The Five Faces of Genius

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate.

Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces":

Seer-the power to image

Observer-the power to notice details

Alchemist-the power to make connections

Fool-the power to celebrate weakness

Sage-the power to simplify


Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.

"It teaches people about the nature of creativity and how to cultivate it." —Fast Company

"Moser-Wellman has given us five different perspectives from which to creatively tackle business challenges." —Carla J. Paonessa, Managing Partner, AccentureAnnette Moser-Wellman is the president of Firemark, Inc., a consulting and marketing firm whose clients include Coca-Cola, Kraft Foods, and Hewlett Packard. She is a former director and vice president of Leo Burnett Advertising and is a contributing writer for Brandweek magazine. She lives on Bainbridge Island, Washington.