{"product_id":"the-credible-company-isbn-9780470274743","title":"The Credible Company","description":"In \u003ci\u003eThe Credible Company\u003c\/i\u003e, communication expert Roger D?Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today?s intellectual-capital assembly line, D?Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D?Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.  Preface: Why This Book is Important.  \u003cp\u003ePrologue: From Entitlement to Capital Asset.\u003c\/p\u003e \u003cp\u003e1. A Morality Tale.\u003c\/p\u003e \u003cp\u003e2. Information.\u003c\/p\u003e \u003cp\u003e3. Needs on the Job.\u003c\/p\u003e \u003cp\u003e4. Face-to-Face.\u003c\/p\u003e \u003cp\u003e5. Openness.\u003c\/p\u003e \u003cp\u003e6. Research.\u003c\/p\u003e \u003cp\u003e7. Marketplace.\u003c\/p\u003e \u003cp\u003e8. Strategy.\u003c\/p\u003e \u003cp\u003eEpilogue: A Profession at a Crossroads.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eThe Author.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e\"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change.\" (\u003cem\u003ePersonalfuhrung,\u003c\/em\u003e December 2008)  \u003c\/p\u003e\u003cp\u003eRoger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass. \u003c\/p\u003e   \u003cp\u003eThe Credible Company\u003c\/p\u003e \u003cp\u003eToday's organizations are undergoing revolutionary change—change that has turned their relationship with their employees upside down. With the onset of widespread downsizing, outsourcing, corporate reorganizations, and other transformations, employees in every company want to know, \"what's going to happen to me?\"—and those employees are increasingly skeptical, if not cynical, about the communication they receive at work. Company leaders and the communication professionals who advise them need to recognize the changed relationship in which talented and knowledgeable workers have become the very means of doing business in the Information Age. These changes in the contemporary workplace together constitute a revolution in an increasingly complex global economy.\u003c\/p\u003e \u003cp\u003eIn The Credible Company, communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D'Aprix explains, the internal communication task has taken on an unprecedented importance. Drawing on his experience as a corporate communication executive and consultant, the author offers a practical prescription for effective communication: INFORMS (as in a communication strategy that informs). Based on the principles of Information, Needs on the Job, Face-to-Face Communication, Openness, Research, Marketplace, and Strategy, INFORMS provides a winning formula for those with the insight and motivation to work for greater credibility within companies and other institutional organizations. Throughout the book, D'Aprix provides numerous illustrative examples from his rich consulting experience as lessons in what to do and what not to do in communicating with the workforce.\u003c\/p\u003e \u003cp\u003eFor the leaders and all others who carry the responsibility to make their organizations competitive and credible to the people they employ, The Credible Company will show how to reach today's skeptical workforce and provide the kind of workplace culture where people can flourish in the pursuit of worthwhile goals.\u003c\/p\u003e  \u003cp\u003ePraise for The Credible Company\u003c\/p\u003e \u003cp\u003e\"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise—by doing so they will make their workplaces more productive and honest.\"\u003cbr\u003e —Milton Moskowitz\u003c\/p\u003e \u003cp\u003ecoauthor, Fortune magazine's annual survey of \"The 100 Best Companies to Work For\"\u003c\/p\u003e \u003cp\u003e\"Understanding the 'power shift' of the American workplace as defined by Roger D'Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book.\"\u003cbr\u003e —Robert L. Dilenschneider\u003c\/p\u003e \u003cp\u003efounder and principal, The Dilenschneider Group\u003c\/p\u003e \u003cp\u003e\"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty-first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful—in this book, every sentence counts.\"\u003cbr\u003e —Dr. Rajeev Kumar\u003c\/p\u003e \u003cp\u003esenior consultant, Tata Management Training Centre, The Tata Group, India\u003c\/p\u003e \u003cp\u003e\"Roger D'Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it.\"\u003cbr\u003e —Bill Quirke\u003c\/p\u003e \u003cp\u003emanaging director, Synopsis Communication Consulting, London\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990200860901,"sku":"NP9780470274743","price":53.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470274743.jpg?v=1761786881","url":"https:\/\/k12savings.com\/products\/the-credible-company-isbn-9780470274743","provider":"K12savings","version":"1.0","type":"link"}