{"product_id":"the-franchising-handbook-isbn-9781473621114","title":"The Franchising Handbook","description":"\u003cdiv\u003eMost small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.\u003cbr\u003e\u003cbr\u003eThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.\u003c\/div\u003e","brand":"Teach Yourself","offers":[{"title":"Default Title","offer_id":44894990565605,"sku":"NP9781473621114","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/8cda4917-eb2f-4823-b385-ab0200551e82.jpg?v=1767911196","url":"https:\/\/k12savings.com\/products\/the-franchising-handbook-isbn-9781473621114","provider":"K12savings","version":"1.0","type":"link"}