{"product_id":"the-b2b-social-media-book-isbn-9781118167762","title":"The B2B Social Media Book","description":"\u003cb\u003eAdvance your B2B marketing plans with proven social media strategies\u003c\/b\u003e  \u003cp\u003eLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. \u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.\u003c\/p\u003e \u003cp\u003eThis book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDescribes a methodology for generating leads using social media\u003c\/li\u003e \u003cli\u003eDetails how to create content offers that increase conversion rates and drive leads from social media\u003c\/li\u003e \u003cli\u003eOffers practical advice for incorporating mobile strategies into the marketing mix\u003c\/li\u003e \u003cli\u003eProvides a step-by-step process for measuring the return on investment of B2B social media strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.\u003c\/p\u003e  \u003cb\u003eForeword ANN HANDLEY xi\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eIntroduction We Didn’t Wake Up One Day and Write This Book\u003c\/b\u003e  \u003cb\u003exv\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow We Got Here xvi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThis Book Is an Offer xvii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYou Want More Examples? xvii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat Did We Miss? xviii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAre You Ready to Go? xviii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eI The Fundamentals of Social Media Lead Generation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Why B2B Is Better at Social Media Than B2C 3\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Marketing Status Quo 3\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat Your Marketing Could Be 4\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFive Reasons B2B Companies Are a Better Fit for Social 4\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMedia Marketing Than B2C Companies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhen Social Media Isn’t Right for B2B 6\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eB2B Social Media as an Annuity 8\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eResults Independent of Effort 8\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAnnuities Facilitate Scale 9\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media Is Only One Piece 9\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBuilding a Next-Generation B2B Marketing Team 10\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStorytelling + Data Analysis = Great Social Media Marketer 10\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Perfect B2B Marketing Leader 11\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Steps to Superstardom 11\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Five-Step Social Media Lead Generation Process 13\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStep 1: Getting the Basics Right 14\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStep 2: Maximize Content Discovery 17\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStep 3: Create Conversion Ubiquity 21\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStep 4: Test and Fail Fast 22\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStep 5: Optimize for Maximum Lead Flow 25\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Lead Generation Steps to Superstardom 27\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Yes, Chapter 3 in a Social Media Book Is about Search (It’s That Important!) 29\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEvolution of Search 29\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eContext as the Foundation of Search 29\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFour On-Page Optimization Opportunities 30\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAuthority Drives Ranking 32\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Strategies for Link Building Success 33\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eChanging Authority 34\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Search and B2B 35\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnifi ed Keyword Strategy 35\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRank Is Dead 37\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSearch Isn’t Just Google 38\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Search Engine Optimization Steps to Superstardom 39\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 How to Close the Loop of Social Media ROI 41\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Math of ROI 42\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCalculating COCA 42\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding Total Lifetime Value 43\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media Is Good for COCA and TLV 46\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntent Is Attribution 47\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFirst- versus Last-Action Attribution 48\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGathering the Data 49\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMeasuring to Superstardom 50\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIntegrating Marketing and Sales Databases 50\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIt Is Math, Not Hugs 51\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media ROI Steps to Superstardom 52\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Reach\u003cb\u003e:\u003c\/b\u003e More Is Always Better 55\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBeing Targeted Isn’t Enough 55\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBe Able to Sell Anything 56\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSix Time-Tested Methods for Building Reach 57\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRemarkable and Frequent Content Fuels Reach 58\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePaying for Reach Is Okay 59\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNearsightedness Kills Great Marketing 61\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Reach Building Steps to Superstardom 61\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eII Social Media Lead Generation in Action 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Creating Ebooks and Webinars That Prospects Love 65\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCreate Ebooks Everyone Wants 66\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe 10-Step Blueprint to Ebook Awesomeness 67\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWebinars Are Low-Cost Trade Shows 69\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFive Steps for an Engaging Webinar 70\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing with Existing Sales Tools 71\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStorytelling with Video 71\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Commandments of B2B Video 72\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTo YouTube or Not to YouTube, That Is the Question 73\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBeing Interesting Is the New Black 74\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Content Offer Steps to Superstardom 74\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Why You Are Already a Business Blogging Expert 77\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Origins of Corporate Blogging 78\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Thinking Part of Setting Up Your Business Blog 79\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Content Part of Setting Up Your Blog 80\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Nuts and Bolts Part of Setting Up Your Blog 82\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ultimate Business Blogging Checklist 84\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBlog Content Drives Leads 95\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Blogging Steps to Superstardom 96\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Become a LinkedIn Lead Generation Superstar 97\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfi les Are Just the Beginning 97\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCompanies Can Get Recommendations Too 100\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Value Through Sharing 102\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrouping Your Expertise: LinkedIn Groups 103\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAnswering the Questions: LinkedIn Answers 105\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfessionals Need Advertising Too 106\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B LinkedIn Steps to Superstardom 