{"product_id":"the-disruptors-isbn-9781119555094","title":"The Disruptors","description":"\u003cp\u003eTechnology-driven disruption and entrepreneurial response have become profound drivers of change in modern culture. Wholly new organisations have rapidly emerged in many fields including retail, print media and transportation, often dramatically altering both the products and processes that define these industries. Architecture has until now been minimally impacted by this technologically driven upheaval. But there are many signs that this period of tranquillity is ending. Startups are proliferating, targeting diverse innovations from environmental performance to large-scale 3D printing. Traditional architecture and engineering firms are creating incubators and spin-offs to capitalise on their innovations. Large and innovative organisations from outside the professions are becoming interested in the built environment as the next platform for technological and economic disruption. \u003cbr\u003e \u003cbr\u003e These new directions for the discipline will potentially create radically new types of practice, new building typologies, and new ways for both design professionals and societies to engage with the built environment. It is crucial that architectural discourse addresses these possibilities, and begins to embrace technology-driven entrepreneurship as a central theme for the future of architectural practice.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eContributors:\u003c\/b\u003e Sandeep Ahuja, Ben van Berkel, Phil Bernstein, Helen Castle, James Cramer and Scott Simpson, Craig Curtis, David Fano and Daniel Davis, Greg Lynn, Jessica Rosenkrantz and Jesse Louis-Rosenberg, Brad Samuels, Marc Simmons, Jared Della Valle, and Philip F Yuan and Chao Yan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFeatured architects:\u003c\/b\u003e Archi-Union, Ayre Chamberlain Gaunt, Bryden Wood, Gehry Partners, Front, Greg Lynn FORM, Millar Howard Workshop, Nervous System, SITU, and UNStudio.\u003c\/p\u003e About the Guest-Editor \u003cp\u003eIntroduction Entrepreneurial Practice: New Possibilities for a Reconfi guring Profession\u003c\/p\u003e \u003cp\u003eEarly Pioneers\u003c\/p\u003e \u003cp\u003eTechnology and Disruption\u003c\/p\u003e \u003cp\u003eTech-Enabled Architect-Entrepreneurs\u003c\/p\u003e \u003cp\u003eDisruption and the Reassertion of Architecture\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eEmpowering Design: Gehry Partners, Gehry Technologies, and Architect- Led Industry Change\u003c\/p\u003e \u003cp\u003eBuilding the Master Model\u003c\/p\u003e \u003cp\u003eCreating a Think-Tank\u003c\/p\u003e \u003cp\u003eExpanding the Mission\u003c\/p\u003e \u003cp\u003eThe Evolution of a Specialised Practice: Consulting and Contracting in the Integrated Envelope Deliv\u003c\/p\u003e \u003cp\u003eCrossing Over Into Contracting\u003c\/p\u003e \u003cp\u003eAnd Pulling Back\u003c\/p\u003e \u003cp\u003eOpportunities, Capabilities and Values\u003c\/p\u003e \u003cp\u003eNew Modelsof Building: The Business of Technology\u003c\/p\u003e \u003cp\u003eA New Model, a New Business\u003c\/p\u003e \u003cp\u003eWhat Really Matters\u003c\/p\u003e \u003cp\u003eGetting Paid\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eDisrupting fromthe Inside: UK Archipreneurs\u003c\/p\u003e \u003cp\u003eA High-Tech Lineage of Entrepreneurism\u003c\/p\u003e \u003cp\u003eEmbracing Internal Change\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eIs Bigger Better?: The Rise of Specialisation in Professional Practice\u003c\/p\u003e \u003cp\u003eNew Competitive Shifts and Vertical Integration\u003c\/p\u003e \u003cp\u003eSpecialisation in Large Firm Practice\u003c\/p\u003e \u003cp\u003eSmall-Firm Impact\u003c\/p\u003e \u003cp\u003eThe Future of Specialisation\u003c\/p\u003e \u003cp\u003eDesign, Dataand Liveability: The Role of Technology Within the Future of an Expanded Profession\u003c\/p\u003e \u003cp\u003eEntrepreneurialism: Organisation and Leadership\u003c\/p\u003e \u003cp\u003eIntegrating Technology: Living Laboratories\u003c\/p\u003e \u003cp\u003eDeveloping New Technologies on the Product