{"product_id":"the-four-lenses-of-innovation-isbn-9781118740248","title":"The Four Lenses of Innovation","description":"\u003cp\u003e\u003cb\u003eEver wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.\u003c\/p\u003e \u003cp\u003eBy asking how the world's top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eChallenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?\u003c\/li\u003e \u003cli\u003eHarnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?\u003c\/li\u003e \u003cli\u003eLeveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?\u003c\/li\u003e \u003cli\u003eUnderstanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOther books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.\u003c\/p\u003e \u003cp\u003e\"Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate.\"\u003cbr\u003e—\u003cb\u003ePhilip Kotler,\u003c\/b\u003e S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University\u003c\/p\u003e \u003cp\u003e\"Can you develop an innovative mind? Yes, you can. And this book is the manual.\"\u003cbr\u003e—\u003cb\u003eJohn and Doris Naisbitt,\u003c\/b\u003e authors of \u003ci\u003eChina's Megatrends\u003c\/i\u003e and \u003ci\u003eThe Global Game Change\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.\"\u003cbr\u003e—\u003cb\u003eCamille Mirshokrai,\u003c\/b\u003e Managing Director of Leadership Development, and Partner at Accenture\u003c\/p\u003e \u003cp\u003e\"Rowan Gibson's \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.\"\u003cbr\u003e—\u003cb\u003eRobert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e\u003c\/p\u003e think big, look afresh at the challenges you face, and take bold action to change the world.”\u003cbr\u003e\u003cb\u003e—Robert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e \u003cp\u003eviii Preface\u003c\/p\u003e \u003cp\u003exi Acknowledgments\u003c\/p\u003e \u003cp\u003exii Introduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Part One: The Mind of the Innovator\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 The Elusive Source of Creative Genius\u003c\/p\u003e \u003cp\u003e12 Challenging Orthodoxies\u003c\/p\u003e \u003cp\u003e15 Harnessing Trends\u003c\/p\u003e \u003cp\u003e20 Leveraging Resources\u003c\/p\u003e \u003cp\u003e30 Understanding Needs\u003c\/p\u003e \u003cp\u003e40 The Four Lenses of Innovation\u003c\/p\u003e \u003cp\u003e46 Time for an Innovation Renaissance\u003c\/p\u003e \u003cp\u003e58 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e61 Part Two: The Power of Patterns\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e62 Seeing Things from a Fresh Perspective\u003c\/p\u003e \u003cp\u003e66 What’s Wrong with Our Brains?\u003c\/p\u003e \u003cp\u003e68 The Pattern-Recognition Principle\u003c\/p\u003e \u003cp\u003e70 Why We Stop Noticing\u003c\/p\u003e \u003cp\u003e72 The Pattern of the Crowd\u003c\/p\u003e \u003cp\u003e74 Resistance to Change\u003c\/p\u003e \u003cp\u003e78 Patterns and Innovation\u003c\/p\u003e \u003cp\u003e80 Sharpening Our Perceptive Powers\u003c\/p\u003e \u003cp\u003e84 A Power Tool for Creative Thinking\u003c\/p\u003e \u003cp\u003e86 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e89 Part Three: Looking Through the Four Lenses\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e92 “Here’s to the Crazy Ones”\u003c\/p\u003e \u003cp\u003e96 What Exactly Is an Orthodoxy?\u003c\/p\u003e \u003cp\u003e102 Meet the Challengers\u003c\/p\u003e \u003cp\u003e105 On a Path of Disruption\u003c\/p\u003e \u003cp\u003e111 Innovation Means Shifting Assumptions\u003c\/p\u003e \u003cp\u003e114 Ready to Rethink Everything?\u003c\/p\u003e \u003cp\u003e117 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e118 Seeing the Future in the Present\u003c\/p\u003e \u003cp\u003e120 A Global “Change Bomb”\u003c\/p\u003e \u003cp\u003e122 The Race for Tomorrow\u003c\/p\u003e \u003cp\u003e126 Learning to Ride the Waves\u003c\/p\u003e \u003cp\u003e130 Meet the Trend Surfers\u003c\/p\u003e \u003cp\u003e137 The Man from the Future\u003c\/p\u003e \u003cp\u003e142 Fast-Forward Companies\u003c\/p\u003e \u003cp\u003e144 It’s Happening Now!\u003c\/p\u003e \u003cp\u003e147 The Next Big Thing for Your Business\u003c\/p\u003e \u003cp\u003e151 Lessons to Take Away\u003cbr\u003e\u003cbr\u003e152 Repurpose, Redeploy, \u0026amp; Recombine\u003c\/p\u003e \u003cp\u003e155 How Would You Define Google?\u003c\/p\u003e \u003cp\u003e159 Leveraging Resources in New Ways\u003c\/p\u003e \u003cp\u003e160 Extending the Boundaries of the Business\u003c\/p\u003e \u003cp\u003e163 Stretching into New Spaces\u003c\/p\u003e \u003cp\u003e166 Unlimited Potential for Growth\u003c\/p\u003e \u003cp\u003e168 Exploiting Underutilized Assets\u003c\/p\u003e \u003cp\u003e170 What Else Could We Do with This?