{"product_id":"the-big-enough-company-isbn-9781591845607","title":"The Big Enough Company","description":"All entrepreneurs start their companies because they think it will  give them freedom-freedom to work on their own terms, be their own  bosses, and create a company that meets their needs. But so often the  opposite happens, and they end up encumbered by businesses that bear  little to no resemblance to those they had envisioned. They wind up  working for their companies, but their companies don't work for them.\u003cp\u003eDespite the freedom that striking out on your own promises, most of  the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning  friends-urge business owners to grow fast, be more profitable, and  imitate other successful start-ups. And while these tips may work for  some, they fail to consider the astounding variety of values and  motivations that individuals have for starting a business. Too often,  owners sacrifice their personal satisfaction in order to conform to  unnecessary (and often unworkable) standards.\u003c\/p\u003e\u003cp\u003eAdelaide Lancaster and Amy Abrams have seen this problem for years  when working with women entrepreneurs like themselves. They set out to  explore how successful female business owners have grown their  enterprises in a way that sustains their own personal goals and needs,  not someone else's standards.\u003c\/p\u003e\u003cp\u003eDrawing on the true stories of nearly 100 entrepreneurs, as well as  their own experiences, Abrams and Lancaster guide readers through the  best principles that really matter when you work for yourself. For  instance:\u003c\/p\u003e\u003cul\u003e    \u003cli\u003e\n\u003cb\u003eFigure out what's in it for \u003ci\u003eyou\u003c\/i\u003e:\u003c\/b\u003e Clarify why you  started your business and what you want to get out of it over the  long haul.\u003c\/li\u003e    \u003cli\u003e\n\u003cb\u003eFind a role that suits your strengths:\u003c\/b\u003e Identify where you  add the most value and can have the most impact.\u003c\/li\u003e    \u003cli\u003e\n\u003cb\u003eEmbrace experimentation:\u003c\/b\u003e Trying new things gives you the  opportunity to see what works and what doesn't and opens up unseen  possibilities.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book empowers entrepreneurs to ignore popular \"wisdom\" and peer  pressure to take charge of their businesses in a way that will help them  succeed on their own terms.\u003c\/p\u003e\u003cb\u003eAmy Abrams\u003c\/b\u003e and \u003cb\u003eAdelaide Lancaster\u003c\/b\u003e are the founders of In  Good Company, a collaborative workspace for women business owners in  New York City. In addition to their entrepreneurial ventures, they also  work as consultants and career advisers, and their work has been  featured in \u003ci\u003eThe New York Times\u003c\/i\u003e and on MSNBC. Visit  ingoodcompany.com.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46303317852389,"sku":"NP9781591845607","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591845607.jpg?v=1767738366","url":"https:\/\/k12savings.com\/products\/the-big-enough-company-isbn-9781591845607","provider":"K12savings","version":"1.0","type":"link"}