{"product_id":"the-everyday-entrepreneur-isbn-9781118106440","title":"The Everyday Entrepreneur","description":"\u003cb\u003eA primer for pursuing entrepreneurial ambitions and achieving success\u003c\/b\u003e  \u003cp\u003eFilled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, \u003ci\u003eThe Everyday Entrepreneur\u003c\/i\u003e reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.\u003c\/p\u003e \u003cp\u003eUnlike other books on the market, \u003ci\u003eThe Everyday Entrepreneur\u003c\/i\u003e looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFilled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest\u003c\/li\u003e \u003cli\u003eIncludes thoughtful interviews of successful individuals from diverse backgrounds\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Everyday Entrepreneur\u003c\/i\u003e imparts meaningful stories and offers a guide to find your own success.\u003c\/p\u003e  Foreword Jeff Hoffman ix  \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 Lemonade Stands Are Just Too Static 5\u003c\/p\u003e \u003cp\u003e2 Take the Blinders Off 21\u003c\/p\u003e \u003cp\u003e3 Image and Reputation Matter 39\u003c\/p\u003e \u003cp\u003e4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53\u003c\/p\u003e \u003cp\u003e5 Foster Bold Dreams, Bolder Actions 69\u003c\/p\u003e \u003cp\u003e6 Humble Beginnings 87\u003c\/p\u003e \u003cp\u003e7 Diving without a Shark Cage 103\u003c\/p\u003e \u003cp\u003e8 Fun with Risks 119\u003c\/p\u003e \u003cp\u003e9 The Corporate Game 133\u003c\/p\u003e \u003cp\u003eEntrepreneurial Insights 151\u003c\/p\u003e \u003cp\u003eAfterword 159\u003c\/p\u003e \u003cp\u003eAbout the Author 161\u003c\/p\u003e \u003cp\u003eIndex 163\u003c\/p\u003e \u003cb\u003eRob Basso\u003c\/b\u003e is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.  \u003cp\u003eEntrepreneurs embody the lessons of dreaming big and persevering. They overcome uncertainty with an unshakeable belief in their mission. Ask any millionaire next door what gave them the strength to become the ultimate self-starter—to stand out, inspire loyalty from others, and protect themselves in the face of great risk—and patterns will emerge. Their entrepreneurial spirit may have started in childhood, with a paper route or a role model parent. They may have questioned authority early on, and by wielding logic and conviction, they won. These are the risk takers, never afraid to expose themselves to possible failure—yet their deep confidence carries them through to success.\u003c\/p\u003e \u003cp\u003eThe Everyday Entrepreneur reveals how to apply the ambitions of a go-getter in your own life. Position yourself ahead of the pack, examine how to calculate risk, and understand the mind-set necessary to venture forward on your own. Through true-life stories from those who've forged their own paths, The Everyday Entrepreneur looks at tangible strategies to achieve financial freedom at any age. It delivers hard-earned wisdom and proven advice on every aspect of empire-building, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHold steady in trying times and push past the \"no\"\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBe meticulous in how you project and maintain your image\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePrepare for others' skepticism, win investors' confidence, and live up to your word\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eKeep territories in mind; you don't want to erode your own base\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCultivate your reputation as a leader in order to not only meet your goals but also to enable others to reach theirs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTravel with the influencers who can help you reach decision-makers and create your own luck\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBig ambitions require an equally big action plan, imagination, determination, and help. The Everyday Entrepreneur allows you to learn from others' mistakes and successes. Fortify your belief in yourself and win the confidence of others—and get started on your own dreams today!\u003c\/p\u003e  \u003cp\u003ePraise for THE Everyday ENTREPRENEUR\u003c\/p\u003e \u003cp\u003e\"Entrepreneurship. It's not just an idea, it's a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can't think of a better guy to write this book.\"—Jeff Hoffman, cofounder, Priceline.com\u003c\/p\u003e \u003cp\u003e\"Rob Basso possesses enough enthusiasm to power the nation's energy grid. Having known Rob for more than a decade, I'm fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing.\"—Jed Morey, Publisher, Long Island Press\u003c\/p\u003e \u003cp\u003e\"I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real-world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different—a compelling and instructive read that shouldn't be missed.\"—Steve Davies, Chief Executive, The Alternative Board®, Nassau\u003c\/p\u003e \u003cp\u003e\"Rob Basso has garnered wide-reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem-solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso's best practices to encourage positive results for professionals striving for success.\"—Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990223732965,"sku":"NP9781118106440","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118106440.jpg?v=1761786974","url":"https:\/\/k12savings.com\/products\/the-everyday-entrepreneur-isbn-9781118106440","provider":"K12savings","version":"1.0","type":"link"}