{"product_id":"the-arab-world-unbound-isbn-9781118074510","title":"The Arab World Unbound","description":"\u003cb\u003eAn expert's guide to exploring business opportunities in the burgeoning Arab marketplace\u003c\/b\u003e  \u003cp\u003eThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.\u003c\/p\u003e \u003cp\u003eThrough a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets\u003c\/li\u003e \u003cli\u003eExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor \u0026amp; Gamble, and leading regional companies are working successfully in the Arab nations\u003c\/li\u003e \u003cli\u003eShows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces\u003c\/li\u003e \u003cli\u003eVijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.\u003c\/p\u003e \u003cp\u003ePreface: A Consumer Rihla xi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Discovering the Arab World\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Drinking Red Bull In Dahiyeh 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Arab Market is Vibrant and Globally Interconnected\u003c\/p\u003e \u003cp\u003eArab Consumers Control More Spending Power Than You Think\u003c\/p\u003e \u003cp\u003eThe Shadow Economy\u003c\/p\u003e \u003cp\u003eShades of India and China\u003c\/p\u003e \u003cp\u003eOpportunities Beyond Crude Oil and \u003ci\u003eAbaya\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHousehold Spending in the Arab World\u003c\/p\u003e \u003cp\u003eBeyond Boycotts and Barriers\u003c\/p\u003e \u003cp\u003eChicken Fights: Local Competition in the Arab Market\u003c\/p\u003e \u003cp\u003eThe Global Emergence of Arab Brands\u003c\/p\u003e \u003cp\u003eA Worldwide Hub: The Globally Connected Arab World\u003c\/p\u003e \u003cp\u003eThe Arab World is Neither CNN’s nor Al Jazeera’s\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Diversity of the Arab World 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo Harm in \u003ci\u003eHaram\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNot All the Consumers in Arab Countries are Arab\u003c\/p\u003e \u003cp\u003eThe Diversity of Arab Consumers\u003c\/p\u003e \u003cp\u003eSegmenting the Arab Consumer Markets\u003c\/p\u003e \u003cp\u003eEmbracing the Diverse Habits of Arab Consumers\u003c\/p\u003e \u003cp\u003eLanguage Differences\u003c\/p\u003e \u003cp\u003eThe Market Dominance of Saudi Arabia and the GCC\u003c\/p\u003e \u003cp\u003eSaudi Arabia’s Influence Within Other Markets\u003c\/p\u003e \u003cp\u003eThink Regional, Act Local\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Islam Matters: The Impact of the Five Pillars of Islam On Consumers In the Arab World 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Difference Between Culture and Religion\u003c\/p\u003e \u003cp\u003eWhy \u003ci\u003eShahada \u003c\/i\u003eMatters\u003c\/p\u003e \u003cp\u003eWhy \u003ci\u003eSalah \u003c\/i\u003eMatters\u003c\/p\u003e \u003cp\u003eWhy \u003ci\u003eSawm \u003c\/i\u003eMatters\u003c\/p\u003e \u003cp\u003eWhy \u003ci\u003eZakat \u003c\/i\u003eMatters\u003c\/p\u003e \u003cp\u003eWhy \u003ci\u003eHajj \u003c\/i\u003eand \u003ci\u003eUmrah \u003c\/i\u003eMatter\u003c\/p\u003e \u003cp\u003eIslam in the Everyday\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Tapping Into the Well of Arab Consumers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The \u003ci\u003eShabab\u003c\/i\u003e: Tapping Into The Arab Youth Market 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eDemographic Dividend\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eCrave the Best Brands, Wherever They Come From\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eGeneration is Molding the Consumer Market\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eGeneration is Changing the Arab Workforce\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eare Transforming the Private Sector\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eand Education\u003c\/p\u003e \u003cp\u003eThe \u003ci\u003eShabab \u003c\/i\u003eand Marriage\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Arabia Two: Tapping Into the Arab Middle Class 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of the Middle Class is Changing Arab Consumer Markets\u003c\/p\u003e \u003cp\u003eIdentifying the Arab Middle Class\u003c\/p\u003e \u003cp\u003eTapping into Arabia Two\u003c\/p\u003e \u003cp\u003eTapping into Arab Consumer Power at All Levels\u003c\/p\u003e \u003cp\u003eUrbanization, Modern Trade, and Arabia Two\u003c\/p\u003e \u003cp\u003eArabia Two and the Balance Between Tradition and Modernity\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Tapping Into the Market of Arab Women 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArab Women Have Money to Spend\u003c\/p\u003e \u003cp\u003eEducated Women are Reshaping the Arab Market\u003c\/p\u003e \u003cp\u003eThe Arab Woman as a Consumer\u003c\/p\u003e \u003cp\u003eInside and Outside: The Dual Identities of Arab Women\u003c\/p\u003e \u003cp\u003eTapping into the Arab Beauty Market\u003c\/p\u003e \u003cp\u003eThe Arab Woman as Wife and Mother\u003c\/p\u003e \u003cp\u003eArab Women as Head of the Household\u003c\/p\u003e \u003cp\u003eThe Veil Doesn’t Hide the Arab Woman’s Mind\u003c\/p\u003e \u003cp\u003eArab Women as Business Leaders\u003c\/p\u003e \u003cp\u003eArab Women are Reshaping the Region on Their Own Terms\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Tapping Into the Arab Technology Market 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Spread of Internet Use Opens Up New Paths to Consumers\u003c\/p\u003e \u003cp\u003eThe Rise of Social Media\u003c\/p\u003e \u003cp\u003eTapping into Arab E-Commerce\u003c\/p\u003e \u003cp\u003eUsing Technology to Recapture the Golden