{"product_id":"the-forgotten-sense-the-new-science-of-smelland-the-extraordinary-power-of-the-nose-isbn-9780063394674","title":"The Forgotten Sense: The New Science of Smell—and the Extraordinary Power of the Nose","description":"\u003cp\u003e\u003cb\u003eA New York Public Library \"Best Book of the Year\" “\u003ci\u003eThe Forgotten Sense\u003c\/i\u003e leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.”—\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBy one of the world’s leading researchers into the science of smell, a fascinating exploration of our most essential yet least understood sense—enabling us to appreciate food and drink, warning us of dangers, and even influencing who we fall in love with in this compelling work of sensory science.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOur sense of smell guides our lives far more than our screen-heavy, sight-privileged era would suggest. It animates our experience of food and drink, helps us access powerful olfactory memory, and strengthens our intimacy with each other. But, long considered our most “beastly” sense, the inner workings of smell have stumped scientists for centuries.\u003c\/p\u003e\u003cp\u003eNow, cognitive scientist and leading smell researcher Jonas Olofsson uncovers the sophisticated processes that drive our olfactory system, with profound implications for how we perceive the world around us. Drawing from cutting-edge original brain research, Olofsson shows that not only is our sense of smell extraordinarily sensitive, its process of chemical exchange shaped human evolution on its most fundamental level.\u003c\/p\u003e\u003cp\u003eFrom the pheromones, environmental signals, and emotions we process with each breath, olfaction makes us the individuals we are. Moreover, smelling is an intellectual exercise rooted in cognitive science, one that we have the remarkable capacity to strengthen and, with some effort, even regain after illness or experiencing loss of smell.\u003c\/p\u003e\u003cp\u003eWith infectious curiosity and a host of applications—from emotional health and gastronomy to literature and even politics—\u003ci\u003eThe Forgotten Sense\u003c\/i\u003e is a wide-ranging and entertaining look at this most understudied function of human life. \u003c\/p\u003e\u003cp\u003eThis groundbreaking book dismantles the myths and reveals the hidden powers of our most primal sense.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Olfactory System’s True Power:\u003c\/b\u003e Why the long-held myth of a weak human sense of smell is wrong—and how our noses rival those of many other mammals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeuroscience of Attraction:\u003c\/b\u003e An exploration of body odors, chemical signals, and the controversial science of pheromones to understand how smell influences who we love.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAn Emotional Time Machine:\u003c\/b\u003e How specific scents can unlock our most vivid and emotional childhood memories, acting as a direct link to our past.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRecovering Your Sense of Smell:\u003c\/b\u003e The latest research on smell training and rehabilitation, offering hope and practical insights for those who have experienced smell loss from viruses like COVID-19 or other causes.\u003c\/li\u003e\n\u003c\/ul\u003e | \u003cp\u003e“Humans are highly visual, suggesting that, compared to other mammals, our olfactory system has atrophied. Instead, what has atrophied is our appreciation of and knowledge about olfaction. Highly readable and scientifically impeccable, \u003cem\u003eThe Forgotten Sense\u003c\/em\u003e takes on topics ranging from whether human pheromones exist to links between olfactory disgust and political views to what is revealed about someone’s health by both how good they smell and how well they smell. I thoroughly enjoyed this book.” - \u003cb\u003e\u003ci\u003eRobert M. Sapolsky, New York Times bestselling author of Determined\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“I love this book. It reawakened my sense of smell more than any zesty body wash or freshly brewed cup of coffee. \u003cem\u003eThe Forgotten Sense\u003c\/em\u003e brilliantly explores the science that underpins our sense of smell.” - \u003cb\u003e\u003ci\u003eMark Miodownik, New York Times bestselling author of Stuff Matters\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“With intelligence and wit, a researcher raises our sensitivity to smell.” - \u003cb\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003cem\u003eThe Forgotten Sense\u003c\/em\u003e leaves us with the hope of new discoveries and new recoveries—so that we may once again revel in the glorious, fragrant world around us.” \u003c\/p\u003e\u003cbr\u003e - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e“[An] entrancing debut. . . . As enlightening as it is surprising, this stimulates.\" - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Fascinating. . . \u003cem\u003eThe Forgotten Sense\u003c\/em\u003e is an excellent, enthusiastic guide through 'the little-known depths of scent and how it shapes us.'\" - \u003cb\u003e\u003ci\u003eBookPage\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"[Olofsson's] works reveals how this ancient and unassuming ability holds profound untapped potential to enrich our lives.\" - \u003cb\u003e\u003ci\u003eScientific American\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Mariner Books","offers":[{"title":"Default Title","offer_id":44890751566053,"sku":"NP9780063394674","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063394674.jpg?v=1730234010","url":"https:\/\/k12savings.com\/products\/the-forgotten-sense-the-new-science-of-smelland-the-extraordinary-power-of-the-nose-isbn-9780063394674","provider":"K12savings","version":"1.0","type":"link"}