{"product_id":"the-ernst-young-business-plan-guide-isbn-9780470112694","title":"The Ernst \u0026 Young Business Plan Guide","description":"In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.\u003cbr\u003e \u003cbr\u003e Completely revised and updated to reflect today's dynamic business environment, The Ernst \u0026amp; Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.\u003cbr\u003e \u003cbr\u003e Divided into three comprehensive parts, The Ernst \u0026amp; Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.\u003cbr\u003e \u003cbr\u003e * Advice on how to write and develop business plans\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e A realistic sample plan\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e All new sections on funding and financing methodswith provisions for restructuring and bankruptcy\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Tips for tailoring plans to the decision makers \u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eA Dedication to Entrepreneurship and the Entrepreneurs of America xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eAbout Ernst \u0026amp; Young’s Strategic Growth Markets xvii\u003c\/p\u003e \u003cp\u003eThe Ernst \u0026amp; Young Entrepreneur of the Year Program xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I The Purpose of a Business Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One The Business Plan 5\u003c\/p\u003e \u003cp\u003eChapter Two Who Reads the Business Plan? 21\u003c\/p\u003e \u003cp\u003eChapter Three Legal Forms of a Business 37\u003c\/p\u003e \u003cp\u003eChapter Four Due Diligence 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II An In-Depth Look at a Business Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Five Contents 69\u003c\/p\u003e \u003cp\u003eChapter Six Executive Summary 71\u003c\/p\u003e \u003cp\u003eChapter Seven General Company Description 79\u003c\/p\u003e \u003cp\u003eChapter Eight Products and Services 83\u003c\/p\u003e \u003cp\u003eChapter Nine Marketing Plan 91\u003c\/p\u003e \u003cp\u003eChapter Ten Operational Plan 125\u003c\/p\u003e \u003cp\u003eChapter Eleven Management and Organization 143\u003c\/p\u003e \u003cp\u003eChapter Twelve Major Milestones 169\u003c\/p\u003e \u003cp\u003eChapter Thirteen Structure and Capitalization 173\u003c\/p\u003e \u003cp\u003eChapter Fourteen Financial Plan 183\u003c\/p\u003e \u003cp\u003eChapter Fifteen Confidentiality Agreements 211\u003c\/p\u003e \u003cp\u003eChapter Sixteen Further Considerations 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III Other Resources for Entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Seventeen Resources for Entrepreneurs 223\u003c\/p\u003e \u003cp\u003eChapter Eighteen Conclusion 225\u003c\/p\u003e \u003cp\u003eIndex 227\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eBRIAN R. FORD\u003c\/b\u003e is Ernst \u0026amp; Young's gaming industry specialist, serving as a coordinating partner on both audit and special engagement projects throughout the industry. He also serves the retail and distribution industries and has specialized in growth companies for many years. \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJAY M. BORNSTEIN\u003c\/b\u003e is a tax partner at Ernst \u0026amp; Young and has specialized in emerging businesses for many years. \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePATRICK T. PRUITT\u003c\/b\u003e is a partner at Ernst \u0026amp; Young specializing in strategic growth markets, where he has worked extensively with clients accessing the capital markets. \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003eERNST \u0026amp; YOUNG LLP\u003c\/b\u003e is one of the nation's leading professional services firms, providing tax, assurance, and advisory business services to thousands of individuals as well as domestic and global business.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeaturing...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAdvice on how to write and develop business plans\u003c\/li\u003e \u003cli\u003eA realistic sample plan\u003c\/li\u003e \u003cli\u003eAll new sections on funding and financing methods with provisions for restructuring and bankruptcy\u003c\/li\u003e \u003cli\u003eTips for tailoring plans to the decision makers\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eTHE ERNST \u0026amp; YOUNG\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBusiness Plan Guide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTHIRD EDITION \u003c\/p\u003e\u003cp\u003eIn today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business— by attracting the interest of potential investors—but it can also help you keep tabs on your progress once the business is up and running. \t \u003c\/p\u003e\u003cp\u003eCompletely revised and updated to reflect today's dynamic business environment, \u003ci\u003eThe Ernst \u0026amp; Young Business Plan Guide, Third Edition\u003c\/i\u003e leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal. \u003c\/p\u003e\u003cp\u003eDivided into three comprehensive parts, \u003ci\u003eThe Ernst \u0026amp; Young Business Plan Guide, Third Edition\u003c\/i\u003e outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990220259557,"sku":"NP9780470112694","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470112694.jpg?v=1761786959","url":"https:\/\/k12savings.com\/products\/the-ernst-young-business-plan-guide-isbn-9780470112694","provider":"K12savings","version":"1.0","type":"link"}