{"product_id":"the-analytics-lifecycle-toolkit-isbn-9781119425069","title":"The Analytics Lifecycle Toolkit","description":"\u003cp\u003eData has become the new currency; organizations are drowning in it, but few are cashing in on its true value. \u003ci\u003eThe Analytics Lifecycle Toolkit\u003c\/i\u003e translates the entire analytics lifecycle into actionable insights, providing a framework for building an effective analytics capability and the processes that turn data into action. Part 1 describes the “who,” “how,” and “why” of modern enterprise analytics, giving leaders clear insight into the value of strategically-aligned capabilities. Part 2 details best practices that include problem framing, data sensemaking, model development, change management, data management, product management, and more. Part 3 rounds out the discussion by providing guidance on sustaining high performance and guiding the analytics function into new phases of business.\u003c\/p\u003e \u003cp\u003eFor organizations who see the value of analytics but lack the depth of knowledge needed to structure appropriate solutions, this book breaks the cycle of frustration and provides a roadmap for putting the right people, processes, and technologies into place. For those who have already implemented analytics, this book serves as a reference for leadership and a “refresher course” to update the team on the latest in practices and processes. Rather than a simple catalogue of analytics models, the discussion emphasizes underlying principles in key process areas to help organizations build analytics capabilities tailored to their specific needs—allowing them to harvest the highest-value information to better inform strategic decisions. \u003c\/p\u003e\u003cp\u003eIn line with the book’s practical focus, the companion website provides downloadable resources, tools, videos, and more to support and streamline implementation. The discussion itself assumes no prior knowledge of analytics and explicitly clarifies complex concepts and terms, using real-world examples to illustrate what effective practice looks like on the ground. With clear guidance, expert insight, and a wealth of practical tools, \u003ci\u003eThe Analytics Lifecycle Toolkit\u003c\/i\u003e is an essential resource for any organization seeking an optimized analytics program. \u003c\/p\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Foundation of Analytics 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Analytics Overview 3\u003c\/p\u003e \u003cp\u003eChapter 2 The People of Analytics 38\u003c\/p\u003e \u003cp\u003eChapter 3 Organizational Context for Analytics 68\u003c\/p\u003e \u003cp\u003eChapter 4 Data Strategy, Platforms, and Architecture 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Analytics Lifecycle Best Practices 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 The Analytics Lifecycle Toolkit 129\u003c\/p\u003e \u003cp\u003eChapter 6 Problem Framing 148\u003c\/p\u003e \u003cp\u003eChapter 7 Data Sensemaking 185\u003c\/p\u003e \u003cp\u003eChapter 8 Analytics Model Development 218\u003c\/p\u003e \u003cp\u003eChapter 9 Results Activation 266\u003c\/p\u003e \u003cp\u003eChapter 10 Analytics Product Management 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Sustaining Analytics Success 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Actioning Analytics 351\u003c\/p\u003e \u003cp\u003eChapter 12 Core Competencies for Analytics Teams 386\u003c\/p\u003e \u003cp\u003eChapter 13 The Future of Analytics 424\u003c\/p\u003e \u003cp\u003eAbout the Author 433\u003c\/p\u003e \u003cp\u003eAbout the Companion Web Site 435\u003c\/p\u003e \u003cp\u003eIndex 437\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGREG NELSON\u003c\/b\u003e is the CEO and founder of ThotWave, an analytics advisory firm specializing in analytics talent development and has over 20 years of consulting experience in big data, statistical analysis, data visualization, and change management. Greg serves as adjunct faculty at Duke University’s top-ranked Fuqua School of Business and is an expert for the International Institute for Analytics. Greg has authored over 200 papers and publications and is a regular speaker and keynote presenter at national and international events. Greg earned his bachelor’s degree from the University of California, Santa Cruz in Psychology, a Master’s in Clinical Informatics from Duke University, and conducted Ph.D. level work in Social and Cognitive Psychology at the University of Georgia.\u003c\/p\u003e  \u003cp\u003eData has become the new currency; organizations are drowning in it, but few are cashing in on its true value. \u003ci\u003eThe Analytics Lifecycle Toolkit\u003c\/i\u003e translates the entire analytics lifecycle into actionable insights, providing a framework for building an effective analytics capability and the processes that turn data into action. Part 1 describes the “who,” “how,” and “why” of modern enterprise analytics, giving leaders clear insight into the value of strategically-aligned capabilities. Part 2 details best practices that include problem framing, data sensemaking, model development, change management, data management, product management, and more. Part 3 rounds out the discussion by providing guidance on sustaining high performance and guiding the analytics function into new phases of business.\u003c\/p\u003e \u003cp\u003eFor organizations who see the value of analytics but lack the depth of knowledge needed to structure appropriate solutions, this book breaks the cycle of frustration and provides a roadmap for putting the right people, processes, and technologies into place. For those who have already implemented analytics, this book serves as a reference for leadership and a “refresher course” to update the team on the latest in practices and processes. Rather than a simple catalogue of analytics models, the discussion emphasizes underlying principles in key process areas to help organizations build analytics capabilities tailored to their specific needs—allowing them to harvest the highest-value information to better inform strategic decisions. \u003c\/p\u003e\u003cp\u003eIn line with the book’s practical focus, the companion website provides downloadable resources, tools, videos, and more to support and streamline implementation. The discussion itself assumes no prior knowledge of analytics and explicitly clarifies complex concepts and terms, using real-world examples to illustrate what effective practice looks like on the ground. With clear guidance, expert insight, and a wealth of practical tools, \u003ci\u003eThe Analytics Lifecycle Toolkit\u003c\/i\u003e is an essential resource for any organization seeking an optimized analytics program.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990156493029,"sku":"NP9781119425069","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119425069.jpg?v=1761786719","url":"https:\/\/k12savings.com\/products\/the-analytics-lifecycle-toolkit-isbn-9781119425069","provider":"K12savings","version":"1.0","type":"link"}