Age\u003c\/p\u003e \u003cp\u003eOn the Go: The Market for Mobile Phones\u003c\/p\u003e \u003cp\u003eBuilding the High-Tech Industry in Jordan\u003c\/p\u003e \u003cp\u003eThe Technological Arab Spring\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Tapping Into the Arab Media and Entertainment Market 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTelevision Advertising in the Arab World\u003c\/p\u003e \u003cp\u003eArab Cinema and Film\u003c\/p\u003e \u003cp\u003eDancing in the Desert: Music in the Arab World\u003c\/p\u003e \u003cp\u003eArt in the Arab World\u003c\/p\u003e \u003cp\u003eBooks and Bookstores\u003c\/p\u003e \u003cp\u003eThe Birth of an Arab Superhero\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Tapping Into the Arab Diaspora 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinking the Diaspora to the Arab World\u003c\/p\u003e \u003cp\u003eRemittances Constitute a Critical Piece of Many Arab\u003c\/p\u003e \u003cp\u003eEconomies\u003c\/p\u003e \u003cp\u003eTapping into the Arab Diaspora\u003c\/p\u003e \u003cp\u003eThe Arab Diaspora Has Made a Name for Itself\u003c\/p\u003e \u003cp\u003eTapping into Opportunities Around the World\u003c\/p\u003e \u003cp\u003eYou Can Go Home Again\u003c\/p\u003e \u003cp\u003eThe Diaspora is Bringing Different Worlds Together\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Conclusion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Rebranding the Arab World 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYalla \u003c\/i\u003eArabia!\u003c\/p\u003e \u003cp\u003eCapturing the Region’s \u003ci\u003eYalla \u003c\/i\u003eEnergy with a New Arab Brand\u003c\/p\u003e \u003cp\u003eSustaining the \u003ci\u003eYalla \u003c\/i\u003eEnergy of Family Businesses\u003c\/p\u003e \u003cp\u003eHarvesting the \u003ci\u003eYalla \u003c\/i\u003eEnergy of Arab Youth\u003c\/p\u003e \u003cp\u003eFueling the \u003ci\u003eYalla \u003c\/i\u003eEnergy of Arab Entrepreneurs\u003c\/p\u003e \u003cp\u003eEnabling a New \u003ci\u003eYalla \u003c\/i\u003eEnergy Among Disadvantaged Arabs\u003c\/p\u003e \u003cp\u003eA Call to Action\u003c\/p\u003e \u003cp\u003eThe Richness of the Past and the Promise of the Future\u003c\/p\u003e \u003cp\u003eAcknowledgments 373\u003c\/p\u003e \u003cp\u003eThe Author 391\u003c\/p\u003e \u003cp\u003eIndex 393\u003c\/p\u003e  \u003cp\u003e\"... handy entrepreneurial guide... its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region\u0026gt;\" (\u003cem\u003eThe National,\u003c\/em\u003e February 2013) \u003c\/p\u003e\u003cp\u003e\"This book offers an expert perspective on the boundless business opportunities in the Arab World.\" (\u003cem\u003eMiddle East,\u003c\/em\u003e November 2012) \u003c\/p\u003e\u003cp\u003e\"The Arab world deserves reading for presenting a view of the region that is rarely seen.\" (\u003cem\u003eMoney Week,\u003c\/em\u003e October 2012) \u003c\/p\u003e\u003cp\u003e\"Prof Mahajan's excitement about the Arab world is almost palpable... he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner.\" (\u003cem\u003eFinancial Times,\u003c\/em\u003e 2nd August 2012)   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eVIJAY MAHAJAN\u003c\/b\u003e holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including \u003cb\u003e\u003ci\u003eAfrica Rising\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eThe 86 Percent Solution.\u003c\/i\u003e\u003c\/b\u003e    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE ARAB WORLD UNBOUND\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe 350 million consumers in the Arab countries collectively wield one of the ten largest economies in the world—a marketplace that offers myriad opportunities for savvy investors, entrepreneurs, and business people. \u003c\/p\u003e\u003cp\u003eIn \u003cb\u003e\u003ci\u003eThe Arab World Unbound,\u003c\/i\u003e\u003c\/b\u003e international business expert Vijay Mahajan's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, reveals the interconnectedness and vibrancy of the largely untapped Arab markets. With a rich blend of data and anecdotal observations, this groundbreaking book chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. \u003c\/p\u003e\u003cp\u003eMahajan provides in-depth analyses of the various segments of the Arab consumer market. He puts a spotlight on Arab youth, a burgeoning segment of the population with an important and growing influence on business and culture. He details the immense consumer power of the expanding Arab middle class and shows how local and multinational companies, such as the Coca-Cola Company, Unilever, and Procter \u0026amp; Gamble, are tapping into the opportunities across the market's spectrum of socioeconomic classes. He focuses on the vital role of women in the marketplace, as consumers, business leaders, entrepreneurs, and economic contributors. \u003c\/p\u003e\u003cp\u003eThe \u003cb\u003e\u003ci\u003eArab World Unbound\u003c\/i\u003e\u003c\/b\u003e also describes how technology has reshaped the ways the Arab world works and communicates, and it looks at the astonishing impact media, entertainment, and the arts have had on the region, its consumers, and the companies trying to reach them. Finally, Mahajan considers the Arab diaspora and its influence around the world and within the region itself. \u003c\/p\u003e\u003cp\u003eAs the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the region's boundless business opportunities.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990158491877,"sku":"NP9781118074510","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118074510.jpg?v=1761786727","url":"https:\/\/k12savings.com\/products\/the-arab-world-unbound-isbn-9781118074510","provider":"K12savings","version":"1.0","type":"link"}