{"product_id":"the-finch-effect-isbn-9781118134283","title":"The Finch Effect","description":"\u003cb\u003eEvolve your work strategy and thrive in today's high-pressure economy\u003c\/b\u003e  \u003cp\u003eAs Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new \"gig economy\" offers tremendous potential for anyone willing to adapt. Based on her popular blog and drawing on her leadership development experience, Nacie Carson explains what it takes to make it in today's world of work.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines and explains five steps for ensuring professional success: adopt a gig mindset; identify your value; cultivate your skills; nurture your social network; and harness your entrepreneurial energy\u003c\/li\u003e \u003cli\u003eBuilds on Carson's experience as a popular blogger on Portfolio.com and author of the popular website The Life Uncommon (thelifeuncommon.net)\u003c\/li\u003e \u003cli\u003eFeatures a Foreword from Craigslist founder Craig Newmark\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Finch Effect\u003c\/i\u003e offers the information professionals need to earn big, achieve their potential, and remain at the top of the work food chain.\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eCraig Newmark\u003c\/i\u003e vii\u003c\/p\u003e \u003cp\u003e1 Survival of the Fittest 1\u003c\/p\u003e \u003cp\u003e2 Adopt a Gig Mindset 27\u003c\/p\u003e \u003cp\u003e3 Identify Your Professional Value 57\u003c\/p\u003e \u003cp\u003e4 Cultivate Your Skills 89\u003c\/p\u003e \u003cp\u003e5 Nurture Your Social Network 115\u003c\/p\u003e \u003cp\u003e6 Harness Your Entrepreneurial Energy 141\u003c\/p\u003e \u003cp\u003e7 The Finch Effect 171\u003c\/p\u003e \u003cp\u003eNotes 183\u003c\/p\u003e \u003cp\u003eAcknowledgments 189\u003c\/p\u003e \u003cp\u003eAbout the Author 192\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e  \u003cp\u003e“Every chapter of this book is worth it, but the last chapter sets the whole thing ablaze. Read this.”\u003cbr\u003e \u003cb\u003e—Chris Brogan, president, Human Business Works; and bestselling author, \u003ci\u003eTrust Agents\u003c\/i\u003e and \u003ci\u003eSocial Media 101\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“In this chaotic day and age, merely ‘adapting to change’ is woefully inadequate. In this powerful book, Carson gives us the keys to thriving and succeeding in this and all economies—and that beats adaptation any day.”\u003cbr\u003e \u003cb\u003e—Steve Farber, author, \u003ci\u003eThe Radical Leap Re-Energized\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“If you fail to prepare, you prepare to fail. Nacie Carson’s \u003ci\u003eThe Finch Effect\u003c\/i\u003e provides solid ideas and strategies on how to adapt your career in a new professional paradigm through both preparation and action.”\u003cbr\u003e \u003cb\u003e—Carol Roth, business strategist; New York Times bestselling author, The Entrepreneur Equation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Unless you’ve been living in a cave with no access to the internet, you no doubt have witnessed our world being turned on its head. The business environment no longer favors people looking for security, loyalty, and certainly not a pension. \u003ci\u003eThe Finch Effect\u003c\/i\u003e sheds light on what traits allow people to thrive in today’s economic environment, how to adapt these traits, and how to evolve faster to prepare for the next big shift!”\u003cbr\u003e \u003cb\u003e—John Haydon, founder, Inbound Zombie; author, Facebook Marketing for Dummies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Nacie Carson brings a fresh mindset and solid experience to show us how to win again in times of vocational Darwinism and the ‘gig economy.’ Her ability to distill ideas and support them with situations and stories we all recognize makes \u003ci\u003eThe Finch Effect\u003c\/i\u003e a crucial tool for taking back control of our businesses, our careers, and our lives.”\u003cbr\u003e \u003cb\u003e—Liz Strauss, social business strategist; author, Successful-Blog\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eNacie Carson\u003c\/b\u003e is the director of development services at Cleaver Company, a boutique professional development and consulting firm, where she researches, develops, and helps corporations implement leadership and skill-development programs. Her writings on career development, life balance, and the gig economy are published regularly in Entrepreneurs-Journey.com and Portfolio.com as well as on her popular site, TheLifeUncommon.net. For more information, visit \u003cb\u003eTheFinchEffect.com\u003c\/b\u003e.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"The collision of chronically high unemployment with an expanding global workforce (among other factors) has turned the American job market into an ongoing survival-of-the-fittest scenario where professionals have a clear choice: evolve their careers or risk career extinction.\"\u003c\/b\u003e —FROM CHAPTER ONE  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eOn the Origin of Species\u003c\/i\u003e, Charles Darwin famously observed that the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: in the post-crisis economy, counting on traditional career strategies spells professional extinction. But for those willing to adapt and take their career fates in hand, there are tremendous opportunities ahead. \u003c\/p\u003e\u003cp\u003eIn this breakthrough resource, career expert Nacie Carson shares a set of five strategies, the \"Finch Effect\" (named in honor of Darwin's avian inspirations), that helps professionals at any stage of their career to not only survive changes in the world of work but to thrive on them:  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdopt a gig mindset\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Stop waiting for the job market to \"go back to normal\" and instead reframe your perspective to create new—and more interesting—career ladders. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIdentify Your Professional Value\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Isolate, differentiate, and leverage what makes you stand out from other professionals. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCultivate Your Skills\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Identify how to develop the skills central to your new professional brand to their highest potential.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNurture Your Social Network\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Learn to craft, package, and communicate your adaptive professional brand through social media—or learn to do it better. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHarness Your Entrepreneurial Energy\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Build and employ entrepreneurial skills and tactics to optimize your position in the new world of work.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Finch Effect\u003c\/i\u003e is filled with the strategies and information you need to earn big, achieve your potential, and remain at the top of the work food chain.\t   \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eTHE FINCH EFFECT\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Every chapter of this book is worth it, but the last chapter sets the whole thing ablaze. Read this.\" —\u003cb\u003eChris Brogan\u003c\/b\u003e, president, Human Business Works; and bestselling author, \u003ci\u003eTrust Agents\u003c\/i\u003e and\u003ci\u003e Social Media 101\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"In this chaotic day and age, merely 'adapting to change' is woefully inadequate. In this powerful book, Carson gives us the keys to thriving and succeeding in this and all economies – and that beats adaptation any day.\" —\u003cb\u003eSteve Farber\u003c\/b\u003e, author, \u003ci\u003eThe Radical Leap Re-Energized\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"If you fail to prepare, you prepare to fail. Nacie Carson's \u003ci\u003eThe Finch Effect\u003c\/i\u003e provides solid ideas and strategies on how to adapt your career in a new professional paradigm through both preparation and action.\" —\u003cb\u003eCarol Roth\u003c\/b\u003e, business strategist; \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author, \u003ci\u003eThe Entrepreneur Equation\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Unless you've been living in a cave with no access to the internet, you no doubt have witnessed our world being turned on its head. The business environment no longer favors people looking for security, loyalty, and certainly not a pension. \u003ci\u003eThe Finch Effect\u003c\/i\u003e sheds light on what traits allow people to thrive in today's economic environment, how to adapt these traits, and how to evolve faster to prepare for the next big shift!\" —\u003cb\u003eJohn Haydon\u003c\/b\u003e, founder, Inbound Zombie; author, \u003ci\u003eFacebook Marketing for Dummies\u003c\/i\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990228418789,"sku":"NP9781118134283","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118134283.jpg?v=1761786989","url":"https:\/\/k12savings.com\/products\/the-finch-effect-isbn-9781118134283","provider":"K12savings","version":"1.0","type":"link"}