{"product_id":"the-great-fragmentation-isbn-9780730312680","title":"The Great Fragmentation","description":"\u003cb\u003eDoing business in the digital age\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Great Fragmentation: And Why the Future of All Business is Small \u003c\/i\u003eis a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.\u003c\/p\u003e \u003cp\u003eAuthor Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. \u003ci\u003eThe Great Fragmentation\u003c\/i\u003e shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamine how the digital era has altered where we work, how we work, where we live and what we do\u003c\/li\u003e \u003cli\u003eDiscover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy\u003c\/li\u003e \u003cli\u003eUnderstand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWeaving together insights from business, technology and anthropology, \u003ci\u003eThe Great Fragmentation\u003c\/i\u003e provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.\u003c\/p\u003e \u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003e1 The industrial deal: the shift from industry to technology 1\u003c\/p\u003e \u003cp\u003e2 A global revolution: industrial leapfrog 9\u003c\/p\u003e \u003cp\u003e3 The social reality: beyond the surface of social media 19\u003c\/p\u003e \u003cp\u003e4 Life in boxes: the industrial formula for living 29\u003c\/p\u003e \u003cp\u003e5 Rehumanisation: words define our future 47\u003c\/p\u003e \u003cp\u003e6 Demographics is history: moving on from predictive marketing 63\u003c\/p\u003e \u003cp\u003e7 The truth about pricing: technology and omnipresent deflation 79\u003c\/p\u003e \u003cp\u003e8 A zero-barrier world: how access to knowledge is breaking down barriers 91\u003c\/p\u003e \u003cp\u003e9 The infinite store: rebooting retail 103\u003c\/p\u003e \u003cp\u003e10 Bigger than the internet: 3D printing 115\u003c\/p\u003e \u003cp\u003e11 Screen play: post-mass media 129\u003c\/p\u003e \u003cp\u003e12 Too big to fail?: the great financial disruption 153\u003c\/p\u003e \u003cp\u003e13 The 3-phase shift: a closer look at the web 167\u003c\/p\u003e \u003cp\u003e14 The big game: an introduction to gamification 179\u003c\/p\u003e \u003cp\u003e15 System hacking: a great idea with a bad reputation 197\u003c\/p\u003e \u003cp\u003e16 The job, the factory and the home: how location follows technology 205\u003c\/p\u003e \u003cp\u003e17 A stranger from Romania: building a real Lego car 217\u003c\/p\u003e \u003cp\u003e18 Market-share folly and industrial fragmentation: industrial metrics 231\u003c\/p\u003e \u003cp\u003e19 The externality reality: is this the end of privacy? 241\u003c\/p\u003e \u003cp\u003e20 Business = technology: the 4Ps revised 249\u003c\/p\u003e \u003cp\u003eRecommended books and documentaries 259\u003c\/p\u003e \u003cp\u003eIndex 263\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSTEVE SAMMARTINO\u003c\/b\u003e had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSteve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eSeth Godin,\u003c\/b\u003e author of \u003ci\u003eThe Icarus Deception\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAs the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Great Fragmentation\u003c\/i\u003e is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.\u003c\/p\u003e \u003cp\u003eAuthor Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.\u003c\/p\u003e \u003cp\u003eThis book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.\u003c\/p\u003e \u003cp\u003eDiscover why the future of business is small.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990243590373,"sku":"NP9780730312680","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730312680.jpg?v=1761787038","url":"https:\/\/k12savings.com\/products\/the-great-fragmentation-isbn-9780730312680","provider":"K12savings","version":"1.0","type":"link"}