{"product_id":"the-e-myth-accountant-isbn-9780470503669","title":"The E-Myth Accountant","description":"\u003cp\u003eDistilled small business advice for accounting practices\u003c\/p\u003e \u003cp\u003eMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.\u003c\/p\u003e \u003cp\u003eMichael Gerber's \u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, \u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e features\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eGerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses\u003c\/li\u003e \u003cli\u003eA recognized and widely respected co-author and leader in the accounting field\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.\u003c\/p\u003e \u003cp\u003eA Word about This Book ix\u003c\/p\u003e \u003cp\u003eA Note from \u003ci\u003eM. Darren Root\u003c\/i\u003e xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003eChapter 1: The Story of Steve and Peggy 1\u003c\/p\u003e \u003cp\u003eChapter 2: This CPA’s Personal Journey 9\u003c\/p\u003e \u003cp\u003eChapter 3: On the Subject of Money 13\u003c\/p\u003e \u003cp\u003eChapter 4: The Pursuit of Money 27\u003c\/p\u003e \u003cp\u003eChapter 5: On the Subject of Planning 35\u003c\/p\u003e \u003cp\u003eChapter 6: The Value of Taking Aim 47\u003c\/p\u003e \u003cp\u003eChapter 7: On the Subject of Management 59\u003c\/p\u003e \u003cp\u003eChapter 8: Management by Design 65\u003c\/p\u003e \u003cp\u003eChapter 9: On the Subject of People 71\u003c\/p\u003e \u003cp\u003eChapter 10: We the People 79\u003c\/p\u003e \u003cp\u003eChapter 11: On the Subject of Associate Accountants 85\u003c\/p\u003e \u003cp\u003eChapter 12: Building a Professional Team 89\u003c\/p\u003e \u003cp\u003eChapter 13: On the Subject of Estimating 95\u003c\/p\u003e \u003cp\u003eChapter 14: The Value of Pricing 99\u003c\/p\u003e \u003cp\u003eChapter 15: On the Subject of Clients 103\u003c\/p\u003e \u003cp\u003eChapter 16: Making It All about the Client 111\u003c\/p\u003e \u003cp\u003eChapter 17: On the Subject of Growth 119\u003c\/p\u003e \u003cp\u003eChapter 18: The Art of Growth 123\u003c\/p\u003e \u003cp\u003eChapter 19: On the Subject of Change 127\u003c\/p\u003e \u003cp\u003eChapter 20: The Next Generation Accounting Firm 137\u003c\/p\u003e \u003cp\u003eChapter 21: On the Subject of Time 143\u003c\/p\u003e \u003cp\u003eChapter 22: Managing Choices, Not Time 149\u003c\/p\u003e \u003cp\u003eChapter 23: On the Subject of Work 155\u003c\/p\u003e \u003cp\u003eChapter 24: Getting to the Real Work 161\u003c\/p\u003e \u003cp\u003eChapter 25: On the Subject of Taking Action 167\u003c\/p\u003e \u003cp\u003eChapter 26: Getting Things Done 175\u003c\/p\u003e \u003cp\u003eAfterword 181\u003c\/p\u003e  \u003cp\u003e\"... easy-to-implement advice that should make the difference in building a successful accounting practice.\" (\u003cem\u003eFinance \u0026amp; Management,\u003c\/em\u003e April 2011)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHAEL E. GERBER \u003c\/b\u003eis a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy; and the founder of E-Myth Worldwide. E-Myth Worldwide transforms the way small business owners grow  their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber’s passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.MichaelEGerber.com. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eM. DARREN ROOT, CPA, CITP, \u003c\/b\u003eis CEO of Root \u0026amp; Associates, a nationally recognized speaker, and Executive Editor of the accounting profession’s leading technical trade publication, \u003ci\u003eThe CPA Technology Advisor\u003c\/i\u003e. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms\u003csup\u003e™\u003c\/sup\u003e. Darren’s passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.  \u003c\/p\u003e\u003cp\u003eRUNNING A SUCCESSFUL small accounting firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You’ve probably been well prepared by your education and experience for the technical ins and outs of accounting. Yet what training has prepared you to run a business?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice’s performance. Full of useful, powerful advice you can implement easily, this soup-to-nuts guide enables you to reap all the benefits that come with a thriving accounting services firm. \u003c\/p\u003e\u003cp\u003eCombining the wisdom of renowned business development expert Michael E. Gerber and the accounting knowledge of M. Darren Root, \u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e equips you to: \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eLiberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines\u003c\/li\u003e \u003cli\u003eTransform yourself from a successful technician (accountant) into a successful accountant-manager-entrepreneur\u003c\/li\u003e \u003cli\u003eRethink your practice, shifting from tactical thinking (working “in” your business) to strategic thinking (working “on” your business)\u003c\/li\u003e  \u003cli\u003eStop trading time for dollars \u003c\/li\u003e \u003cli\u003eManage those processes through which people get things done, which becomes your management system—for everything you do \u003c\/li\u003e \u003cli\u003eImplement innovative systems to produce consistent results as your practice grows\u003c\/li\u003e \u003cli\u003eTake the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning tool\u003c\/li\u003e \u003cli\u003eCreate the story about your practice; this story becomes the heart of your practice\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e \u003cp\u003eLeading an accounting practice can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems accountants at Big Four and similar large accounting firms don’t seem to face. \u003ci\u003eThe E-Myth Accountant\u003c\/i\u003e offers you a clear road map to create a business that’s self sufficient, growing, and highly profitable. Take your practice to levels you didn’t think possible with this unique guide!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990210134245,"sku":"NP9780470503669","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470503669.jpg?v=1761786919","url":"https:\/\/k12savings.com\/products\/the-e-myth-accountant-isbn-9780470503669","provider":"K12savings","version":"1.0","type":"link"}