{"product_id":"the-bling-dynasty-isbn-9781118950296","title":"The Bling Dynasty","description":"\u003cb\u003eWhy the luxury market's fate rests in Chinese wallets\u003c\/b\u003e  \u003cp\u003eThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.\u003c\/p\u003e \u003cp\u003eThis book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.\u003c\/p\u003e \u003cp\u003eAs an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.\u003c\/p\u003e \u003cp\u003eReaders will:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Western brands developed in Asia and the challenges they are met with, notably ubiquity\u003c\/li\u003e \u003cli\u003eLearn why Chinese are purchasing luxury items abroad and what it means for the future of the sector\u003c\/li\u003e \u003cli\u003eGain insights on why there are no Chinese luxury brands challenging Western models\u003c\/li\u003e \u003cli\u003eRealize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eChina's big spenders are increasingly mobile and this is affecting key markets. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003eList of Terms xiii\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003eIntroduction: The New Silk Road xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: West Goes East 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Eastern Promises, Delivered 3\u003c\/p\u003e \u003cp\u003eChapter 2: The Only Way Is Up 31\u003c\/p\u003e \u003cp\u003eChapter 3: Another French Paradox 53\u003c\/p\u003e \u003cp\u003eChapter 4: Deconstructing the Myth 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: East Goes West 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: The Trouble with Travel 95\u003c\/p\u003e \u003cp\u003eChapter 6: Why Chinese Travel and Where To 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: East Meets East 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Are Chinese Brands a Threat to Western Models? 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: The World Meets 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Pop Culture, Value for Money and Globalisation 163\u003c\/p\u003e \u003cp\u003eChapter 9: The Chinese Luxury Empire 183\u003c\/p\u003e \u003cp\u003eChapter 10: All In: Coach, Apple and the Cosmetic Surgeon 197\u003c\/p\u003e \u003cp\u003eConclusion: The Bling Supremacy 211\u003c\/p\u003e \u003cp\u003eEpilogue: What Is True Luxury? 213\u003c\/p\u003e \u003cp\u003eAppendix A: Luxury Goods Basics 219\u003c\/p\u003e \u003cp\u003eAppendix B: China Statistics 225\u003c\/p\u003e \u003cp\u003eIndex 227\u003c\/p\u003e  \u003cp\u003e\"China's volatile demand for luxury has left industry executives scratching their heads. How much longer will anti-corruption measures weigh on sales? Are Chinese becoming more value-driven as they travel more and more sophisticated? Ultimately, how should global luxury brands set their pricing, supply, store openings and digital strategy to capture Chinese consumers? \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is an insightful read for luxury managers, consultants and anyone who wants to understand consumption trends and China's role in shaping them. As a former marketing manager in the industry, author Erwan Rambourg understands how the brands operate inside and out. As a co-head of global consumer and retail equity research at HSBC, he has taken his analytic depth to his first book, filing it with interesting numbers and interviews with executives. Mr. Rambourg has a unique background as a Frenchman growing up in the U.S. and being based in Hong Kong for the past 4 years has given him a front-seat view of how the Chinese consumers operate and a broad perspective of the often opaque global world of luxury.\" - \u003cb\u003eWei Gu\u003c\/b\u003e, \u003ci\u003eWall Street Journal\u003c\/i\u003e editor for China Wealth and Luxury\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe Bling Dynasty\u003c\/i\u003e puts doubters of China’s appetite for luxury goods to the back of the queue. Erwan Rambourg’s clever use of avatars to portray the true nature and extent of the huge desire for luxury goods in China makes this an informative but also easy read. It is a must for anyone hoping to understand what drives the consumers of the world's second largest economy. Rambourg, based in Hong Kong at HSBC, is one of the leading experts on the luxury goods sector and in \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e he successfully combines well researched data with access to the real shoppers on the street.” - \u003cb\u003eLaura Chesters\u003c\/b\u003e, business reporter and luxury goods specialist at \u003ci\u003eLondon Evening Standard\u003c\/i\u003e and \u003ci\u003eThe Independent\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Erwan Rambourg adopts an engaging, conversational voice to explain the complexities of the Chinese market – as if inviting his readers to a dinner party at his Hong Kong flat. He answers the questions on so many minds with clear explanations peppered with parables, literary references, hard data and genuine, wide-eyed discovery.” - \u003cb\u003eMiles Socha\u003c\/b\u003e, European editor of \u003ci\u003eWomen’s Wear Daily\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“In this book Erwan Rambourg has managed to combine his vast knowledge of the luxury goods sector with ideas drawn from his personal experience as a westerner who has re-located to Hong Kong. The result is an interesting and entertaining viewpoint of the Chinese consumer and of the Luxury goods world in general. In a simple but efficient manner the book covers an important and current issue in a way which allows the reader to view the dynamics of the world of luxury goods from an unusual perspective. I particularly enjoyed being able to re-visit, through the book, some of the feelings that I have experienced during my many visits to Asia.” - \u003cb\u003eDiego Della Valle\u003c\/b\u003e, Tod’s Group Chairman and CEO\u003c\/p\u003e \u003cp\u003e“Erwan Rambourg knows the luxury goods industry inside out. His on-the-ground work in China yields deep insights into the mindset of the local consumer and a clear analysis of the unparalleled opportunities this market offers to attractive, global brands.” - \u003cb\u003eClaus-Dietrich Lahrs\u003c\/b\u003e, Chief Executive Officer HUGO BOSS AG\u003c\/p\u003e \u003cp\u003e“Erwan Rambourg is both a marketer, an analyst and a thinker and has used his broad experience of the luxury industry to write \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e a bit like an international correspondent. He's exploring China, the new Eldorado for Luxury and his inside knowledge and the focus on consumers have produced an analysis which is both sharp and concrete. A few memorable moments as well as a very personal touch make this book very informative and entertaining to read.\" - \u003cb\u003eFrancois Le Troquer\u003c\/b\u003e, Executive Director Luxury Division, Watches of Switzerland - Mappin \u0026amp; Webb\u003c\/p\u003e \u003cp\u003e“China's middle class holds the key to the future of luxury.  Erwan Rambourg demonstrates this with extensive insights into both the luxury industry and what Chinese want.” - \u003cb\u003eFrancis Belin\u003c\/b\u003e, Senior Vice President Asia Pacific, Swarovski Consumer Goods Business\u003c\/p\u003e \u003cp\u003e\"Through first-hand knowledge and unique facts and anecdotes, \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e provides an in-depth analysis of one of the most important markets for luxury brands, China. Erwan shares his insights with incisive scrutiny and wit, and offers a unique perspective on a sector that is both abundantly discussed yet still filled with misconceptions.” - \u003cb\u003eKetty Pucci-Sisti Maisonrouge\u003c\/b\u003e, Luxury Entrepreneur, Adjunct Professor at Columbia Business School, Associate Professor at IE Business School, author of \u003ci\u003eThe Luxury Alchemist\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“I have been speaking with Erwan Rambourg for years and have benefited considerably from his ideas. Anyone who wants to understand the luxury market must first understand the Chinese consumer. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is a must-read for investors, marketers, or anyone who wants a deeper understanding of the future of luxury in China.” - \u003cb\u003eRobert Dunphy\u003c\/b\u003e, Portfolio Manager, OppenheimerFunds\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eERWAN RAMBOURG\u003c\/b\u003e is a managing director at HSBC in Hong Kong and the co-head of Global Consumer \u0026amp; Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the \u003ci\u003eWall Street Journal\u003c\/i\u003e and the \u003ci\u003eFinancial Times\u003c\/i\u003e and appears on CNBC and Bloomberg. Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWHY THE LUXURY MARKET’S FATE RESTS IN CHINESE WALLETS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.\u003c\/p\u003e \u003cp\u003eThis book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.\u003c\/p\u003e \u003cp\u003eAs an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten years’ time. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.\u003c\/p\u003e \u003cp\u003eReaders will:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Western brands developed in Asia and the challenges they are met with, notably ubiquity\u003c\/li\u003e \u003cli\u003eLearn why Chinese are purchasing luxury items abroad and what it means for the future of the sector\u003c\/li\u003e \u003cli\u003eGain insights on why there are no Chinese luxury brands challenging Western models\u003c\/li\u003e \u003cli\u003eRealize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e THE BLING DYNASTY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is an insightful read for luxury managers, consultants and anyone who wants to understand consumption trends and China’s role in shaping them.\"\u003cbr\u003e \u003cb\u003e—Wei Gu,\u003c\/b\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e editor for China Wealth and Luxury\u003c\/p\u003e \u003cp\u003e\"Erwan Rambourg knows the luxury goods industry inside out. His on-the-ground work in China yields deep insights into the mindset of the local consumer and a clear analysis of the unparalleled opportunities this market offers to attractive, global brands.\"\u003cbr\u003e \u003cb\u003e—Claus-Dietrich Lahrs,\u003c\/b\u003e Chief Executive Officer HUGO BOSS AG\u003c\/p\u003e \u003cp\u003e\"Through first-hand knowledge and unique facts and anecdotes, \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e provides an in-depth analysis of one of the most important markets for luxury brands, China. Erwan shares his insights with incisive scrutiny and wit, and offers a unique perspective on a sector that is both abundantly discussed yet still filled with misconceptions.\"\u003cbr\u003e \u003cb\u003e—Ketty Pucci-Sisti Maisonrouge,\u003c\/b\u003e Luxury Entrepreneur, Adjunct Professor at Columbia Business School, Associate Professor at IE Business School, author of \u003ci\u003eThe Luxury Alchemist\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I have been speaking with Erwan Rambourg for years and have benefited considerably from his ideas. Anyone who wants to understand the luxury market must first understand the Chinese consumer. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e is a must-read for investors, marketers, or anyone who wants a deeper understanding of the future of luxury in China.\"\u003cbr\u003e \u003cb\u003e—Robert Dunphy,\u003c\/b\u003e Portfolio Manager, OppenheimerFunds\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990175564005,"sku":"NP9781118950296","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118950296.jpg?v=1761786792","url":"https:\/\/k12savings.com\/products\/the-bling-dynasty-isbn-9781118950296","provider":"K12savings","version":"1.0","type":"link"}