{"product_id":"the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastestgrowing-sport-isbn-9780063318625","title":"The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport","description":"\u003cp\u003e\u003cb\u003eNEW YORK TIMES BESTSELLER | A Sports Illustrated Best Book of the Year | An NPR Best Book\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUPDATED EDITION INCLUDES THE STUNNING RISE OF McLAREN\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn \u003ci\u003eThe Formula\u003c\/i\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e reporters Joshua Robinson and Jonathan Clegg tell the riveting motor racing saga of how Formula 1 broke through in America. Taking you inside the paddock, \u003ci\u003eThe Formula\u003c\/i\u003e details the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest-growing sport.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor decades, car racing in America meant NASCAR, while Formula 1, the wealthiest racing league globally, was a distant third. Today, F1 has surged to the front, powered by a passionate new American fanbase. But this success was far from inevitable. Robinson and Clegg reveal the epic business story of F1, detailing how the league saved itself from collapse and conquered America through guile, fearlessness, and reinvention.\u003c\/p\u003e\u003cp\u003eWith fast cars, big money, and beautiful people as the backdrop, \u003ci\u003eThe Formula\u003c\/i\u003e shows how F1’s sudden arrival was decades in the making. The book offers unique insight and access to F1’s most storied teams and personalities, from Ferrari to Bernie Ecclestone to Lewis Hamilton to McLaren. It provides a definitive history, offering a riveting portrait of the drivers, cars, and audacious gambles that have shaped the sport for half a century.\u003c\/p\u003e\u003cp\u003eNow updated with the rise of McLaren, the result is a high-octane history of modern F1 racing, covering the outrageous successes and spectacular crashes that led to this moment. More than just a sports story, \u003ci\u003eThe Formula\u003c\/i\u003e is a tale of how a disrupter broke into the crowded American sports market through cash, personality, and a new understanding of sport in the age of entertainment.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThis definitive history of Formula 1’s rise reveals:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThe Bernie Ecclestone Era:\u003c\/b\u003e Learn how one man’s audacious gambles and under-the-table deals transformed a chaotic circus into a billion-dollar global empire.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLegendary F1 Rivalries:\u003c\/b\u003e From Senna vs. Prost to Hamilton vs. Verstappen, uncover the bitter feuds, spectacular crashes, and psychological warfare that defined the sport.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003e\n\u003cp\u003e\u003cb\u003eEngineering and Innovation:\u003c\/b\u003e A deep dive into the technical moon shots, rulebook loopholes, and design geniuses who bent the laws of physics to find an unfair advantage.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\u003cli\u003e\n\u003cp\u003e\u003cb\u003eConquering America:\u003c\/b\u003e The full story of F1’s decades-long struggle to break into the crowded American sports market, from disastrous races in Las Vegas to its recent explosive growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e | \u003cp\u003e“Deep and intelligent…a portrait of football greatness.” - \u003cb\u003e\u003ci\u003eArsène Wenger on Messi vs. Ronaldo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A comprehensive primer into the entwined histories of the two titans and the commercial forces that have molded their careers and, by extension, the sport.” - \u003cb\u003e\u003ci\u003eNew York Times on Messi vs. Ronaldo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“While these two soaring greats are known for their transcendent wonder on the field, this rollicking narrative plunges into the complex backstories and entire ecosystems that propelled their colliding trajectories. With a pair of epic hero stories like \u003cem\u003eThe Last Dance\u003c\/em\u003e or Homer’s \u003cem\u003eOdyssey\u003c\/em\u003e in cleats, this book traces the journey from aspirational prodigies to global commercial billboards, explaining how these two juggernauts and their rivalry shaped the most popular, and lucrative, era of the world’s most beloved sport.” - \u003cb\u003e\u003ci\u003eRoger Bennett, founder, Men in Blazers Media Network, on Messi vs. Ronaldo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This rigorously researched book avoids becoming hagiography. The result is an ambitious and valuable study for all those who want to understand the modern world of football that Mr. Messi and Mr. Ronaldo have helped forge.” - \u003cb\u003e\u003ci\u003eThe Economist on Messi vs. Ronaldo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This book explains the brilliant backstory behind how each player became a start and how that stardom changed the footballing landscape not just in Spain but in the wider world as well…I read it in a day.” - \u003cb\u003e\u003ci\u003eRebecca Lowe, NBC Sports, on Messi vs. Ronaldo\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Entertaining...I binged this book faster than I watched \u003cem\u003eDrive to Survive\u003c\/em\u003e. Robinson and Clegg’s achievement is to provide more than enough for both hardcore fans and newcomers. Though they lack a protagonist to follow across the decades, their crash course in F1 history is deeply researched and reported.\"  - \u003cb\u003e\u003ci\u003eFinancial Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A stunningly researched and comprehensive work of business reportage that somehow reads like a novel, \u003cem\u003eThe Formula\u003c\/em\u003e is a lively hot lap through the untold history and explosive growth of the most glamorous, spectacular, and sordid global sport of them all. With all of the juicy background and context about Formula 1 that you won’t see on Netflix, this is hands down the greatest, most definitive book ever written about F1. A sweeping sports story for the ages.” - \u003cb\u003e\u003ci\u003eSam Walker, bestselling author of The Captain Class\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“No one explains exactly what’s happening in global sports like the duo of Clegg and Robinson. They’ve done it again with \u003cem\u003eThe Formula\u003c\/em\u003e, a fascinating account of how F1 exploded in the Netflix age. Modern F1 is the sports story of this era, and no one could tell it better. In a book about racing geniuses, no one is better at their craft than the storytellers themselves.” - \u003cb\u003e\u003ci\u003eKevin Clark, ESPN and Omaha Productions\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The fastest read you will ever pick up. \u003cem\u003eThe Formula\u003c\/em\u003e brings you inside the furious present and sometimes bizarre past of the world’s richest, most technologically advanced form of sport. Even if you don’t know how to drive, you should read this book.” \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eA. J. Baime, bestselling author of Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e“An appropriately fast-paced narrative of Formula 1 auto racing, whose popularity is exploding . . . A thrill for fans of F1, and a fine example of fluid sports writing.” - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“[An] exceptional account of an intense sport . . . The authors go beyond the adrenaline-drenched action of the racetracks in portraying the progression of Formula One.” \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/b\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":44890597359845,"sku":"NP9780063318625","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063318625.jpg?v=1730233661","url":"https:\/\/k12savings.com\/products\/the-formula-how-rogues-geniuses-and-speed-freaks-reengineered-f1-into-the-worlds-fastestgrowing-sport-isbn-9780063318625","provider":"K12savings","version":"1.0","type":"link"}