{"product_id":"the-green-to-gold-business-playbook-isbn-9780470590751","title":"The Green to Gold Business Playbook","description":"\u003cp\u003e\u003cb\u003e\"Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller \u003ci\u003eGreen to Gold\"\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions.\u003c\/p\u003e \u003cp\u003eWhether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it's a business imperative.\u003c\/p\u003e \u003cp\u003eUnlike many green business books, the \u003ci\u003ePlaybook\u003c\/i\u003e skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuilds on Dan Esty and Andrew Winston’s prizewinning \u003ci\u003eGreen to Gold\u003c\/i\u003e, which has become a business classic and a staple of management training across the world.\u003c\/li\u003e \u003cli\u003eShows in detail how each business function or department can achieve an eco-advantage over the competition\u003c\/li\u003e \u003cli\u003eOffers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Green to Gold Business Playbook\u003c\/i\u003e gives you the tools to make green work\u003ci\u003e-\u003c\/i\u003eand work profitably-for your business.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Why Every Business Needs an Eco-Strategy 3\u003c\/p\u003e \u003cp\u003e2 How to Use This Book 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Gear Up: What Leaders Need to Know 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23\u003c\/p\u003e \u003cp\u003e4 Making the Internal Business Case for Going Greener 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Analyze: Identify Your Eco-Risks and Opportunities 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Spot the Eco-Issues that Could Impact Your Bottom Line 63\u003c\/p\u003e \u003cp\u003e6 Assess and Measure Your Environmental Impacts 81\u003c\/p\u003e \u003cp\u003e7 Benchmark Your Performance against Competitors and Best Practices 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Strategize: How Each Business Function Can Benefit and Contribute 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Office Activities 125\u003c\/p\u003e \u003cp\u003e9 Buildings and Facilities 143\u003c\/p\u003e \u003cp\u003e10 Information Technology 169\u003c\/p\u003e \u003cp\u003e11 Product Design 190\u003c\/p\u003e \u003cp\u003e12 Sourcing and Procurement 205\u003c\/p\u003e \u003cp\u003e13 Manufacturing and Processing 221\u003c\/p\u003e \u003cp\u003e14 Logistics and Transport 245\u003c\/p\u003e \u003cp\u003e15 Marketing and Sales 268\u003c\/p\u003e \u003cp\u003e16 Legal and Regulatory Affairs 287\u003c\/p\u003e \u003cp\u003e17 Accounting and Finance 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Mobilize: Execute and Engage 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Create an Action Plan—and Execute 315\u003c\/p\u003e \u003cp\u003e19 Build Your Climate Change Plan 328\u003c\/p\u003e \u003cp\u003e20 Mobilize Employees and Build an Eco-Advantage Culture 340\u003c\/p\u003e \u003cp\u003e21 Engaging Stakeholders 358\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six Optimize: Evaluate, Report, and Reassess 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 Communicate and Report Results 375\u003c\/p\u003e \u003cp\u003e23 Celebrate Success and Promote Continuous Improvement 388\u003c\/p\u003e \u003cp\u003eNotes 393\u003c\/p\u003e \u003cp\u003eIndex 429\u003c\/p\u003e \u003cp\u003e\"... a treasure trove of information and knowledge on sustainability.\" (\u003ci\u003eQuality World\u003c\/i\u003e)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDANIEL C. ESTY\u003c\/b\u003e is the coauthor of the sustainable business bestseller \u003ci\u003eGreen to Gold\u003c\/i\u003e. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eP. J. SIMMONS\u003c\/b\u003e is Chairman of the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practices in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P.J. is a life member of the Council on Foreign Relations. \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBASED ON THE BESTSELLING BOOK \u003ci\u003eGREEN TO GOLD\u003c\/i\u003e BY DANIEL ESTY AND ANDREW WINSTON\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a climate-change skeptic or an ardent environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. \u003c\/p\u003e\u003cp\u003eBuilding on the bestselling book \u003ci\u003eGreen to Gold\u003c\/i\u003e by Dan Esty and Andrew Winston, \u003ci\u003eThe Green to Gold Business Playbook\u003c\/i\u003e tells how to put sustainability considerations into practice for competitive advantage. While \u003ci\u003eGreen to Gold\u003c\/i\u003e explained whyevery business needs a sustainability strategy, the \u003ci\u003ePlaybook\u003c\/i\u003e