{"product_id":"the-handbook-of-media-and-mass-communication-theory-2-volume-set-isbn-9780470675052","title":"The Handbook of Media and Mass Communication Theory, 2 Volume Set","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Handbook of Media and Mass Communication Theory\u003c\/i\u003e presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFocuses on all aspects of current and classic theories and practices relating to media and mass communication\u003c\/li\u003e \u003cli\u003eIncludes essays from a variety of global contexts, from Asia and the Middle East to the Americas\u003c\/li\u003e \u003cli\u003eGives niche theories new life in several essays that use them to illuminate their application in specific contexts\u003c\/li\u003e \u003cli\u003eFeatures coverage of a wide variety of theoretical perspectives\u003c\/li\u003e \u003cli\u003ePays close attention to the use of theory in understanding new communication contexts, such as social media\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e2 Volumes\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eVolume I\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNotes on Contributors ix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntroduction xix\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Classical Theories of Media and the Press 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Classical Liberal Theory in a Digital World 3\u003cbr\u003e \u003ci\u003eStephen J. A. Ward\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 The Origins of Media Theory: An Alternative View 22\u003cbr\u003e \u003ci\u003eRobert S. Fortner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Political Economic Theory and Research: Conceptual Foundations and Current Trends 37\u003cbr\u003e \u003ci\u003eVincent Mosco\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Semiotics and the Media 56\u003cbr\u003e \u003ci\u003eBronwen Martin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Symbolic Interactionism and the Media 74\u003cbr\u003e \u003ci\u003eNorman K. Denzin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Patterns in the Use of Theory in Media Effects Research 95\u003cbr\u003e \u003ci\u003eW. James Potter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Cultivation Theory: Its History, Current Status, and Future Directions 115\u003cbr\u003e \u003ci\u003eDaniel Romer, Patrick Jamieson, Amy Bleakley, and Kathleen Hall Jamieson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Media Ecology: Contexts, Concepts, and Currents 137\u003cbr\u003e \u003ci\u003eCasey Man Kong Lum\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Dramatistic Theory: A Burkeian Approach to the 2004 Madrid Terrorist Attacks 154\u003cbr\u003e \u003ci\u003eCristina Zurutuza-Muñoz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Ritual Theory and the Media 172\u003cbr\u003e \u003ci\u003eJohn J. Pauly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Jacques Ellul and the Nature of Propaganda in the Media 190\u003cbr\u003e \u003ci\u003eRandal Marlin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Lewis Mumford: Technics, Civilization, and Media Theory 210\u003cbr\u003e \u003ci\u003eRobert S. Fortner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 The Impact of Ethics on Media and Press Theory 225\u003cbr\u003e \u003ci\u003eClifford G. Christians\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Audiences, Social Construction, and Social Control 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Agenda-Setting Influence of the Media in the Public Sphere 251\u003cbr\u003e \u003ci\u003eMaxwell E. McCombs and Lei Guo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 The Uses and Gratifications (U\u0026amp;G) Approach as a Lens for Studying Social Media Practice 269\u003cbr\u003e \u003ci\u003eAnabel Quan-Haase and Alyson L. Young\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 The Media’s Impact on Perceptions of Political Polarization 287\u003cbr\u003e \u003ci\u003eJeffrey Crouch and Mark J. Rozell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 The Social-Cultural Construction of News: From Doing Work to Making Meanings 301\u003cbr\u003e \u003ci\u003eDaniel A. Berkowitz and Zhengjia Liu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Media, Civil Society, and the Public Sphere: History and Current Thinking 314\u003cbr\u003e \u003ci\u003eRobert S. Fortner, Ann Snesareva, and Ksenia Tsitovich\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 The Genesis of Social Responsibility Theory: William Ernest Hocking and Positive Freedom 333\u003cbr\u003e \u003ci\u003eClifford G. Christians and P. Mark Fackler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III New Approaches and Reconsiderations 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20 Feminist Media Theory 359\u003cbr\u003e \u003ci\u003eLinda Steiner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Media, Communication, and Postcolonial Theory 380\u003cbr\u003e \u003ci\u003eShanti Kumar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e22 Reconceptualizing “Cultural Imperialism” in the Current Era of Globalization 400\u003cbr\u003e \u003ci\u003eMel van Elteren\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Al Jazeera Remaps Global News Flows 420\u003cbr\u003e \u003ci\u003eCatherine Cassara\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Nonviolence as a Communication Strategy: An Introduction to the Rhetoric of Peacebuilding 440\u003cbr\u003e \u003ci\u003eEllen W. Gorsevski\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Globalization and Cultural Identities: A Contradiction in Terms? 