from the Foreword by Jim Collins, author of \u003ci\u003eGood to Great\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cbr\u003e \u003c\/i\u003e“A great read, an inspiring book with a lifetime of wisdom in it.”\u003cbr\u003e \u003cb\u003e—\u003ci\u003eBusiness Ethics\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e “… those who buy into the author’s central tenet that ‘creativity is what happens in between your thoughts’ will discover an exhilarating and liberating business book.”\u003cbr\u003e \u003cb\u003e—\u003ci\u003eFast Company\u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e \"\u003ci\u003eThe Highest Goal\u003c\/i\u003e will lead you to your greatest rewards. As an alum of Michael Ray's first creativity course, I have benefited for 25 years from his revolutionary and refreshing insights. Here, Ray develops the deeper meaning of his teachings so you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers.\"\u003cbr\u003e \u003cb\u003e—Don Maruska, author of \u003ci\u003eHow Great Decisions Get Made\u003c\/i\u003e\u003c\/b\u003eMichael Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing (Emeritus) at Stanford University’s Graduate School of Business.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46303800819941,"sku":"NP9781576753521","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781576753521.jpg?v=1767739788","url":"https:\/\/k12savings.com\/products\/the-highest-goal-isbn-9781576753521","provider":"K12savings","version":"1.0","type":"link"}