{"product_id":"the-blueprint-for-franchising-a-business-isbn-9780471856177","title":"The Blueprint For Franchising A Business","description":"Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise. Franchising in Today's Economy.\u003cbr\u003e \u003cbr\u003e The Rise of a Marketing System.\u003cbr\u003e \u003cbr\u003e Evaluating Yourself as a Franchisor.\u003cbr\u003e \u003cbr\u003e Is your Business Franchisable?\u003cbr\u003e \u003cbr\u003e The Five Factors for Franchise Success.\u003cbr\u003e \u003cbr\u003e The Rewards of Franchising.\u003cbr\u003e \u003cbr\u003e The Disadvantages of Franchising.\u003cbr\u003e \u003cbr\u003e Structuring your Franchise--An Overview.\u003cbr\u003e \u003cbr\u003e Defining your Franchise Offering: Some Basic Elements.\u003cbr\u003e \u003cbr\u003e What Obligations to Assume: The Franchisor as Servant.\u003cbr\u003e \u003cbr\u003e Controlling your Franchise System.\u003cbr\u003e \u003cbr\u003e Selling your Franchise.\u003cbr\u003e \u003cbr\u003e One Last Look at Legalities.\u003cbr\u003e \u003cbr\u003e Selected Management Issues.  \u003cp\u003eSteven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990175760613,"sku":"NP9780471856177","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471856177.jpg?v=1761786794","url":"https:\/\/k12savings.com\/products\/the-blueprint-for-franchising-a-business-isbn-9780471856177","provider":"K12savings","version":"1.0","type":"link"}