462\u003cbr\u003e \u003ci\u003eAna Cristina Correia Gil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Cultivation Theory in the Twenty-First Century 480\u003cbr\u003e \u003ci\u003eMichael Morgan, James Shanahan, and Nancy Signorielli\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Media Theory and Media Policy: Worlds Apart 498\u003cbr\u003e \u003ci\u003eCees J. Hamelink\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVolume II\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Media Theory and New Technologies 511\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28 The Philosophy of Technology and Communication Systems 513\u003cbr\u003e \u003ci\u003eClifford G. Christians\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Theoretical Perspectives on the Social Construction of Technology 535\u003cbr\u003e \u003ci\u003eRobert S. Fortner and Darya V. Yanitskaya\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 Dangerous Liaisons: Media Gaming and Violence 552\u003cbr\u003e \u003ci\u003eRan Wei and Brett A. Borton\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Empowerment and Online Social Networking 572\u003cbr\u003e \u003ci\u003eJarice Hanson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 Global Communication Divides and Equal Rights to Communicate 591\u003cbr\u003e \u003ci\u003eCarolyn A. Lin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e33 Citizenship and Consumption: Media Theory in the Age of Twitter 612\u003cbr\u003e \u003ci\u003eKevin Cummings and Cynthia Gottshall\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34 Round Pegs in Square Holes: Is Mass Communication Theory a Useful Tool in Conducting Internet Research? 629\u003cbr\u003e \u003ci\u003eChristine Ogan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 How Global Is the Internet? Reflections on Economic, Cultural, and Political Dimensions of the Networked “Global Village” 645\u003cbr\u003e \u003ci\u003eKai Hafez\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Theory Case Studies 665\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e36 Nationalism and Imperialism 667\u003cbr\u003e \u003ci\u003eMingsheng Li\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Media Control in China 690\u003cbr\u003e \u003ci\u003eZheng Li\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 The Construction of National Image in the Media and the Management of Intercultural Conflicts 708\u003cbr\u003e \u003ci\u003eXiaodong Dai and Guo-Ming Chen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Play Theory and Public Media: A Case Study in Kenya Editorial Cartoons 726\u003cbr\u003e \u003ci\u003eP. Mark Fackler and Levi Obonyo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e40 Contemporary Chinese Communication Scholarship: An Emerging Alternative Paradigm 741\u003cbr\u003e \u003ci\u003eWenshan Jia, Hailong Liu, Runze Wang, and Xinchuan Liu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e41 Al Jazeera and Dr. Laura: Is a Global Islamic Reformist Media Ethics Theory Possible? 766\u003cbr\u003e \u003ci\u003eHaydar Badawi Sadig\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e42 Media Ethics Theories in Africa 781\u003cbr\u003e \u003ci\u003eHerman Wasserman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e43 The Efficacy of Censorship as a Response to Terrorism 798\u003cbr\u003e \u003ci\u003eKasun Ubayasiri\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e44 Blending East–West Philosophies to Meta-Theorize Mediatization and Revise the News Paradigm 819\u003cbr\u003e \u003ci\u003eShelton A. Gunaratne\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e45 Understanding Mass Media: A Buddhist Viewpoint 844\u003cbr\u003e \u003ci\u003eWimal Dissanayake\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e46 Jewish Communication Theory: Biblical Law and Contemporary Media Practice 859\u003cbr\u003e \u003ci\u003eYoel Cohen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e47 God Still Speaks: A Christian Theory of Communication 874\u003cbr\u003e \u003ci\u003eP. Mark Fackler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e48 Theorizing about the Press in Post-Soviet Societies 888\u003cbr\u003e \u003ci\u003eIgor E. Klyukanov and Galina V. Sinekopova\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e49 Internet and Political Activism in Post-Revolutionary Iran 907\u003cbr\u003e \u003ci\u003eBabak Rahimi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Conclusion 929\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e50 Looking Ahead to a New Generation of Media and Mass Communication Theory 931\u003cbr\u003e \u003ci\u003eP. Mark Fackler and Robert S. Fortner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 948\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This two-volume collection is a rich, comprehensive source of developing media theory. Original foundational essays focus on theory, and empirical analyses explore a wide range of case studies and their applications ... Unique for the current and comprehensive range of perspectives it offers, this set is a must read for those interested in having a broad understanding of the evolution and current state of theories in mass communication. Highly recommended. Upper-division undergraduates through faculty.”  (\u003ci\u003eChoice\u003c\/i\u003e, 1 April 2015)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“This is a richly detailed set on media theory and its application in communication studies. While the focus is very much on its application in the media sphere, scholars in allied cultural and sociological disciplines will also find much they can adopt and adapt within their own work as well; broadening the appeal and readership likewise … Given that there is much within this work that will be of repeated use to students and faculty, purchase of this work by any academic library supporting these disciplines is one that should be strongly considered.” (\u003ci\u003eReference Reviews\u003c\/i\u003e, 1 April 2015)\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAbout the Editors\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert S. Fortner\u003c\/b\u003e is Professor of Journalism and Mass Communication at the American University in Bulgaria. He is the author or editor of seven books and almost 100 essays.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eP. Mark Fackler\u003c\/b\u003e is Professor of Communication at Calvin College, USA. He has written extensively on topics relating to communication and journalism ethics.   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Handbook of Media and Mass Communication Theory\u003c\/i\u003e presents a comprehensive series of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. While tracing the development of hundreds of media theories or their variants over the past century, this two-volume collection delves deeply into the most prominent and influential theories while providing enlightening case studies of their application in various regional and national contexts. Both empirically based theories and those developing from critical and normative perspectives are included, and international authorship ensures a global perspective of theoretical development. \u003c\/p\u003e\u003cp\u003eA wide range of topics is explored, including classical theories of media and the press, social construction and control, feminist media theory, globalization and cultural identity, theories of social media and new technologies, future directions in media theory, and many more. Authoritative and comprehensive, \u003ci\u003eThe Handbook of Media and Mass Communication Theory\u003c\/i\u003e sets a new standard in its compilation of the evolution and current state of our knowledge of theories in mass communication.   \u003c\/p\u003e\u003cp\u003e“That this \u003ci\u003eHandbook\u003c\/i\u003e calls for two large volumes and more than four dozen essays illustrates the dramatic pace of developing media theory in recent years. Such a reference work would have been impossible a decade or two ago when serious media theoretical research was just getting off the ground and we had far more questions than potential answers. Fortner and Fackler and their impressive array of contributors provide an invaluable intellectual anthology of what we now know, topics which are still only partially understood, and aspects where much remains to be done.”\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Chris Sterling\u003c\/b\u003e, \u003ci\u003eGeorge Washington University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Like Rodgers and Hammerstein or Lerner and Lowe, Robert Fortner and Mark Fackler are becoming the gourmet indispensable team who provide excellent inspiration for our field. Like Christians and Wilkins, they have set the bar with a handbook on international media ethics. Now they are raising that bar with \u003ci\u003eThe Handbook of Media and Mass Communication Theory\u003c\/i\u003e, which assembles a who’s who of leading theorists and media studies thinkers worldwide. Far more than an introduction to media theory, this double volume is the most current and comprehensive overview and analysis of the field. … MUST reading.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Dr. Tom Cooper\u003c\/b\u003e, \u003ci\u003eEmerson College\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“A rich resource for all media-related disciplines. Impressive for its vision, both retrospective and future-oriented; and comprehensive in its range of perspectives, from the established to the innovatory.”\u003cbr\u003e \u003cb\u003e\u003cbr\u003e Denis McQuail\u003c\/b\u003e, \u003ci\u003eUniversity of Amsterdam\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990252241125,"sku":"NP9780470675052","price":458.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470675052.jpg?v=1761787071","url":"https:\/\/k12savings.com\/products\/the-handbook-of-media-and-mass-communication-theory-2-volume-set-isbn-9780470675052","provider":"K12savings","version":"1.0","type":"link"}