{"product_id":"the-entrepreneur-isbn-9780470820988","title":"The Entrepreneur","description":"\u003cul\u003e \u003cli\u003eWritten in a lively and practical style that will be of great interest to budding and blooming entrepreneurs.\u003c\/li\u003e \u003cli\u003eThe rules covered in this book are applicable to any entrepreneur around the world.\u003c\/li\u003e \u003c\/ul\u003e  Preface xi  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eFind a Vacuum and Fill it 17\u003c\/p\u003e \u003cp\u003eDo Your Homework 29\u003c\/p\u003e \u003cp\u003eYou Won't be Committed if You're not Having Fun 39\u003c\/p\u003e \u003cp\u003eWork Hard, Play Hard 47\u003c\/p\u003e \u003cp\u003eWork with Other People's Brains 55\u003c\/p\u003e \u003cp\u003eSet Goals (but go easy on the \"Vision\" thing) 65\u003c\/p\u003e \u003cp\u003eTrust Your Intuition 73\u003c\/p\u003e \u003cp\u003eReach for the Sky (at least once) 83\u003c\/p\u003e \u003cp\u003eLearn to Sell 93\u003c\/p\u003e \u003cp\u003eBecome a Leader 103\u003c\/p\u003e \u003cp\u003eRecognize a Failure and Move on 113\u003c\/p\u003e \u003cp\u003eMake the Most of Lucky Breaks 123\u003c\/p\u003e \u003cp\u003eEmbrace Change as a Way of Life 131\u003c\/p\u003e \u003cp\u003eDevelop Your Contacts 143\u003c\/p\u003e \u003cp\u003eUse Your Time Wisely 153\u003c\/p\u003e \u003cp\u003eMeasure for Measure 161\u003c\/p\u003e \u003cp\u003eDon't Put up with Mediocrity 173\u003c\/p\u003e \u003cp\u003eChase Quality, Not Dollars 183\u003c\/p\u003e \u003cp\u003eAct Quickly in a Crisis 191\u003c\/p\u003e \u003cp\u003eAfter a Fall, Get Back in the Saddle Quickly 201\u003c\/p\u003e \u003cp\u003eFight the Good Fight (especially those that you can win): Pizza Wars - Act I 213\u003c\/p\u003e \u003cp\u003ePeople Build Brands, Brands do not Build People: Pizza Wars - Act II 223\u003c\/p\u003e \u003cp\u003eBe Prepared for Anything: The September 11 Rule 237\u003c\/p\u003e \u003cp\u003eReinvent Yourself: Onwards and Upwards 247\u003c\/p\u003e \u003cp\u003eBe Content 263\u003c\/p\u003e \u003cp\u003eChronology 273\u003c\/p\u003e \u003cp\u003eBibliography 277\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eWilliam E. Heinecke\u003c\/strong\u003e, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJonathan Marsh\u003c\/strong\u003e has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRichard Neville\u003c\/strong\u003e, the Chief Financial Officer for the Minor Food Group, contributed material about \"The Pizza Wars\" for Chapters 21 and 22.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990219047141,"sku":"NP9780470820988","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470820988.jpg?v=1761786952","url":"https:\/\/k12savings.com\/products\/the-entrepreneur-isbn-9780470820988","provider":"K12savings","version":"1.0","type":"link"}