{"product_id":"the-handbook-of-strategic-communication-isbn-9781118852149","title":"The Handbook of Strategic Communication","description":"\u003cp\u003e\u003cb\u003ePresents cocreational perspectives on current international practices and theories relevant to strategic communication\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Strategic Communication\u003c\/i\u003e brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field.\u003c\/p\u003e \u003cp\u003eThis \u003ci\u003eHandbook\u003c\/i\u003e covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChallenges common assumptions about the narrowness of strategic communication\u003c\/li\u003e \u003cli\u003eHighlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields\u003c\/li\u003e \u003cli\u003eDiscusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication\u003c\/li\u003e \u003cli\u003eExamines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication\u003c\/li\u003e \u003cli\u003eExplores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Strategic Communication\u003c\/i\u003e is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.\u003c\/p\u003e \u003cp\u003eIntroduction and Authors 1\u003c\/p\u003e \u003cp\u003e1 Strategic Communication: Field, Concepts, and the Cocreational Model 6\u003cbr\u003e\u003ci\u003eCarl H. Botan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Strategic Communication Around the World 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Dialogic Strategic Communication: A Key for Effective, Sustainable, and Ethical Social Conflict Management in Guatemala 17\u003cbr\u003e\u003ci\u003eKarina J. Garcia-Ruano\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Strategic Rhetoric, Dialogue, and the Long Now: A Case Study of Long-Term Thinking 31\u003cbr\u003e\u003ci\u003eMichael L. Kent and Petra Theunissen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Strategic Communication in Turkish Public Sector: Through the Lens of Public Relations 45\u003cbr\u003e\u003ci\u003eB. Pınar Özdemir and Melike Aktaş\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing strategic communication around the world: \u003ci\u003eChapters 6 \u0026amp; 8 (Part II), Chapter 12 (Part III), Chapter 18 (Part V), Chapter 21 (Part VI)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Cocreational Perspective in Strategic Communication 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 A Cocreational Approach to Social-Mediated Crisis Communication: Communicating Health Crises Strategically on Social Media 61\u003cbr\u003e\u003ci\u003eYan Jin and Lucinda Austin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 The Cocreational View of Character Assassination 76\u003cbr\u003e\u003ci\u003eSergei A. Samoilenko\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Cocreational Perspectives on Strategic Communication in Counterterrorism 91\u003cbr\u003e\u003ci\u003eDamion Waymer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Communicating Safety in Norwegian Road Tunnels: A Cocreational Perspective of Strategic Communication 102\u003cbr\u003e\u003ci\u003eSverre Kjetil Rød and Daniel Nilsson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing the cocreational perspective: \u003ci\u003eChapter 1, Chapter 2 (Part I), Chapter 9 (Part III), Chapter 17 (Part V), Chapter 21 (Part VI)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Strategic Communication in Business, Government, and Military 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Strategic Communication in the Military: An Air Force Perspective 113\u003cbr\u003e\u003ci\u003eRonaldo Martinez Jr., Katrina J. Cheesman, Nicholas J. Mercurio, and Cara A. Bousie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Strategic Communication in the Defense Industry: Grand Strategy, Key Publics, and Tactics 129\u003cbr\u003e\u003ci\u003eMichael F. Doble and David P. MacNeil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 President Obama, the Affordable Care Act, and the Challenges of Strategic Political Communication 147\u003cbr\u003e\u003ci\u003eStephen J. Farnsworth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Strategic Communication for Civil Society and Nation Building: Communication for Societal Effectiveness 165\u003cbr\u003e\u003ci\u003eMaureen Taylor and Erich J. Sommerfeldt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing business, government, or military: \u003ci\u003eChapter 4 (Part I), Chapters 6, 7, \u0026amp; 8 (Part II), Chapter 17 (Part V), Chapter 22 (Part VI)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Crisis and Emergency Strategic Communication 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 Crisis Communication through the Lens of Strategic Communication 181\u003cbr\u003e\u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Emergency Preparation and Response for Human-Generated Disasters 194\u003cbr\u003e\u003ci\u003eEmily Helsel, Timothy L. Sellnow, and Deanna D. Sellnow\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Emergency Preparedness, Response, and Strategic Communication for Natural Disasters 208\u003cbr\u003e\u003ci\u003eMatthew W. Seeger, Khairul Islam, and Henry S. Seeger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing crisis and emergency communication: \u003ci\u003eChapter 2 (Part I), Chapters 5 \u0026amp; 8 (Part II)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Social, Climate, and Environmental Strategic Communication 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 Overcome the Deficit Model by Applying the CAUSE Model to Climate Change Communication 225\u003cbr\u003e\u003ci\u003eKatherine E. Rowan, Allison Engblom, Julia Hathaway, Rebecca Lloyd, Ian Vorster, Erin Z. Anderson, and Karen L. Akerlof\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Organizations and Participation of Environmental Publics: A Cocreational Perspective Case Study 262\u003cbr\u003e\u003ci\u003eJaney G. Trowbridge\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Strategic Communication in Religious and Belief Communities: Lessons from Holocaust Re-education 273\u003cbr\u003e\u003ci\u003eDenise Edwards-Neff\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Gender in US Strategic Communication Research and Practice: Confronting the Master Narratives 292\u003cbr\u003e\u003ci\u003eLinda Aldoory, Elizabeth L. Toth, and Liang Ma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing social and environmental issues: \u003ci\u003eChapter 2 (Part I), Chapter 7 (Part II), Chapter 22 (Part VI)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Strategic Communication and Health 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Strategic Communication Campaigns in Health 309\u003cbr\u003e\u003ci\u003eSatveer Kaur-Gill and Mohan J. Dutta\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Cocreating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia 320\u003cbr\u003e\u003ci\u003eAlexandra Endaltseva, Nelli Bachurina, and Maria Mordvinova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Bridging Tobacco Control Advocacy and Strategic Communication Scholarship: Tackling the Tobacco Industry’s Extrinsic Corporate Social Responsibility with Strategic Networking 336\u003cbr\u003e\u003ci\u003eJungmi Jun, Chang-Won Choi, and Joonkyoung Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Research and Evaluation in Strategic Communication 360\u003cbr\u003e\u003ci\u003eYi Grace Ji, Zifei Fay Chen, Zongchao Cathy Li, and Don W. Stacks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eOther chapters addressing strategic communication and health: \u003ci\u003eChapter 5 (Part II), Chapters 11 \u0026amp; 12 (Part III), Chapter 14 (Part IV)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 374\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCarl H. Botan\u003c\/b\u003e is Professor of Communication at George Mason University, Virginia, USA. He is the author of \u003ci\u003eStrategic Communication Theory and Practice: The Cocreational View\u003c\/i\u003e, the first known theoretic book on strategic communication and its applications. Dr Botan has won numerous awards, including the Public Relations Institute of Australia’s Outstanding Practitioner-Scholar Award and the Outstanding Research Achievement Award in Public Relations Scholarship. He has served on the National Curriculum Commissions for Public Relations in both the United States and in Australia, has taught strategic communication\/social marketing for the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health’s Office of Women’s Health.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990254239973,"sku":"NP9781118852149","price":194.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118852149.jpg?v=1761787080","url":"https:\/\/k12savings.com\/products\/the-handbook-of-strategic-communication-isbn-9781118852149","provider":"K12savings","version":"1.0","type":"link"}