{"product_id":"the-handbook-of-organizational-rhetoric-and-communication-isbn-9781119265733","title":"The Handbook of Organizational Rhetoric and Communication","description":"\u003cp\u003e\u003cb\u003eA one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric \u003ci\u003eand\u003c\/i\u003e organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. \u003c\/p\u003e \u003cp\u003eBeginning with an introduction to the topic, \u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits\u003c\/li\u003e \u003cli\u003eContains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value\u003c\/li\u003e \u003cli\u003eDiscusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse\u003c\/li\u003e \u003cli\u003eExplores the potential, risks, paradoxes, and requirements of engagement\u003c\/li\u003e \u003cli\u003eReflects the views of a team of scholars from across the globe\u003c\/li\u003e \u003cli\u003eFeatures contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric. \u003c\/p\u003e \u003cp\u003eList of Figures ix\u003c\/p\u003e \u003cp\u003eList of Boxes and Tables xi\u003c\/p\u003e \u003cp\u003eNotes on Contributors xiii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Introduction: Organizational Rhetoric 3\u003cbr\u003e \u003ci\u003eØyvind Ihlen and Robert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Field Overviews: Foundations and Macro‐Contexts 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17\u003cbr\u003e \u003ci\u003eCharles Conrad and George Cheney\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33\u003cbr\u003e \u003ci\u003eCharles Conrad and George Cheney\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4. Public Relations and Rhetoric: Conflict and Concurrence 51\u003cbr\u003e \u003ci\u003eRobert L. Heath and Øyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67\u003cbr\u003e \u003ci\u003eSimon Møberg Torp and Lars Pynt Andersen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6. Rhetorical Analysis in Management and Organizational Research, 2007–2017 81\u003cbr\u003e \u003ci\u003eLarry D. Browning and E. Johanna Hartelius\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95\u003cbr\u003e \u003ci\u003eJohn A. A. Sillince and Benjamin D. Golant\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Concepts: Foundations Without Which Rhetoric Could Not Occur 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8. Identification: Connection and Division in Organizational Rhetoric and Communication 113\u003cbr\u003e \u003ci\u003eRobert L. Heath, George Cheney, and Øyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9. Deploying the Topics 127\u003cbr\u003e \u003ci\u003eGreg Leichty\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10. The Truth About Ideographs: Progress Toward Understanding and Critique 143\u003cbr\u003e \u003ci\u003eJosh Boyd\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11. Myths that Work: Toward a Mythology of Organizations and Organizing 155\u003cbr\u003e \u003ci\u003eGraham Sewell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169\u003cbr\u003e \u003ci\u003eCharles Marsh\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185\u003cbr\u003e \u003ci\u003eKeith M. Hearit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14. Ethos and its Constitutive Role in Organizational Rhetoric 201\u003cbr\u003e \u003ci\u003eJames S. Baumlin and Peter L. Scisco\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15. The New Civic Persona: Organizational\/Institutional Citizenship Reimagined 215\u003cbr\u003e \u003ci\u003eJill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16. Rhetorical Figures: The Case of Advertising 229\u003cbr\u003e \u003ci\u003eBruce A. Huhmann\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17. Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245\u003cbr\u003e \u003ci\u003eDamion Waymer\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18. Synecdoche: Another Ubiquitous and Everyday Trope 257\u003cbr\u003e \u003ci\u003ePeter M. Hamilton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Processes: Challenges and Strategies 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry’s Rope‐A‐Dope 271\u003cbr\u003e \u003ci\u003eAshli Q. Stokes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287\u003cbr\u003e \u003ci\u003eElisabeth Hoff‐Clausen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301\u003cbr\u003e \u003ci\u003eScott Davidson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315\u003cbr\u003e \u003ci\u003eMichael L. Kent and Maureen Taylor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329\u003cbr\u003e \u003ci\u003eFord Shanahan, Alison E. Vogelaar, and Peter Seele\u003cbr\u003e Table of Contents vii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345\u003cbr\u003e \u003ci\u003ePeter M. Smudde and Jeffrey L. Courtright\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359\u003cbr\u003e \u003ci\u003eJens E. Kjeldsen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26. Conceptualizing Audience in the Communication Process 373\u003cbr\u003e \u003ci\u003eHeidi Hatfield Edwards\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Areas: Contextual Applications and Challenges 383\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e27. Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385\u003cbr\u003e \u003ci\u003eRobert L. Heath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401\u003cbr\u003e \u003ci\u003eAmy O’Connor and Øyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29. Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417\u003cbr\u003e \u003ci\u003eMichael J. Palenchar and Laura L. Lemon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429\u003cbr\u003e \u003ci\u003eW. Timothy Coombs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31. Organizing for Advocacy: Activist Organizational Rhetoric 439\u003cbr\u003e \u003ci\u003eMichael F. Smith and Denise P. Ferguson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Conclusions: From Origins, to Now, and Beyond 453\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric’s Revival 455\u003cbr\u003e \u003ci\u003eGeorge Cheney and Charles Conrad\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33. New Vistas in Organizational Rhetoric 471\u003cbr\u003e \u003ci\u003eRebecca J. Meisenbach\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34. Conclusions and Take Away Points 485\u003cbr\u003e \u003ci\u003eRobert L. Heath and Øyvind Ihlen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eName Index 499\u003c\/p\u003e \u003cp\u003eSubject Index 503 \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eØyvind Ihlen, Dr.art.,\u003c\/b\u003e is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including \u003ci\u003eThe Handbook of Communication and Corporate Social Responsibility\u003c\/i\u003e (Wiley Blackwell, 2011). \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert L. Heath, PhD,\u003c\/b\u003e is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHANDBOOKS IN COMMUNICATION AND MEDIA\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric \u003ci\u003eand\u003c\/i\u003e organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. \u003c\/p\u003e\u003cp\u003eBeginning with an introduction to the topic, \u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management, and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book's contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExamines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits\u003c\/li\u003e \u003cli\u003eContains chapters working in the tradition of rhetorical criticism that ask whether organizations' rhetorical strategies have fulfilled their organizational and societal value\u003c\/li\u003e \u003cli\u003eDiscusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse\u003c\/li\u003e \u003cli\u003eExplores the potential, risks, paradoxes, and requirements of engagement\u003c\/li\u003e \u003cli\u003eReflects the views of a team of scholars from across the globe\u003c\/li\u003e \u003cli\u003eFeatures contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Handbook of Organizational Rhetoric and Communication\u003c\/i\u003e will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990252732645,"sku":"NP9781119265733","price":226.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119265733.jpg?v=1761787073","url":"https:\/\/k12savings.com\/products\/the-handbook-of-organizational-rhetoric-and-communication-isbn-9781119265733","provider":"K12savings","version":"1.0","type":"link"}