{"product_id":"the-connectors-isbn-9781118156285","title":"The Connectors","description":"\u003cb\u003eLearn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals\u003c\/b\u003e  \u003cp\u003eIn today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? \u003ci\u003eThe Connectors\u003c\/i\u003e shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.\u003c\/p\u003e \u003cp\u003eEveryone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Connectors\u003c\/i\u003e presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStop networking and start truly connecting\u003c\/li\u003e \u003cli\u003eCreate an avalanche of referrals and an army of happy customers\u003c\/li\u003e \u003cli\u003eBecome a \"connector,\" even if you’ve never been a \"people person\"\u003c\/li\u003e \u003cli\u003eFind your social IQ—and improve it\u003c\/li\u003e \u003cli\u003ePut relationship-building principles to work daily\u003c\/li\u003e \u003cli\u003eFocus on others and reap the rewards yourself\u003c\/li\u003e \u003cli\u003eAsk the right questions—and sell without selling\u003c\/li\u003e \u003cli\u003eDifferentiate yourself through the impact you have on others\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn \u003ci\u003eThe Connectors\u003c\/i\u003e, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.\u003c\/p\u003e  Introduction ix  \u003cp\u003e\u003cb\u003ePART I\u003c\/b\u003e \u003cb\u003eWinning Business with Relationships.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1 The Common Denominator of Greatness and Success: It’s Not Money, It's People! 3\u003c\/p\u003e \u003cp\u003eCHAPTER 2 You Can Be a Connector Even If You're Not a Natural People Person: How Social Intelligence Makes a Major Difference in Business 19\u003c\/p\u003e \u003cp\u003eCHAPTER 3 The Connector IQ Assessment: Am I Socially Intelligent? 31\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Red Zone Connectors Formula: The Principles for Building Valuable Relationships 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II\u003c\/b\u003e \u003cb\u003eHow Do They Do It? The 5 Traits of Connectors.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Develop a True \"What's in It for Them\" Mentality: Focusing on Others Brings More for You 53\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Listen! Curiously Listen! 65\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Important Questions to Ask That Attract Connections 83\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Getting the Sale to Close Itself: Using Creative Strategies to Sell Without Selling 96\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Create a Memorable Experience: Differentiating Yourself by the Impact You Leave on Others 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III\u003c\/b\u003e \u003cb\u003eApplying the 5 Connector Traits.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Gain a Stream of Profitable Referrals: The Litmus Test for Relationship Success 125\u003c\/p\u003e \u003cp\u003eCHAPTER 11 The Employee Connection: The Critical Factor in Creating Clients for Life 138\u003c\/p\u003e \u003cp\u003eCHAPTER 12 I Don't Have Time to Connect! Finding the Time to Connect with an Already Busy Schedule 147\u003c\/p\u003e \u003cp\u003eCHAPTER 13 Find a Mentor: The Influence that Leads, Motivates and Holds You Accountable 154\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Women's Organizations: Fulfilling a Unique Need for Women to Connect 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV\u003c\/b\u003e \u003cb\u003ePower Tools for Relationship Building.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 15 How to Get the Most from Outlook, ACT, and Other CRM Software: Strategies for Organizing and Tracking Relationships 175\u003c\/p\u003e \u003cp\u003eCHAPTER 16 Christmas Cards Don't Work: Meaningful Strategies for Keeping in Touch 182\u003c\/p\u003e \u003cp\u003eCHAPTER 17 Using Speaking Skills to Develop Relationships: Simple Strategies to Connect Powerfully When Speaking to Small and Large Groups 191\u003c\/p\u003e \u003cp\u003eCHAPTER 18 Connecting through Social Media Technology: How to Get the Most Out of Facebook, LinkedIn, and Other Social Networking Sites 200\u003c\/p\u003e \u003cp\u003eCHAPTER 19 The Contrarian Networking Strategy: Create Truly Effective Networking Not Focused on Networking 212\u003c\/p\u003e \u003cp\u003eCHAPTER 20 Coaching Your Way through to Better Relationships: A Self-Coaching Exercise for Improving Business Relationships 222\u003c\/p\u003e \u003cp\u003eCHAPTER 21 Financial Advisor Relationship Strategies: A Niche-Based Look at Connecting with Dramatic Sales Results 235\u003c\/p\u003e \u003cp\u003eNotes 248\u003c\/p\u003e \u003cp\u003eIndex 251\u003c\/p\u003e \u003cb\u003eMaribeth Kuzmeski,\u003c\/b\u003e MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.  \u003cp\u003ePRAISE FOR THE CONNECTORS\u003c\/p\u003e \u003cp\u003e\"The Connectors is truly a book after my own heart! Across the world, BNI has been built on similar concepts. This great book takes an in-depth look at what it takes to create valuable business relationships. It's packed with advice that will help you improve your current relationships and create great new ones.\"—Dr. Ivan Misner, founder and chairman, BNI; New York Times bestselling author\u003c\/p\u003e \u003cp\u003e\"The Connectors helps readers put their best self forward to create strong, positive, profitable relationships. In a world where who you know and who knows you matters, Kuzmeski's great advice will help you lay the groundwork for building relationships that last.\"—Jon Gordon, author of the international bestseller The Energy Bus and Training Camp\u003c\/p\u003e \u003cp\u003e\"Ineffective connectors do not make great leaders. They do not make great entrepreneurs. They do not make great salespeople. And so on. In The Connectors, Kuzmeski presents her relationship-building formula and then chapter by chapter shows readers how to use their relationships and connections with others to take their business life to the next level. It's great advice from which we can all learn.\"—Quint Studer, CEO and founder of Studer Group®; bestselling author of Results That Last and Hardwiring Excellence\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990194503909,"sku":"NP9781118156285","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118156285.jpg?v=1761786867","url":"https:\/\/k12savings.com\/products\/the-connectors-isbn-9781118156285","provider":"K12savings","version":"1.0","type":"link"}