Scale\u003c\/p\u003e \u003cp\u003eFuturism and the Futureof Architecture\u003c\/p\u003e \u003cp\u003eMind the Gap: Architecture and the Absurdity of Self-Imposed Limitation\u003c\/p\u003e \u003cp\u003eOne Model\u003c\/p\u003e \u003cp\u003eShifting Definitions\u003c\/p\u003e \u003cp\u003eStructural Obstacles\u003c\/p\u003e \u003cp\u003eCautionary Tales\u003c\/p\u003e \u003cp\u003eA Provocation\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eCollaborative Networks of Robotic Construction\u003c\/p\u003e \u003cp\u003eREDEFINING THE ARCHITECT AS MASTER BUILDER\u003c\/p\u003e \u003cp\u003eTOOLKITS: MACHINE, SOFTWARE, CRAFT\u003c\/p\u003e \u003cp\u003eCOLLABORATIVE PLATFORM\u003c\/p\u003e \u003cp\u003ePLURAL SUBJECTS IN DESIGN\/ CONSTRUCTION PRACTICE\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eThe Distractionsof Disruptions: Technical Supply inan Era of Social Demand\u003c\/p\u003e \u003cp\u003eAdventures in Disruption\u003c\/p\u003e \u003cp\u003eTesting the Limits of the Design Business Model\u003c\/p\u003e \u003cp\u003eDirections of Disruption\u003c\/p\u003e \u003cp\u003eTurning the Direction of Practice\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eBetter Development: AlternativeValue Creation\u003c\/p\u003e \u003cp\u003eTeam and Project Organisation\u003c\/p\u003e \u003cp\u003eFirm Composition\u003c\/p\u003e \u003cp\u003eBuilding Community\u003c\/p\u003e \u003cp\u003eScaling to Change\u003c\/p\u003e \u003cp\u003eArchitectureat Scale: Reimagining One-Off Projects as Building Platforms\u003c\/p\u003e \u003cp\u003eEmbracing Technology\u003c\/p\u003e \u003cp\u003eVertical Integration\u003c\/p\u003e \u003cp\u003eProductised Design\u003c\/p\u003e \u003cp\u003eIntegrated Design\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAutomation andMachine Learningin Architecture: A New Agenda for Performance-Driven Design\u003c\/p\u003e \u003cp\u003ePLUGGING THE GAPS\u003c\/p\u003e \u003cp\u003eUNIFIED MACHINE LEARNING\u003c\/p\u003e \u003cp\u003eAnti-Entrepreneurs: Using Computation to Unscale Production\u003c\/p\u003e \u003cp\u003eBeginnings\u003c\/p\u003e \u003cp\u003eGenerative Jigsaw Puzzles: Computation + Craft\u003c\/p\u003e \u003cp\u003eKinematics Dress: Computation + Customisation\u003c\/p\u003e \u003cp\u003eBio-printing Organs: Computation + Interdisciplinarity\u003c\/p\u003e \u003cp\u003eComputation + Unscaling\u003c\/p\u003e \u003cp\u003eArchitects =Innovators(sometimes)Innovators ≠Entrepreneurs(most of the time)\u003c\/p\u003e \u003cp\u003eStructuring the Innovation Process\u003c\/p\u003e \u003cp\u003eNew Mediums\u003c\/p\u003e \u003cp\u003eNew Materials\u003c\/p\u003e \u003cp\u003eNew Scope\u003c\/p\u003e \u003cp\u003eInnovator or Entrepreneur?\u003c\/p\u003e \u003cp\u003eFrom Another Perspective: On Refl ection:Beautifully Disrupted Architectural Art\u003c\/p\u003e \u003cp\u003eAesthetic Encounters in the Contemporary City\u003c\/p\u003e \u003cp\u003ePsychic Mobility and Mirrors\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eContributors\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eDennis Shelden \u003c\/b\u003eis an Associate Professor at the School of Architecture at Georgia Tech and Director of the Digital Building Laboratory. He was previously Associate Professor of Practice in Design Computation at MIT's School of Architecture and Planning (2005–16). He is an expert in the application of digital technologies in building design and construction. He has lectured and written widely and is a frequent contributor to AD. He led the development of architect Frank Gehry's digital practice as Director of R\u0026amp;D and Director of Computing. He then co-founded Gehry Technologies, serving as Chief Technology Officer on the development of several software products and Project Executive on numerous ground-breaking building projects.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990208364773,"sku":"NP9781119555094","price":46.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119555094.jpg?v=1761786916","url":"https:\/\/k12savings.com\/products\/the-disruptors-isbn-9781119555094","provider":"K12savings","version":"1.0","type":"link"}