{"product_id":"the-cornell-school-of-hotel-administration-on-hospitality-isbn-9780470554999","title":"The Cornell School of Hotel Administration on Hospitality","description":"\u003cp\u003eThis cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDevelop and manage a multinational career and become a leader in the hospitality industry\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaximize profits from franchise agreements, management contracts, and leases\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand and predict customer choices, and motivate your staff to provide outstanding service\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eManage hospitality businesses and the real estate underlying the businesses\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eControl costs, coordinate branding strategy, and manage operations across multiple locations\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eForeword xi\u003cbr\u003e\u003ci\u003eMichael D. Johnson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Four Paths to Success in the Hospitality Industry 1\u003cbr\u003e\u003ci\u003eMichael C. Sturman, Jack B. Corgel, and Rohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 The Essence of Hospitality and Service 5\u003cbr\u003e\u003ci\u003eGiuseppe Pezzotti\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Success in Your Hospitality Career\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Preparing for a Successful Career in the Hospitality Industry 21\u003cbr\u003e\u003ci\u003eKate Walsh, Michael C. Sturman, and Bill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Listening Fast Track 37\u003cbr\u003e\u003ci\u003eJudi Brownell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Developing and Managing Your Multinational Career 52\u003cbr\u003e\u003ci\u003eJan Katz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Becoming a Leader in the Hospitality Industry 65\u003cbr\u003e\u003ci\u003eTimothy Hinkin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Success Through Operations and Service Excellence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Understanding and Predicting Customer Choices 83\u003cbr\u003e\u003ci\u003eRohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Guiding the Guest Experience 97\u003cbr\u003e\u003ci\u003eHaeEun Helen Chun\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Harnessing the Power of Your Culture for Outstanding Service 111\u003cbr\u003e\u003ci\u003eRobert Ford and Michael C. Sturman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 A Scientific Approach to Managing Hospitality Operations 127\u003cbr\u003e\u003ci\u003eGary M. Thompson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Motivating Your Staff to Provide Outstanding Service 142\u003cbr\u003e\u003ci\u003eMichael C. Sturman and Robert Ford\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 How to Build Service Quality into Your Operation 159\u003cbr\u003e\u003ci\u003eAlex M. Susskind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Demand Management 174\u003cbr\u003e\u003ci\u003eBill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Revenue Management for Enhanced Profitability: An Introduction for Hotel Owners and Asset Managers 192\u003cbr\u003e\u003ci\u003eChris Anderson and Sheryl Kimes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Competing Successfully with Other Hotels: The Role of Strategy 207\u003cbr\u003e\u003ci\u003eCathy A. Enz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16 Focus on Finance: Aiming for Restaurant Success 227\u003cbr\u003e\u003ci\u003eAlex M. Susskind and Rupert Spies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Success as a Real Estate and Business Owner\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Hospitality Property Ownership: Where You Fit in 247\u003cbr\u003e\u003ci\u003eJack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 18 Hospitality Properties: How Much to Pay if You’re Buying; How Much to Ask if You’re Selling 270\u003cbr\u003e\u003ci\u003eJack B. Corgel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 19 Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases 293\u003cbr\u003e\u003ci\u003eJan A. deRoos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 20 Developing and Renovating Hospitality Properties 309\u003cbr\u003e\u003ci\u003eJack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 Planning and Programming a Hotel 321\u003cbr\u003e\u003ci\u003eJan A. deRoos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 22 Measuring Hotel Risk and Financing 333\u003cbr\u003e\u003ci\u003ePeng Liu and Daniel Quan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Success Through Managerial Excellence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 23 Segmenting and Targeting Your Market: Strategies and Limitations 353\u003cbr\u003e\u003ci\u003eMichael Lynn\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 24 New Media: Connecting with Guests throughout the Travel Experience 370\u003cbr\u003e\u003ci\u003eLisa Klein Pearo and Bill Carroll\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 25 Building and Managing Your Brand 388\u003cbr\u003e\u003ci\u003eRobert J. Kwortnik\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 26 Hotel Revenue Management in an Economic Downturn 405\u003cbr\u003e\u003ci\u003eSheryl Kimes and Chris Anderson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 27 Addressing Employee Lawsuits 417\u003cbr\u003e\u003ci\u003eDavid Sherwyn and Paul E. Wagner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 28 Coordinating Information and Controlling Costs 430\u003cbr\u003e\u003ci\u003eGordon Potter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 29 Making the Most of Your Human Capital 444\u003cbr\u003e\u003ci\u003eJ. Bruce Tracey and Sean A. Way\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 30 You Can’t Move All Your Hotels to Mexico: Unions and the Hospitality Industry 455\u003cbr\u003e\u003ci\u003eDavid Sherwyn and Paul E. Wagner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 31 The Integrity Dividend in Hospitality Leadership 469\u003cbr\u003e\u003ci\u003eTony Simons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFinal Thoughts\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 32 Afterword: Where Do You Go from Here? 483\u003cbr\u003e\u003ci\u003eMichael C. Sturman, Jack B. Corgel, and Rohit Verma\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 487\u003c\/p\u003e  \u003cb\u003eMichael C. Sturman\u003c\/b\u003e is a Professor of Management and the Kenneth and Marjorie Blanchard Professor of Human Resources at Cornell University's School of Hotel Administration. His current research focuses on the impact of human resource management on organizational performance and other job performance issues. He has written over one hundred articles, and is coauthor of Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience.  \u003cp\u003e\u003cb\u003eJack B. Corgel\u003c\/b\u003e is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research. He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRohit Verma\u003c\/b\u003e is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). He has published over fifty articles in prestigious business journals, written numerous CHR research reports, and routinely presents at major industry con-ferences. He is coauthor of Operations and Supply Chain Management for the 21st Century.\u003c\/p\u003e  \u003cp\u003eThe world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry. Comprised of contributions from twenty-eight Cornell University faculty members, The Cornell School of Hotel Administration on Hospitality outlines all of the best practices and hospitality management strategies they teach to their students.\u003c\/p\u003e \u003cp\u003eCornell's book covers cutting edge thinking and practice within four key areas in the hospitality industry. The first section outlines your career path in hospitality. How do you break in? How do you develop yourself to become a leader? Learn the key skills, knowledge, and personality traits that will make this career a good fit for you. Section 2 explains how to attract the right customers, deliver the service they expect, and set the right price, all while managing employees to achieve your firm's goals.\u003c\/p\u003e \u003cp\u003eSection 3 focuses on how to achieve success by owning businesses, owning real estate underlying the businesses, or both, with an emphasis on profitability and cash flow. The final section covers the requirements for success at the corporate office: choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously.\u003c\/p\u003e \u003cp\u003eCornell University's School Of Hotel Administration, the first collegiate program in hospitality management, was founded in 1922. Today, it is regarded as the world leader in its field.\u003c\/p\u003e  \u003cp\u003eThis cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDevelop and manage a multinational career and become a leader in the hospitality industry\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaximize profits from franchise agreements, management contracts, and leases\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnderstand and predict customer choices, and motivate your staff to provide outstanding service\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eManage hospitality businesses and the real estate underlying the businesses\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eControl costs, coordinate branding strategy, and manage operations across multiple locations\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990199124197,"sku":"NP9780470554999","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470554999.jpg?v=1761786875","url":"https:\/\/k12savings.com\/products\/the-cornell-school-of-hotel-administration-on-hospitality-isbn-9780470554999","provider":"K12savings","version":"1.0","type":"link"}