{"product_id":"the-handbook-of-language-and-globalization-isbn-9781405175814","title":"The Handbook of Language and Globalization","description":"\u003cp\u003e\u003ci\u003eThe Handbook of Language and Globalization\u003c\/i\u003e brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe first volume to assemble leading scholarship in this rapidly developing field\u003c\/li\u003e \u003cli\u003eFeatures new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research\u003c\/li\u003e \u003cli\u003eComprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities\u003c\/li\u003e \u003cli\u003eCovers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others \u003c\/li\u003e \u003cli\u003eWinner of the British Association for Applied Linguistics book prize 2011\u003c\/li\u003e \u003c\/ul\u003e  List of Illustrations viii  \u003cp\u003eAcknowledgments x\u003c\/p\u003e \u003cp\u003eIntroduction: Sociolinguistics in the Global Era 1\u003cbr\u003e \u003ci\u003eNikolas Coupland\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Global Multilingualism, World Languages, and Language Systems 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Globalization, Global English, and World English(es): Myths and Facts 31\u003cbr\u003e \u003ci\u003eSalikoko S. Mufwene\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Language Systems 56\u003cbr\u003e \u003ci\u003eAbram De Swaan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77\u003cbr\u003e \u003ci\u003eTove Skutnabb-Kangas and Robert Phillipson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 World Languages: Trends and Futures 101\u003cbr\u003e \u003ci\u003eUlrich Ammon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Language Policy and Globalization 123\u003cbr\u003e \u003ci\u003eThomas Ricento\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Panlingual Globalization 142\u003cbr\u003e \u003ci\u003eJonathan Pool\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 The Spread of Global Spanish: From Cervantes to reggaetón 162\u003cbr\u003e \u003ci\u003eClare Mar-Molinero\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 New National Languages in Eastern Europe 182\u003cbr\u003e \u003ci\u003eBrigitta Busch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Global Discourse in Key Domains and Genres 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9 Localizing the Global on the Participatory Web 203\u003cbr\u003e \u003ci\u003eJannis Androutsopoulos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232\u003cbr\u003e \u003ci\u003eTheo van Leeuwen and Usama Suleiman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255\u003cbr\u003e \u003ci\u003eAdam Jaworski and Crispin Thurlow\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Globalization and Language Teaching 287\u003cbr\u003e \u003ci\u003eDavid Block\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Discursive Constructions of Global War and Terror 305\u003cbr\u003e \u003ci\u003eAdam Hodges\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Has God Gone Global? Religion, Language, and Globalization 323\u003cbr\u003e \u003ci\u003eAnnabelle Mooney\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Language, Values, and Markets under Globalization 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Language as Resource in the Globalized New Economy 349\u003cbr\u003e \u003ci\u003eMonica Heller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Language and Movement in Space 366\u003cbr\u003e \u003ci\u003eJan Blommaert and Jie Dong\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Indexing the Local 386\u003cbr\u003e \u003ci\u003eBarbara Johnstone\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Ecolinguistics and Globalization 406\u003cbr\u003e \u003ci\u003eArran Stibbe\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 The Chinese Discourse of Human Rights and Glocalization 426\u003cbr\u003e \u003ci\u003eShi-Xu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Meanings of 'Globalization': East and West 447\u003cbr\u003e \u003ci\u003ePeter Garrett\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Languages and Global Marketing 475\u003cbr\u003e \u003ci\u003eHelen Kelly-Holmes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Language, Distance, and Identities 493\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 Shadows of Discourse: Intercultural Communication in Global Contexts 495\u003cbr\u003e \u003ci\u003eClaire Kramsch and Elizabeth Boner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Unraveling Post-Colonial Identity through Language 520\u003cbr\u003e \u003ci\u003eRakesh M. Bhatt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 At the Intersection of Gender, Language, and Transnationalism 540\u003cbr\u003e \u003ci\u003eIngrid Piller and Kimie Takahashi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Globalization and Gay Language 555\u003cbr\u003e \u003ci\u003eWilliam L. Leap\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e26 Metroethnicities and Metrolanguages 575\u003cbr\u003e \u003ci\u003eJohn C. Maher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 Popular Cultures, Popular Languages, and Global Identities 592\u003cbr\u003e \u003ci\u003eAlastair Pennycook\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Global Representations of Distant Suffering 608\u003cbr\u003e \u003ci\u003eLilie Chouliaraki\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Global Media and the Regime of Lifestyle 625\u003cbr\u003e \u003ci\u003eDavid Machin and Theo van Leeuwen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 644\u003c\/p\u003e  \u003cp\u003e“Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of the\u003cbr\u003e  state of theory and practice in the area of language and globalization.”  (\u003ci\u003eLinguist\u003c\/i\u003e, 18 October 2012)\u003c\/p\u003e \u003cp\u003e“An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about ‘marginalization’ and ‘murder’ of languages.”\u003c\/p\u003e —\u003ci\u003eBraj B.Kachru, Professor Emeritus, University of Illinois\u003c\/i\u003e  \u003cp\u003e“This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes.”\u003cbr\u003e  —\u003ci\u003eMargaret Florey,\u003c\/i\u003e \u003ci\u003eResource Network for Linguistic Diversity\u003c\/i\u003e\u003c\/p\u003e \u003cb\u003eNikolas Coupland\u003c\/b\u003e is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, \u003ci\u003eOxford Studies in Sociolinguistics\u003c\/i\u003e. Coupland was also founding editor, with Allan Bell, of the \u003ci\u003eJournal of Sociolinguistics\u003c\/i\u003e.  Globalization is a complex combination of economic, social, and cultural shifts largely carried out through language: from texts and communicative exchanges to the orders of meaning that construct contemporary social lives. \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eHandbook of Language and Globalization\u003c\/i\u003e meets the challenges that globalization poses to sociolinguistic theory by investigating key issues relating to language use and development.  \u003cp\u003eComprising 30 chapters written by leading international scholars, the volume brings together new research in the field and maps out new areas for future research. Contributors cover such topics as tourism, language teaching, computer-mediated social networking, terrorism, and religion, among many others. The volume also illustrates critical approaches to discourse, social semiotics, linguistic anthropology, and cultural studies. The result is a vibrant interdisciplinary mix of articles that represents some of the most compelling contemporary sociolinguistic research. Venturing beyond the constraints of the typical speech community, the handbook takes steps towards re-theorizing language in the world today.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990251127013,"sku":"NP9781405175814","price":263.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405175814.jpg?v=1761787067","url":"https:\/\/k12savings.com\/products\/the-handbook-of-language-and-globalization-isbn-9781405175814","provider":"K12savings","version":"1.0","type":"link"}