{"product_id":"the-growth-gears-isbn-9781599325897","title":"The Growth Gears","description":"WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? \u003cbr\u003e Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. \u003cbr\u003e This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs \u003cbr\u003e Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":48684050972901,"sku":"NP9781599325897","price":25.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/the-growth-gears-isbn-9781599325897","provider":"K12savings","version":"1.0","type":"link"}