spells out how to achieve an Eco-Advantage. This concrete guide shows the way to sustainability for companies of any size in any industry. \u003c\/p\u003e\u003cp\u003eFilled with essential tools and real-world examples, the \u003ci\u003ePlaybook\u003c\/i\u003e gives job-specific advice that can be read selectively or from cover to cover. Whether you’re a CEO or a team leader, you’ll get step-by-step guidance on how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCut costs and increase profit margins by driving greater efficiencies in buildings and facilities, information technology, manufacturing, supply chain and logistics, and more \u003c\/li\u003e\n\u003cli\u003eGrow revenues by designing and marketing environmentally superior goods and services that meet your customers’ desires for energy efficiency, reduced pollution, and healthier products \u003c\/li\u003e\n\u003cli\u003eBuild your brand and image by connecting with the values and rising expectations of consumers, employees, and other key stakeholders \u003c\/li\u003e\n\u003cli\u003eIdentify and reduce regulatory risks across your value chain \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFailing to stay on top of sustainability trends will hurt your company. But implementing an Eco-Advantage strategy could vault you into industry leadership with huge revenue gains and unmatched customer loyalty. \u003ci\u003eThe Green to Gold Business Playbook\u003c\/i\u003e will tell you everything about the \u003ci\u003ehow\u003c\/i\u003e of sustainability. The only question you’ll have left is \u003ci\u003ewhen\u003c\/i\u003e. \u003c\/p\u003e   The Green to Gold Business Playbook shows how the solutions to mammoth, global problems can turn a good business into a great one - one ready to compete and win.\u003cbr\u003e — Jeff Immelt, Chairman and CEO, GE  \u003cp\u003eThere are many books out there exhorting companies to reduce their environmental impacts, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top line growth.\u003cbr\u003e — Paul Polman, CEO, Unilever\u003c\/p\u003e \u003cp\u003eEnvironmental performance has become an essential part of company strategy. Esty and Simmons provide a clear road map for how companies can turn this agenda into a competitive advantage.\u003cbr\u003e —Michael Porter Bishop William Lawrence University Professor, Harvard Business School\u003c\/p\u003e \u003cp\u003eThe Green to Gold Business Playbook is a terrific practical roadmap to help companies reduce their environmental impact while also improving economic performance.\u003cbr\u003e — Andrea Jung, CEO, Avon\u003c\/p\u003e \u003cp\u003eWe need smart corporate engagement for major environmental efforts to be successful. Here's the guide to realizing both environmental and bottom-line gains through eco-strategy.\u003cbr\u003e — Mark Tercek, The Nature Conservancy\u003c\/p\u003e \u003cp\u003eEconomic gravity always wins – The Green to Gold Business Playbook reveals how simple economics can drive greener businesses.\u003cbr\u003e — Vinod Khosla, Khosla Ventures\u003c\/p\u003e \u003cp\u003eBusiness is what changes the world.  Esty and Simmons’ seasoned guidance is pure gold for 21st century entrepreneurs who know that sustainability comes out of a drive to innovate.\u003cbr\u003e —Gary Hirshberg, CE-Yo of Stonyfield Farm\u003c\/p\u003e \u003cp\u003eLeading companies are now embedding sustainability into every aspect of their business -- not as a PR exercise but as a core strategy to be a successful enterprise in the 21st Century. The Green to Gold Business Playbook is an invaluable resource.\u003cbr\u003e — Muhtar Kent, Chairman and CEO, The Coca-Cola Company\u003c\/p\u003e \u003cp\u003eThe private sector’s decisions to design, source, and distribute products will in no small part determine the future of the world’s wildlife. The most progressive companies are looking ahead and charting a course for sustainability. Dan Esty and P.J. Simmons' book provides them with invaluable tools to move in that direction.\u003cbr\u003e — Carter Roberts, World Wildlife Fund\u003c\/p\u003e \u003cp\u003ePart of Waste Management’s strategy has been to gain an Eco-Advantage. This book picks up where Green to Gold left off with a really practical playbook for companies seeking to execute their own eco-strategies.\u003cbr\u003e —Dave Steiner, CEO Waste Management\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990244081893,"sku":"NP9780470590751","price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470590751.jpg?v=1761787041","url":"https:\/\/k12savings.com\/products\/the-green-to-gold-business-playbook-isbn-9780470590751","provider":"K12savings","version":"1.0","type":"link"}