{"product_id":"the-business-of-being-social-2nd-edition-isbn-9781780591452","title":"The Business of Being Social 2nd Edition","description":"\u003cb\u003eWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eLearn how to understand and utilize social media for business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFrom the basics to the most complex issues \u003ci\u003eThe Business of Being Social\u003c\/i\u003e breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential.\u003cbr\u003e\u003cbr\u003eWhether you’re a business owner or need social media for marketing to set up new social media channels such as \u003cb\u003ePinterest\u003c\/b\u003e or \u003cb\u003eYouTube\u003c\/b\u003e, build your community or find out how to use keywords and SEO, \u003ci\u003eThe Business of Being Social\u003c\/i\u003e covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, \u003ci\u003eThe Business of Being Social\u003c\/i\u003e is your one-stop guide to the ins and outs of social media. Learn how to:\u003cul\u003e\n\u003cli\u003e Create a viable social media strategy\u003c\/li\u003e\n\u003cli\u003e Build and use channels such as \u003cb\u003eTwitter\u003c\/b\u003e, \u003cb\u003eFacebook\u003c\/b\u003e and \u003cb\u003eLinkedIn\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e Create customised apps, communities and use keywords\u003c\/li\u003e\n\u003cli\u003e Monitor any activity such as paid-for advertising\u003c\/li\u003e\n\u003cli\u003e Understand your audience and what content they want\u003c\/li\u003e\n\u003cli\u003e Integrate your social media activity into your marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eDiscover the secrets to social media for your business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published \u003ci\u003eThe Business of Being Social\u003c\/i\u003e.\" \u003ci\u003eThe Good Web Guide\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book.\" \u003ci\u003eBirds on the Blog\u003c\/i\u003e","brand":"Crimson","offers":[{"title":"Default Title","offer_id":44896576012517,"sku":"NP9781780591452","price":24.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/the-business-of-being-social-2nd-edition-isbn-9781780591452","provider":"K12savings","version":"1.0","type":"link"}