{"product_id":"the-business-of-being-the-best-isbn-9781118060100","title":"The Business of Being the Best","description":"\u003cb\u003eHow the very best get to—and stay at—the top\u003c\/b\u003e  \u003cp\u003eFrom the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field—CNN dubbed her \"the female Jerry Maguire\"—but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like \"the best.\"\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBreaks success into accessible strategies like smart negotiation, likability, and personal brand-building\u003c\/li\u003e \u003cli\u003eFeatures interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach\u003c\/li\u003e \u003cli\u003eConnects high performance to values by showing how the best give back\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNo matter what you do or what game you play, Fletcher's authoritative and inspirational look at the top 1 percent will help you win.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e1 The Quest to Become the Best 1\u003c\/p\u003e \u003cp\u003e2 Negotiate Everything 19\u003c\/p\u003e \u003cp\u003e3 Communicate Your Way to Success 71\u003c\/p\u003e \u003cp\u003e4 Develop Your Likability 95\u003c\/p\u003e \u003cp\u003e5 Give Back 113\u003c\/p\u003e \u003cp\u003e6 Lead Like the Best 131\u003c\/p\u003e \u003cp\u003e7 Build a Personal Brand 155\u003c\/p\u003e \u003cp\u003eNotes 177\u003c\/p\u003e \u003cp\u003eAcknowledgments 181\u003c\/p\u003e \u003cp\u003eAbout the Author 183\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e  “Molly Fletcher is a fierce negotiator, sports business owner, and brilliant business mind. I highly recommend \u003ci\u003eThe Business of Being the Best.\u003c\/i\u003e”\u003cbr\u003e \u003cb\u003e—Roger Staubach\u003c\/b\u003e  \u003cp\u003e“Molly Fletcher is an MVP sports agent, and that's why I trusted her during my Major League Baseball career. Read this book and embrace the advice inside. It will teach you important skills and tactics you need to know to excel—not just at the negotiation tableor in your career, but in other aspects of your life.”\u003cbr\u003e \u003cb\u003e—John Smoltz, former pitcher, Atlanta Braves; winner, Cy Young Award\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Molly Fletcher breaks down the keys to being the best to their core elements. She then takes it a step further by providing examples and practical tips that anyone can apply to succeed in business and life. There's something for everyone in this book.”\u003cbr\u003e \u003cb\u003e—Arthur M. Blank, owner, Atlanta Falcons; founder, Home Depot\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Anyone trying to be the best needs all the help they can get. Molly Fletcher and her book can provide just that help. \u003ci\u003eThe Business of Being the Best\u003c\/i\u003e is a must-read for high achievers.”\u003cbr\u003e \u003cb\u003e—Jim Kennedy, chairman, Cox Enterprises, Inc.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“This is a must-read. It is compelling and destined to be a classic. Molly Fletcher has given you a gift with \u003ci\u003eThe Business of Being the Best,\u003c\/i\u003e and best of all, she practices what she preaches.”\u003cbr\u003e \u003cb\u003e—Tom Izzo, head men's basketball coach, Michigan State University\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Informative, tactical, and executable, \u003ci\u003eThe Business of Being the Best\u003c\/i\u003e will inspire and enhance you. Buy it, read it, and implement it in your life.”\u003cbr\u003e \u003cb\u003e—Kathy Betty, former owner, Atlanta Dream (WNBA)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“If there's anybody who knows what it means to be the best, it's Molly Fletcher. In \u003ci\u003eThe Business of Being the Best\u003c\/i\u003e she shares wisdom that inspires, encourages, and empowers readers to be the best professional, best parent, and basically best person they can be. This book is a gift.”\u003cbr\u003e \u003cb\u003e—Ernie Johnson Jr., sportscaster, TNT\/TBS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Business of Being the Best\u003c\/i\u003e unlocks valuable traits for the go-getters and change agents. The stories are compelling, the messages are clear, and passion for business and life comes through in every story. I hope millions read and get inspired!”\u003cbr\u003e \u003cb\u003e— Edie Fraser, senior consultant, Diversified Search\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Business of Being The Best\u003c\/i\u003e is a diamond mine of insight. Filled with gems from the world's most successful leaders, this invaluable guide will make your business glitter and your career shine.”\u003cbr\u003e \u003cb\u003e— Joey Reiman, CEO, BrightHouse; author, \u003ci\u003eThinking for a Living\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMolly Fletcher\u003c\/b\u003e is a top-rated sports agent, entrepreneur, speaker, author, and business columnist. Her influence as an agent crosses multiple generations, sports categories, and athletes, including Major League Baseball stars, NBA coaches, PGA and LPGA golfers, NCAA basketball and football coaches, and media personalities. She has been featured in \u003ci\u003eSports Illustrated, USA Today\u003c\/i\u003e, and the \u003ci\u003eWashington Post\u003c\/i\u003e and has appeared on ESPN, CNN, Fox, and NBC, among others.  \u003c\/p\u003e\u003cp\u003eFor more information, please visit www.mollyfletcher.com or follow her on Twitter via @mollyfletcher.   \u003c\/p\u003e\u003cp\u003e\"Molly Fletcher is a fierce negotiator, sports business owner, and brilliant business mind. I highly recommend \u003ci\u003eThe Business of Being the Best\u003c\/i\u003e.\"\u003cbr\u003e — \u003cb\u003eROGER STAUBACH\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eFROM THE arenas of professional sports to the boardrooms of major businesses, top performers dominate every field. How do they do it? Is it luck, circumstance, or are there traits and behaviors that propel the highest achievers to the top 1 percent? \u003c\/p\u003e\u003cp\u003eFew people are better positioned to answer this question than Molly Fletcher. Dubbed by CNN \"the female Jerry Maguire,\" Fletcher rose to the top of a tough, male-dominated field to become a leading sports agent with unique access to hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Whether at the contract negotiation table with a team's top brass or behind the scenes with her players, Fletcher knows what makes high achievers tick. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Business of Being the Best\u003c\/i\u003e draws on her conversations with legends like Arthur Blank, the founder of Home Depot and the owner of the Atlanta Falcons; John Smoltz, celebrated pitcher and winner of baseball's Cy Young Award; Hall of Fame quarterback Roger Staubach; and basketball National Championship coach Tom Izzo. Their stories create an invaluable playbook, and Fletcher tells us exactly how anyone can put their strategies to work. Peak performers understand that everything is a negotiation and push the bottom line accordingly. Fletcher knows as well as anyone how to drive a hard bargain—she has managed sports contracts worth a cumulative $500 million—and the genuine trust and rapport of her method guarantees top-notch results in any kind of deal. Negotiation is just the beginning, and Fletcher demystifies a wide range of tactics of the top 1 percent, from effective personal branding to likeability, to giving back to your community. \u003c\/p\u003e\u003cp\u003eNo matter what you do, or why you do it, if you want to get better, \u003ci\u003eThe Business of Being the Best\u003c\/i\u003e is the authoritative guide to help you win like a champion.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990179266789,"sku":"NP9781118060100","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118060100.jpg?v=1761786806","url":"https:\/\/k12savings.com\/products\/the-business-of-being-the-best-isbn-9781118060100","provider":"K12savings","version":"1.0","type":"link"}