{"product_id":"the-business-of-event-planning-isbn-9780470831885","title":"The Business of Event Planning","description":"\u003cb\u003ePractical tools and expert advice for professional event planners\u003c\/b\u003e  \u003cp\u003eBefore planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.\u003c\/p\u003e \u003cp\u003eIts comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Strategic Planning of Event Design 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExternal Objectives 2\u003c\/p\u003e \u003cp\u003eInternal Objectives 4\u003c\/p\u003e \u003cp\u003eDay One Client Itinerary 12\u003c\/p\u003e \u003cp\u003eDay Two Client Itinerary 15\u003c\/p\u003e \u003cp\u003eDay Three Client Itinerary 19\u003c\/p\u003e \u003cp\u003eDay Four Client Itinerary 21\u003c\/p\u003e \u003cp\u003eDay Five Client Itinerary 23\u003c\/p\u003e \u003cp\u003eDay Six Client Itinerary 24\u003c\/p\u003e \u003cp\u003eDay Seven Client Itinerary 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Preparing the Proposal 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Proposal Request 28\u003c\/p\u003e \u003cp\u003eThe Qualification Meeting 29\u003c\/p\u003e \u003cp\u003eThe Proposal 30\u003c\/p\u003e \u003cp\u003eProposal Preparation: The Initial Steps 31\u003c\/p\u003e \u003cp\u003eMaking Contact With Key Suppliers 33\u003c\/p\u003e \u003cp\u003eProposal Preparation 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: The Body of the Proposal 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCover Letter 49\u003c\/p\u003e \u003cp\u003eDestination Review 53\u003c\/p\u003e \u003cp\u003eTransportation Requirements 59\u003c\/p\u003e \u003cp\u003eHotel Information 63\u003c\/p\u003e \u003cp\u003eDay-by-Day Detailed Itinerary 75\u003c\/p\u003e \u003cp\u003eGrid 85\u003c\/p\u003e \u003cp\u003eCost Summary Sheet 86\u003c\/p\u003e \u003cp\u003eDetailed Program Inclusions 87\u003c\/p\u003e \u003cp\u003eProgram Options and Enhancements 109\u003c\/p\u003e \u003cp\u003eCompany Profile 113\u003c\/p\u003e \u003cp\u003eReferences 113\u003c\/p\u003e \u003cp\u003eBackup Material 114\u003c\/p\u003e \u003cp\u003eBringing It All Together 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Management Fees 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFour Types of Fees 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Contractual Negotiations With Suppliers 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegotiating With Suppliers 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Client Contracts 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Three Rules of Contracts 172\u003c\/p\u003e \u003cp\u003eAreas Covered in the Client Contract 173\u003c\/p\u003e \u003cp\u003ePayment 174\u003c\/p\u003e \u003cp\u003eLiability and Responsibility 177\u003c\/p\u003e \u003cp\u003eDates and Other Details 180\u003c\/p\u003e \u003cp\u003eFood and Beverage Hazards 182\u003c\/p\u003e \u003cp\u003eTechnical Riders and Other Requirements 185\u003c\/p\u003e \u003cp\u003eDoing Your Homework 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Safety and Security 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTravel Information 194\u003c\/p\u003e \u003cp\u003eChecklists for Out of Town Events 198\u003c\/p\u003e \u003cp\u003eEnsuring Client Safety 199\u003c\/p\u003e \u003cp\u003eOther Safety Issues 202\u003c\/p\u003e \u003cp\u003eNew Areas of Consideration for Safety and Security 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Event Planning Technology Tools and Emerging Trends 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvent Planning Technology Options 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Multicultural and Foreign Event Planning 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLocal Customs, Protocol and Etiquette 222\u003c\/p\u003e \u003cp\u003eReligious Beliefs 227\u003c\/p\u003e \u003cp\u003eLocal Cultural and Political Matters 227\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Event and Program Branding 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablishing a Brand 231\u003c\/p\u003e \u003cp\u003eThe Branded Image 235\u003c\/p\u003e \u003cp\u003eProgram Branding 236\u003c\/p\u003e \u003cp\u003eThe Branding Commitment 239\u003c\/p\u003e \u003cp\u003eProtecting the Client’s Image and Standards 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Conclusion 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSample Proposal\/Senior Management 276\u003c\/p\u003e \u003cp\u003eSample Proposal\/Incentive Sales Group 312\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e  \u003cb\u003eJudy Allen\u003c\/b\u003e is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for \u003ci\u003eBeauty and the Beast\u003c\/i\u003e, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for \u003ci\u003eFiddler on the Roof\u003c\/i\u003e.\u003cbr\u003e Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.\u003cbr\u003e The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.