{"product_id":"the-digital-multinational-isbn-9780262046329","title":"The Digital Multinational","description":"\u003cb\u003eHow multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDigital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In \u003ci\u003eThe Digital Multinational\u003c\/i\u003e, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.\u003cbr\u003e \u003cbr\u003eKey to success, Nambisan and Luo explain, is the notion of \u003ci\u003etight and loose coupling\u003c\/i\u003e to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. \u003ci\u003eThe Digital Multinational\u003c\/i\u003e is an essential guide to competing in a business world driven by both globalization and deglobalization.Series Foreword ix\u003cbr\u003eForeword by Conny Braams xi\u003cbr\u003e1 Globalization in Transition in the Digital Age 1\u003cbr\u003e2 Digital Global Business Connectivity 27\u003cbr\u003e3 Connecting with Global Markets and Customers Digitally 49\u003cbr\u003e4 Connecting with Global Partners, Platforms, and Ecosystems Digitally 71\u003cbr\u003e5 Connecting with Foreign Subsidiaries and Managing Global Activities Digitally 91\u003cbr\u003e6 Connecting with Global Innovation and Knowledge Digitally 109\u003cbr\u003e7 Internationalizing Business Models Digitally 129\u003cbr\u003e8 Global Entrepreneurship in the Digital Age 141\u003cbr\u003e9 Managing Risks in Digital Global Business 155\u003cbr\u003e10 Digital Intelligence and Digital Resilience: Putting Digital Global Business Connectivity into Practice 175\u003cbr\u003eAcknowledgments 195\u003cbr\u003eNotes 199\u003cbr\u003eIndex 217“There is no doubt digital is changing our lives. And yet, just when we thought we’d seen it all, during the pandemic we saw an even faster pace of transformation across all walks of life. I highly recommend this insightful book to leaders across the globe as they navigate the new normal.”\u003cbr\u003e—\u003cb\u003eHarit Talwar, Chairman of Consumer Business, Goldman Sachs\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“In this thought-provoking book, Nambisan and Luo offer fresh conceptual and practical insights on how multinationals can manage the tensions that arise from globalization and deglobalization using digital strategies. You will come away with a clear understanding of the best options for your company to compete in the global arena. A superb book!”\u003cbr\u003e—\u003cb\u003eVijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth College; Executive Fellow, Harvard Business School; \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Streeet Journal\u003c\/i\u003e best-selling author\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“There are digital thinkers and globalization thinkers, but the topics are rarely found together. Nambisan and Luo have united them in this great book, which will allow decision-makers to balance the two most critical business trends of our age.”\u003cbr\u003e—\u003cb\u003eThomas H. Davenport, Distinguished Professor, Babson College, and Fellow, MIT Initiative on the Digital Economy; author of \u003ci\u003eThe AI Advantage\u003c\/i\u003e and \u003ci\u003eCompeting on Analytics\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“A very comprehensive and thoughtful book on how multinationals use digital technology to internally connect with their operations and activities as well as externally connect with their customers, markets, suppliers, and partners to balance globalization and localization.”\u003cbr\u003e—\u003cb\u003eJagdish N. Sheth, Charles Kellstadt Professor of Business, Goizueta Business School, Emory University\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“\u003ci\u003eThe Digital Multinationa\u003c\/i\u003e\u003cu\u003el\u003c\/u\u003e provides an essential update to international business concepts and frameworks for our increasingly digital world. Combining powerful concepts and rich examples, this book is essential reading for all those involved with international business.”\u003cbr\u003e—\u003cb\u003eGeorge S. Yip, Emeritus Professor, Imperial College Business School; author of \u003ci\u003eTotal Global Strategy\u003c\/i\u003e and \u003ci\u003eChina’s Next Strategic Advantage\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e“The intersection of globalization and the digital world have created massive opportunities and unique obstacles. In \u003ci\u003eThe Digital Multinational\u003c\/i\u003e, Nambisan and Luo explore the new normal and offer strategies and real-world examples to succeed as a global business. An important read!”\u003cbr\u003e\u003cb\u003e—Andrew Wilson, Chief Digital Officer, Microsoft\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eGold Axiom medal, International Business \/ Globalization category, 2023\u003c\/b\u003e\u003cb\u003eSatish Nambisan\u003c\/b\u003e, a globally recognized authority on innovation and digital strategy, is Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management at Case Western Reserve University. He is the author of \u003ci\u003eThe Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World\u003c\/i\u003e and other books. Prior to his academic career, he was an executive at Unilever. \u003cb\u003eYadong Luo\u003c\/b\u003e is Emery M. Findley Distinguished Chair and Professor of Management at the University of Miami. He is the author of \u003ci\u003eGlobal Dimensions of Corporate Governance\u003c\/i\u003e and other books.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46304481804517,"sku":"NP9780262046329","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262046329.jpg?v=1767739020","url":"https:\/\/k12savings.com\/products\/the-digital-multinational-isbn-9780262046329","provider":"K12savings","version":"1.0","type":"link"}