{"product_id":"the-breakthrough-challenge-isbn-9781118539699","title":"The Breakthrough Challenge","description":"\u003cp\u003eThe world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. \u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of \u003ci\u003eThe Huffington Post\u003c\/i\u003e; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.\u003c\/p\u003e \u003cp\u003eChange-as-usual strategies are not enough to move business from breakdowns to breakthroughs. \u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.\u003c\/p\u003e \u003cp\u003eForeword ix\u003cbr\u003e\u003ci\u003eSir Richard Branson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eIntroduction: Profit from Tomorrow’s Bottom Line 1\u003c\/p\u003e \u003cp\u003e1 Adopt the Right Aspirations 23\u003c\/p\u003e \u003cp\u003e2 Create New Corporate Structures 39\u003c\/p\u003e \u003cp\u003e3 Apply True Accounting Principles 55\u003c\/p\u003e \u003cp\u003e4 Calculate True Returns 71\u003c\/p\u003e \u003cp\u003e5 Embrace Well-Being 87\u003c\/p\u003e \u003cp\u003e6 Level the Playing Field 107\u003c\/p\u003e \u003cp\u003e7 Pursue Full Transparency 123\u003c\/p\u003e \u003cp\u003e8 Redefine Education 143\u003c\/p\u003e \u003cp\u003e9 Learn from Nature’s Model 167\u003c\/p\u003e \u003cp\u003e10 Keep the Long Run in Mind 179\u003c\/p\u003e \u003cp\u003eConclusion: Get Ready to BreakThrough 193\u003c\/p\u003e \u003cp\u003eNotes 211\u003c\/p\u003e \u003cp\u003eAcknowledgments 229\u003c\/p\u003e \u003cp\u003eAbout the Authors 235\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJohn Elkington\u003c\/b\u003e has worked for forty years in the environmental, sustainability, and social innovation fields. He has cofounded four companies, sits on more than twenty boards or advisory boards, and is a founding advisor of The B Team advisory board. He is the author or coauthor of nineteen books, including \u003ci\u003eThe Power of Unreasonable People\u003c\/i\u003e. He has received awards from the UN, the Skoll Foundation, \u003ci\u003eFast\u003c\/i\u003e \u003ci\u003eCompany\u003c\/i\u003e, the Rockefeller Foundation, and others. John lives in London. \t \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJochen Zeitz\u003c\/b\u003e is cofounder and cochairman of The B Team. He is a director at Kering (formerly PPR) and chairman of the board's sustainable development committee, after having been CEO of the Sport \u0026amp; Lifestyle division and chief sustainability officer (CSO). Previously, he served eighteen years as chairman and CEO of Puma. He was the youngest CEO in German history to head a public company. He is a board member of Harley-Davidson and Wilderness Safaris and is coauthor of \u003ci\u003eThe Manager and the Monk\u003c\/i\u003e (Jossey-Bass, 2012), which has appeared in fifteen languages. Among other awards, he was named the \u003ci\u003eFinancial\u003c\/i\u003e \u003ci\u003eTimes\u003c\/i\u003e Strategist of the Year three years in a row. Jochen lives in Switzerland and Kenya.  \u003c\/p\u003e\u003cp\u003eFor more information, please visit www.thebreakthroughchallenge.com and follow the authors on Twitter via @VolansJohn and @JochenZeitz.   \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e has enormous potential to bring out the best in us—as all good challenges do. Leaders in all sectors, around the world, must recognize the need for a collective, concerted effort.\"\u003cbr\u003e \u003cb\u003e—from the foreword by Sir Richard Branson\u003c\/b\u003e \t \u003c\/p\u003e\u003cp\u003eThe world's most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. \t \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e is both an inspiring call to action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. \u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of \u003ci\u003eThe Huffington Post\u003c\/i\u003e; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. \t \u003c\/p\u003e\u003cp\u003eChange-as-usual strategies are not enough to move business from breakdowns to breakthroughs. \u003ci\u003eThe Breakthrough Challenge\u003c\/i\u003e shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990177988837,"sku":"NP9781118539699","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118539699.jpg?v=1761786801","url":"https:\/\/k12savings.com\/products\/the-breakthrough-challenge-isbn-9781118539699","provider":"K12savings","version":"1.0","type":"link"}