\u003cbr\u003e Allen, and her 2jproductions (\u003ca href=\"http:\/\/www.2jproductions.com\/\"\u003ewww.2jproductions.com\u003c\/a\u003e) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living\u003csup\u003eTM\u003c\/sup\u003e (\u003ca href=\"http:\/\/www.sensualhomeliving.com\/\"\u003ewww.sensualhomeliving.com\u003c\/a\u003e) and other initiatives.\u003cbr\u003e \u003cbr\u003e  Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chance. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan, and be prepared for the unexpected.  \u003cp\u003e\u003ci\u003eThe Business of Event Planning\u003c\/i\u003e covers all the behind-the-scenes aspects of special events, whether it's an event for thousands or a handful of guests. Before any thought is given to the timing or location of the event, before the menus are selected and the decor designed, there are strategic objectives to be determined, proposals to be written, fees and contracts to be negotiated, and saftey issues to be considered.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Business of Event Planning\u003c\/i\u003e helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to prepare winning proposals, and how to understand them if you're the client.\u003c\/li\u003e \u003cli\u003eHow to determine management fees and negotiate contracts.\u003c\/li\u003e \u003cli\u003eThe safety issues that every event planner needs to take into consideration.\u003c\/li\u003e \u003cli\u003eDesigning events in multicultural settings.\u003c\/li\u003e \u003cli\u003eNew technology that makes operations more efficient (such as online registration and response management, database project management tools, videoconferencing and virtual meetings, and more).\u003c\/li\u003e \u003cli\u003ePractical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists.\u003c\/li\u003e \u003cli\u003eA detailed case study that runs throughout the book-- one company that is organizing two very different events.\u003c\/li\u003e \u003cli\u003eFeatures a companion website with forms from the book, as well as additional material. Visit www.wiley.ca\/go\/event_planning.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Business of Event Planning\u003c\/i\u003e provides indispensable tools and strategies for anyone who has to plan an event:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProfessional event and meeting planners—seasoned veterans or beginners\u003c\/li\u003e \u003cli\u003eClients who are dealing with planners, suppliers, and consultants\u003c\/li\u003e \u003cli\u003ePublic relations and communications companies\u003c\/li\u003e \u003cli\u003eMarketing and corporate communications professionals\u003c\/li\u003e \u003cli\u003eFundraisers and not-for-profit organizations\u003c\/li\u003e \u003cli\u003eProfessionals and students in the hospitality and entertainment industries\u003c\/li\u003e \u003c\/ul\u003e  \"\u003ci\u003eThe Business of Event Planning\u003c\/i\u003e is a must-read for those in the event planning business. Strategic in through and design and user-friendly in presentation, it literally tells you the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry.\" \u003cbr\u003e  — \u003ci\u003ePeggy Whitman, President, Society of Incentive \u0026amp; Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards\u003c\/i\u003e \u003cp\u003e\"As more and more administrative professionals are assigned meeting planning responsibilities, there needs to be an easy-to-understand, fool-proof, quick read by someone who has been there and done it successfully. Written for anyone who has to prepare dynamite meetings and special events, \u003ci\u003eThe Business of Event Planning\u003c\/i\u003e is your Bible and a must-have desktop reference. Thank, Judy Allen! You saved the day!\"\u003cbr\u003e  — \u003ci\u003eSusan Fenner Ph.D., Manager, Education and Professional Development, International Association of Administration Professionals (IAAP)\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere.\"\u003cbr\u003e  — \u003ci\u003eLeslie McNabb, Senior Manager Event Planning, Scotia Capital\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePRAISE FOR JUDY ALLEN'S FIRST BOOK \u003ci\u003eEvent Planning\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Allen is a good teacher. Wise planners will add \u003ci\u003eEvent Planning\u003c\/i\u003e to their personal reference library as a useful working guide.\"\u003cbr\u003e  — \u003ci\u003eMeeting Professional Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.\"\u003cbr\u003e  — \u003ci\u003eSuccess Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eEvent Planning\u003c\/i\u003e gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.\"\u003cbr\u003e  — \u003ci\u003eSales Promotion Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"A guide to well planned events. \u003ci\u003eEvent Planning\u003c\/i\u003e is a must for any PR maven.\"\u003cbr\u003e  — \u003ci\u003eMarketing Magazine\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990179299557,"sku":"NP9780470831885","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470831885.jpg?v=1761786807","url":"https:\/\/k12savings.com\/products\/the-business-of-event-planning-isbn-9780470831885","provider":"K12savings","version":"1.0","type":"link"}