{"product_id":"the-giants-of-sales-isbn-9780814415986","title":"The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success","description":"\u003cp\u003e\u003cstrong\u003eThis invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSales theories come and go, but nothing beats learning from the original masters. \u003cem\u003eThe Giants of Sales\u003c\/em\u003e reveals how:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force\u003c\/li\u003e\n\u003cli\u003eDale Carnegie taught people how to win friends and influence customers with powerful methods that still work\u003c\/li\u003e\n\u003cli\u003eJoe Girard, listed by Guinness as the world’s greatest salesman, didn’t just sell cars, he sold relationships…and developed a successful referral business\u003c\/li\u003e\n\u003cli\u003eElmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart history and part how-to, \u003cem\u003eThe Giants of Sales\u003c\/em\u003e gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142813077733,"sku":"NP9780814415986","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814415986.jpg?v=1747941252","url":"https:\/\/k12savings.com\/products\/the-giants-of-sales-isbn-9780814415986","provider":"K12savings","version":"1.0","type":"link"}