\u003c\/p\u003e \u003cp\u003e174 Leveraging Resources from Others\u003c\/p\u003e \u003cp\u003e177 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e178 Innovating from the Customer Backward\u003c\/p\u003e \u003cp\u003e182 Do Customers Really Know What They Want?\u003c\/p\u003e \u003cp\u003e185 What’s Wrong with It?\u003c\/p\u003e \u003cp\u003e189 Understanding Particular Customer Groups\u003c\/p\u003e \u003cp\u003e191 Innovating for Local Needs and Tastes\u003c\/p\u003e \u003cp\u003e194 Matching What Is Possible with What Is Needed\u003c\/p\u003e \u003cp\u003e201 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e\u003cb\u003e203 Part Four: How Big Ideas Are Built\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e204 The Archimedes Principle\u003c\/p\u003e \u003cp\u003e208 Rethinking the Universe\u003c\/p\u003e \u003cp\u003e214 8 Steps to Building a Breakthrough\u003c\/p\u003e \u003cp\u003e216 Inventing the 20th Century\u003c\/p\u003e \u003cp\u003e224 Unpacking the Creative Process\u003c\/p\u003e \u003cp\u003e230 “Say Good Bye to the Bag”\u003c\/p\u003e \u003cp\u003e232 Different Routes to Big Ideas\u003c\/p\u003e \u003cp\u003e235 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e236 What Exactly Is an Insight?\u003c\/p\u003e \u003cp\u003e242 Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?\u003c\/p\u003e \u003cp\u003e244 A Practical Definition of Insights\u003c\/p\u003e \u003cp\u003e246 Understanding Ideation\u003c\/p\u003e \u003cp\u003e248 Stepping Stones for Creative Thinking\u003c\/p\u003e \u003cp\u003e250 Improving Your Capacity for Radical Innovation\u003c\/p\u003e \u003cp\u003e252 How Powerful Are Your Insights?\u003c\/p\u003e \u003cp\u003e254 Working with the Four Lenses\u003c\/p\u003e \u003cp\u003e259 Lessons to Take Away\u003c\/p\u003e \u003cp\u003e260 Notes\u003c\/p\u003e \u003cp\u003e269 Image Credits\u003c\/p\u003e \u003cp\u003e272 Index\u003c\/p\u003e \u003cp\u003e284 About the Author\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eROWAN GIBSON\u003c\/b\u003e is widely recognized around the globe as a thought leader on business innovation. Labeled by the media as \"the Innovation Grandmaster,\" Gibson provides some of the world's most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the cofounder of InnovationExcellence.com, which is now the most popular innovation website on the Internet.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEver wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? \u003c\/p\u003e\u003cp\u003eContrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.  \u003c\/p\u003e\u003cp\u003eBy asking how the world's top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eChallenging Orthodoxies—\u003c\/b\u003eWhat if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eHarnessing Trends—\u003c\/b\u003eWhere are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLeveraging Resources—\u003c\/b\u003eHow can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eUnderstanding Needs—\u003c\/b\u003eWhat are the unmet needs and frustrations that everyone else is simply ignoring?\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eOther books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.  \u003c\/p\u003e\u003cp\u003e\"Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate.\" \u003cbr\u003e\u003cb\u003e—Philip Kotler,\u003c\/b\u003e S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University  \u003c\/p\u003e\u003cp\u003e\"Can you develop an innovative mind? Yes, you can. And this book is the manual.\" \u003cbr\u003e\u003cb\u003e—John and Doris Naisbitt,\u003c\/b\u003e authors of \u003ci\u003eChina's Megatrends\u003c\/i\u003e and \u003ci\u003eThe Global Game Change\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.\" \u003cbr\u003e\u003cb\u003e—Camille Mirshokrai,\u003c\/b\u003e Managing Director of Leadership Development, and Partner at Accenture  \u003c\/p\u003e\u003cp\u003e\"Rowan Gibson's \u003ci\u003eThe Four Lenses of Innovation\u003c\/i\u003e will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.\" \u003cbr\u003e\u003cb\u003e—Robert B. Tucker,\u003c\/b\u003e author of \u003ci\u003eDriving Growth Through Innovation\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990232187109,"sku":"NP9781118740248","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118740248.jpg?v=1761787004","url":"https:\/\/k12savings.com\/products\/the-four-lenses-of-innovation-isbn-9781118740248","provider":"K12savings","version":"1.0","type":"link"}