{"product_id":"the-big-red-fez-isbn-9780743227902","title":"The Big Red Fez","description":"YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. \u003cbr\u003e According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the \"Back\" button. \u003cbr\u003e In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, \u003ci\u003eThe Big Red Fez\u003c\/i\u003e is a must-have tool for anyone working on the web.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":48683936383205,"sku":"NP9780743227902","price":12.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/the-big-red-fez-isbn-9780743227902","provider":"K12savings","version":"1.0","type":"link"}