108\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Twitter: Leads in 140 Characters 109\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFive Off-Platform Benefi ts of Twitter 110\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAnatomy of a Tweet 111\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReplies and Mentions 112\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRetweets 113\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDirect Messages 114\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHashtags 114\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFinding B2B Leads on Twitter 115\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSetting Up a B2B Twitter Account 116\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe 10-4-1 Rule of Social Sharing 117\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e14 Ways to Drive Leads with Content on Twitter 118\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFive Ideas for Prospect Engagement for B2B Companies 123\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePushing the Twitter Envelope 124\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Twitter Steps to Superstardom 126\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Maximizing Facebook Lead Generation through Engagement 127\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfiles versus Pages 127\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIt Made Sense for Cisco to Join 128\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Reasons to Create a B2B Presence on Facebook 128\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYes, Facebook Is for B2B 129\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding the EdgeRank Engagement Algorithm 130\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10 Ways to Drive Leads on Facebook 131\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFacebook Engagement Means Leads 138\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Facebook Steps to Superstardom 141\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 E-Mail Is Social 143\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOpt-In Is a Better Call to Action 143\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy Nobody Likes E-Mail 145\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e12 Ways to Get More Leads Out of E-Mail 145\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTesting E-Mail Ideas Using Social Media 148\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFour Ways to Socialize a Prospect’s Inbox 149\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Profiles within the Inbox 150\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media E-Mail Steps to Superstardom 151\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIII Taking Social Media Lead Generation to the Next Level 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Stop Preparing for the Mobile Web; It’s Here 155\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGetting Smart about Smartphones 155\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTwo Ways to Mobile-Optimize a Website 157\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOn the Go with Mobile Content 159\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat Is the Context of Your Content? 161\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRethinking the Mobile Landing Page 161\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eB2B Mobile Apps Are for Suckers 163\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLocation Is for Sales, Not Marketing 164\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Mobile Marketing Steps to Superstardom 165\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Making Trade Shows Social 167\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDriving Trade Show Leads with Social Media 167\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTreat Trade Shows Like Comarketing 168\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFive Steps to Instantly Make Your Trade Show More Social 169\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTaking Over Physical and Digital Word of Mouth 170\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Trade Show Takeaways from “DNS Is Sexy” 172\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUsing Location to Become the Best “Party” at a Trade Show 172\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVirtual Conference 173\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Trade Show Steps to Superstardom 175\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Run a B2B Social Media Marketing Team Like a Start-Up 177\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIt All Starts with Passion 177\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhere Does Passion Come From? 179\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eKnowing When to Ship 180\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIt Becomes Agile Marketing Anyway 181\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Principles of Agile Marketing 181\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhen It’s Time to Look for Funding 182\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat’s the Exit Strategy? 183\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree B2B Social Media Start-Up Steps to Superstardom 184\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 10 B2B Social Media Roadblocks 185\u003c\/p\u003e \u003cp\u003e\u003ci\u003e1. Legal Wants Full Approval—Of\u003c\/i\u003e Everything \u003ci\u003e185\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e2. Social Network Access Is Blocked 186\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e3. Executive Support Is Lacking 187\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e4. The Customer Base Is Not Attuned to Social Media 187\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e5. But I Have a Real Job to Do 188\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e6. It Is Free, Right? 188\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e7. We Need the Right People for the Task 189\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e8. We Have Always Done It\u003c\/i\u003e This \u003ci\u003eWay 190\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e9. The Network Admin Is a Debbie Downer 190\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e10. You Don’t Know Where to Start 191\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThree Clearing Roadblock Steps to Superstardom 193\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 The Best Time Ever! 195\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media\u003c\/i\u003e Marketing \u003ci\u003eIs about Lead Generation 196\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBe a Storyteller Who Uses Data 196\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSecond Is the First Loser 197\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUseless Metrics 197\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Beginning, Not the End 198\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAcknowledgments 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Authors 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNotes 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 209\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eKipp Bodnar\u003c\/b\u003e is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing.  \u003cp\u003e\u003cb\u003eJeffrey L. Cohen\u003c\/b\u003e is a Social Strategist at Radian6, a salesforce.com company. With more than twenty years' marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.\u003c\/p\u003e  \u003cb\u003eBe the best! Drive revenue with proven B2B social media strategies\u003c\/b\u003e  \u003cp\u003eWith social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. \u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e will teach you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild your own social media lead-generation strategy, based on a simple five-step methodology\u003c\/li\u003e \u003cli\u003eCreate content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic\u003c\/li\u003e \u003cli\u003eConnect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results\u003c\/li\u003e \u003cli\u003eOvercome roadblocks that derail your B2B social media strategies and tactics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThrough examples and case studies, along-side proven methodologies, \u003ci\u003eThe B2B Social Media Book\u003c\/i\u003e gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990164783333,"sku":"NP9781118167762","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118167762.jpg?v=1761786751","url":"https:\/\/k12savings.com\/products\/the-b2b-social-media-book-isbn-9781118167762","provider":"K12savings","version":"1.0","type":"link"}